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Earn CEU credit Cathy Garrey, Connect with your - Health Care ...

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Complying <strong>with</strong> the HIPAA Privacy Rule – What you need to know<br />

...continued from page 65<br />

Confidential communications. Under the Privacy Rule, individuals have<br />

the right to request that communications of PHI be made by alternative<br />

means (e.g., by mail instead of by telephone) or at alternative locations<br />

(e.g., at work instead of at home). <strong>Health</strong> care providers are required to<br />

accommodate all reasonable requests. <strong>Health</strong> plans must accommodate<br />

reasonable requests only if the individual clearly states that the disclosure<br />

of PHI could endanger the individual.<br />

Is <strong>your</strong> rehabilitation program ready<br />

to face the auditor’s microscope<br />

Inpatient and outpatient rehab providers are<br />

experiencing increased scrutiny from their<br />

fiscal intermediaries and others. The 75%<br />

Rule, the Recovery Audit Contractor (RAC)<br />

project, and focused reviews for medical<br />

necessity have changed the way rehabilitation<br />

providers operate.<br />

Most rehab providers have not established<br />

effective mechanisms to assure the integrity<br />

of their operating and billing practices when<br />

viewed by a third party. The full consequences<br />

may only be apparent when it is too late.<br />

Noblis provides solutions-focused services<br />

across the post-acute care continuum and we<br />

can help solve the IRF compliance puzzle and<br />

help you face the future of rehab.<br />

Contact Noblis’ Center for <strong>Health</strong> Innovation<br />

Post-Acute Strategy experts (404.231.4422)<br />

to discuss customized solutions to <strong>your</strong><br />

compliance needs. We will help you to climb<br />

out from under the auditor’s microscope.<br />

www.noblis.org/healthcare • 404.231.4422<br />

Administrative requirements<br />

The Privacy Rule requires covered entities to implement certain administrative<br />

requirements. In effect, these requirements create an obligation for covered<br />

entities to establish a privacy compliance program. That is, many of the<br />

requirements are similar to the elements of a general health care compliance<br />

program. For example, covered entities must:<br />

n Designate a privacy officer.<br />

n Develop and implement privacy policies and procedures.<br />

n Provide training to all members of the workforce.<br />

n Have a process in place for individuals to make complaints regarding<br />

privacy issues, including issues related to the covered entity’s compliance<br />

<strong>with</strong> the Privacy Rule and its own privacy policies and procedures.<br />

n Have and apply appropriate sanctions against employees who violate<br />

the Privacy Rule and/or the covered entity’s privacy policies and procedures.<br />

n Refrain from intimidating or engaging in any retaliatory acts against<br />

individuals who exercise their rights under the Privacy Rule or who file<br />

a complaint against the covered entity.<br />

n Mitigate any harmful effect that results because of an act of noncompliance<br />

<strong>with</strong> the Privacy Rule or the covered entity’s privacy policies and<br />

procedures.<br />

n Implement appropriate administrative, technical, and physical safeguards<br />

to protect the privacy of PHI.<br />

n Maintain documentation as required by the Privacy Rule.<br />

Enforcement<br />

The HHS Office for Civil Rights (OCR) is responsible for enforcing the<br />

Privacy Rule. OCR has the authority to impose civil monetary penalties<br />

(CMPs) for violations of the Privacy Rule. CMPs are limited to $100 per<br />

violation <strong>with</strong> a maximum of $25,000 per year for each identical Privacy<br />

Rule requirement that is violated.<br />

The United States Department of Justice (DoJ) has the authority to impose<br />

criminal penalties for violations of the Privacy Rule. Specifically, if a person<br />

or entity knowingly obtains or discloses PHI in violation of the Privacy<br />

Rule, the person or entity may be liable for up to $50,000 and/or may be<br />

imprisoned for up to one year. If a person or entity obtains or discloses the<br />

October 2008<br />

66<br />

<strong>Health</strong> <strong>Care</strong> Compliance Association • 888-580-8373 • www.hcca-info.org

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