IAS AR 2004 - Institute of Advertising Singapore

Nick Waters Gerry Pereira Charles Wigley
Oliver Roll
What’s the ‘X’ Factor about the
Advertising Industry that Keeps their
Passion Burning
‘X’
Factor
Yasmin Ahmad
“It allows me to play with a craft that I enjoy – writing and film-making.”
Suresh Nair
“It’s the variety and creativity – understanding how people’s minds work,
uncovering what makes them tick, and why brands have the kind of appeal
they do. It never gets easier – there are always new challenges to conquer.”
Rob White
“It’s the reductionism thing – taking a business or brand problem and
distilling it to a simple idea or thought.”
Simon Buchanan
“Not any one thing- there are diversely different challenges in this industry
– every ad brief tends to be problematic but the route to solving it can
sometimes be very straightforward. I work with really bright people who
enjoy what they do.”
Comments from Participants
about the EFFIEs
“Congrats. Your first and I think it is
one of my best. What else can I say but to
tell you I enjoyed the sessions and more
importantly, I enjoyed seeing so many
people excited at putting right the
advertising industry. Thanks again.”
Sze Tian Poh
Managing Director
Unilever, EFFIE Singapore Awards Sponsor
"I want to congratulate you and your
team for putting up a great show at the
inaugural of the Effie Awards. It was indeed
interesting to see how a successful integrated
advertising campaign brought results. Also,
this year the speakers at the Ad Congress
were excellent, the topics linked very much
to the objectives of the congress. I truly
enjoyed very bit of it."
Thomas Ang
General Manager
Comfort Ads
“I enjoyed and benefited from the event
tremendously. Particularly glad for the many
overseas speakers - especially the US ones
as they have been in the Effies for longer
and could show us how to handle the
‘effectiveness’ dimension. I believe that
including overseas speakers is the way to go
- gives us insight into how others work and
think. This was the first time that Media
agencies were invited to speak. Like to thank
you for the opportunity, and I hope that I
had contributed positively.”
Kenneth Tsang
CEO, Zenith Media
Speaker, 6th Singapore International
Advertising Congress
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