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<strong>Shimano</strong>,<br />
your guarantee of quality<br />
Innovation, quality, and value, these are some of the things associated with <strong>Shimano</strong> fishing tackle that is well<br />
known throughout the world. Ranging from the ‘value for money’ products to the latest version of its flagship,<br />
Stella, you can always rely on the <strong>Shimano</strong> name. It’s your guarantee of quality.<br />
As a classic example of <strong>Shimano</strong>’s continual development program, this season we are proud to present our new<br />
award winning Stella. We not only took a reel considered by many to be the best in the world, but made it even<br />
better by introducing a wide range of upgrades. One of our features developed for the very best <strong>Shimano</strong> reels in<br />
the world, X-Ship, also now appears at the heart of many mid-priced reels.<br />
On top of that, our rod range that is specially designed for South East Asia continues to grow and gain an enviable<br />
reputation as well. More than 10 different models have been launched this season, ranging from Freshwater lure<br />
casting rods to saltwater jigging rods. We now also use Fuji K Guides on many mid-priced rods as an indication<br />
of how important <strong>Shimano</strong> view all anglers, irrespective of ability or budget.<br />
Even better, the new Zero Impact has also been launched for our reputable Power Pro. This is Power Pro braid<br />
with increased diameter sections placed along its full length, enabling you to make stronger connections in the<br />
increased diameter zone without using a heavier braid.<br />
Last but not least, we thank you for the awesome support shown towards <strong>Shimano</strong> last year. We hope that you<br />
will continue to show us the same kind of enthusiasm again this year.