IAS AR 2004 - Institute of Advertising Singapore

A S I A P A C I F I C B r o a d c a s t i n g C o n f e r e n c e 2 0 0 4
RELIVING THE
POWER OF
BROADCASTING
ASIA PACIFIC BROADCASTING CONFERENCE
Friday 28 th May 2004, Grand Copthorne Waterfront Hotel
“We are making history – this time last year,
economies in Asia were reeling from the
SARS outbreak. We have rebounded,
indicative of the attendance at this event.”
In his opening address declaring this year’s Asia Pacific
Broadcasting Conference open to the 400-strong audience, IAS
President Rod Pullen commented that growth rates within the
advertising industry in the East are rising faster.
He predicted that by 2014, 65% of the planet’s population
will live in Asia, bringing about a climate of unparalled change
within and across the region and resulting in unrivalled
opportunities for entrepreneurs.
Thus, he said, new learning is essential & critical to the
development of the ad industry in the next 10 years.
IAS President Rod Pullen welcoming
delegates to the Asia Pacific
Broadcasting Conference 2004
■ MOST ENTERTAINING PRESENTER
Keynote speaker Ian Grant, selfacclaimed
‘Judas speaker,’ set an excellent
beginning tone to the day-long conference
with his lively, highly riveting and
humourous presentation on media influence
upon the family.
Touching on how parenting and teenage
development in the new millennium differs
from the 50s (lost innocence),60s (sources
of authority replaced by peer pressure
influence), 70s (the decade of ‘ME’ where
sex replaced love) 80s (lost hope) and 90s
(loss of self-respect & decline in heritage
values). “Teenagers are God’s punishment
for having sex, while grandchildren are
God’s blessing for NOT murdering your
children.”
Keynote Speaker Ian Grant
was a big hit with the
audience (pictured below).
Families build nations and
children are the glue that
seals the past to the future,
he emphasised.
24