IAS AR 2004 - Institute of Advertising Singapore

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IAS GRADUATES SOAR HIGH REACHING Sixty-four young advertising professionals were awarded diplomas and professional certificates in a Conferment Ceremony held in early February at the IAS premises in Anson Centre. Five were conferred with an IAS/IAA Diploma in Marketing Communications, representing a double whammy as these students now have under their belts the equivalent of two professionally certified qualifications - a Diploma from the IAS and a Diploma from IAA, New York. As the regional economy looks poised for a more optimistic year ahead and the advertising industry continues to advance in Singapore, media owners, broadcasters and ad agencies are constantly on the lookout for talented individuals who can make a difference. And there is no doubt that today’s young advertising professionals aspire to make their mark while cruising (with many breaking speed limits) on the highway to advertising stardom. Guest of Honour, IAS President and CEO of the Batey Group, Rod Pullen, paid high tribute to these advertising gurus of the future in his speech. Course Directors for the Professional Certificate Series Ms. Karin Galley-Dick for the IAS Media Planning School, Bob Dennis in charge of the IAS Copywriting School, Jim Aitchison overseeing the IAS Portfolio School and Mr. Low Siew Thiam of the IAS Brand Management School were highly impressed by the practical skills and knowledge exhibited by their young charges. The Media Planning School in particular attracted the largest number of participants over several intakes – a healthy boost for the future of advertising in Singapore! Above: IAS Professional Certificate students with Ms. Harini Ram, Education Manager (centre) and Ms. Selvi SanthanRaj, Education Asst (far right) Left: Students enjoying the High Tea Diploma ( Marketing Communications) students with their Media Planning lecturer, Mr. Julian Ng (far left, standing) and Mr. Joseph Wong (seated, far right), who teaches the module on Creative Fundamentals Some of the IAS Brand Management School students with Course Director, Mr. Low Siew Thiam 8
FOR THE STARS Standing L-R: Mr. Geert Van Kuijk (Guest Lecturer: IAS Brand Mgt School), Dr. Donald Ee (Chair, IAS Education Committee), Mr. Rod Pullen (President, IAS), Ms. Karin Galley-Dick (Course Director: IAS Media Planning School), Mr. Ransome Chua (Course Director: Professional Cert in Advertising by Design) Seated L-R: Mr. Handrick Ng (DMC Lecturer), Mr. Julian Ng (DMC Lecturer), Mr. Low Siew Thiam (DMC Lecturer and Course Director: IAS Brand Mgt School), Mr. Patrick Mowe (Hon. Exec. Director, IAS & IAA World Board Director) Students receiving their Diplomas / Professional Certificates from Mr. Rod Pullen, President, IAS Course Directors Ms. Karin Galley-Dick for the IAS Media Planning School, Bob Dennis in charge of the IAS Copywriting School, Jim Aitchison overseeing the IAS Portfolio School and Mr. Low Siew Thiam of the IAS Brand Management School were highly impressed by the practical skills and knowledge exhibited by their young charges. 9
Page 1 and 2: I N S T I T U T E O F A D V E R T I
Page 3 and 4: IAS Executive Council Members 2004
Page 5 and 6: It is with great pleasure that IAS
Page 7 and 8: The following form the IAA Singapor
Page 9: get it out and re-read it once a ye
Page 13 and 14: S i n g a p o r e A d v e r t i s i
Page 15 and 16: Guests mingling and networking at t
Page 17 and 18: S i n g a p o r e A d v e r t i s i
Page 19 and 20: NEW YORK HERE WE COME! IAS Events M
Page 21 and 22: epresentatives at the IAS EFFIE Sem
Page 23 and 24: GAPORE EFFIES Judging Panel IV with
Page 25 and 26: EFFIE Singapore Awards Executive Co
Page 27 and 28: Lee Cheok Yew spoke on MTV Branding
Page 29 and 30: Seto Lok Yin, Director, Industry De
Page 32 and 33: Members IAA Singapore Chapter & Fou
Page 34 and 35: SPEAKERS OF THE 6TH SINGAPORE INTER
Page 40 and 41: THE 6TH INTERNATIONAL ADVERTISING C
Page 42 and 43: Nick Waters Gerry Pereira Charles W
Page 44 and 45: AN ODE TO SINGAPORE’S VERY FIRST
Page 46 and 47: THE HALL OF FAME AWARDS - A HIGH
Page 48 and 49: The Relationship Marketing Campaign
Page 50 and 51: The Singapore Advertising Hall of F
Page 52: SPONSORS Consumer Probe

IAS AR 2004 - Institute of Advertising Singapore

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