IAS AR 2004 - Institute of Advertising Singapore
IAS AR 2004 - Institute of Advertising Singapore
IAS AR 2004 - Institute of Advertising Singapore
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Sorab Mistry<br />
leads IAA <strong>Singapore</strong> Chapter<br />
Sorab Mistry, Chief <strong>of</strong> McCann Erickson <strong>Singapore</strong>, takes over the reins as Chairman<br />
At the Annual Meeting <strong>of</strong> the<br />
IAA <strong>Singapore</strong> Chapter, held on<br />
28th April, it was announced that<br />
Sorab Mistry is now Chairman<br />
<strong>of</strong> the IAA <strong>Singapore</strong> Chapter.<br />
Sorab’s career spans 30 years in<br />
international business in Canada, United<br />
Kingdom, India, United Arab Emirates and<br />
<strong>Singapore</strong>. Born in India with a Canadian<br />
citizenship, he has served on significant<br />
industry Boards <strong>of</strong> Directors, is a guest<br />
lecturer at several leading universities and a<br />
recipient <strong>of</strong> the “Arch <strong>of</strong> India Gold Award”<br />
for achievement in International business.<br />
In June 2003, Sorab was promoted to<br />
extend his responsibilities as Area Director<br />
<strong>of</strong> South and South-East Asia and relocated<br />
to <strong>Singapore</strong> from Dubai in late 2003 on the<br />
retirement <strong>of</strong> Ray Dempsey as Managing<br />
Director <strong>of</strong> McCann’s <strong>Singapore</strong> <strong>of</strong>fice. His<br />
area <strong>of</strong> responsibility now comprises<br />
<strong>Singapore</strong>, Malaysia, Indonesia, Thailand,<br />
India, Philippines, Vietnam, Laos,<br />
Cambodia, India, Sri Lanka, Pakistan &<br />
Bangladesh.<br />
Sorab has brought his extensive<br />
experience in establishing the EFFIE India<br />
programme to the EFFIE <strong>Singapore</strong> Award<br />
Committee which will make its first ever<br />
presentation <strong>of</strong> winners on 22 nd September<br />
at the Grand Copthorne Ballroom with a<br />
Gala Dinner.<br />
Sorab is also responsible for getting his<br />
extraordinary team at McCann Erickson<br />
<strong>Singapore</strong> to produce this year’s Pro Bono<br />
Television Commercial titled: “ The Power<br />
<strong>of</strong> Effective Communication. EFFIE<br />
Awards”<br />
They also conceptualised and produced<br />
the mailing shots for the EFFIE Call For<br />
Entries, popularly described as the “Wall<br />
Paper” campaign.<br />
Above: Patrick Mowe, IAA World Board<br />
Director and Hon. Executive Director <strong>of</strong><br />
the <strong>IAS</strong>, congratulates Sorab Mistry on<br />
his election to the Chairmanship <strong>of</strong> the<br />
IAA <strong>Singapore</strong> Chapter for <strong>2004</strong>/2005<br />
Left: McCaan Erickson <strong>Singapore</strong><br />
onceptualisd and produced the witty<br />
mailing shots for the EFFIE Call For<br />
Entries, popularly described as the<br />
“Wall Paper” campaign<br />
4
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