NPI in Review - GE Appliances

GE Consumer & Industrial
Electrical Distribution
NPI in Review
2006-2007 New Product Introductions
October 2007
Product
Key Message
Target
Publication
AF-6 Series Drives
Built-in features and built-in simplicity. Those are the hallmarks of GE’s new AC drives. Micro, Fan &
Pump and General Purpose Drives are rated from 1/3 to 1,350 horsepower.
OEMs, system integrators, contractors, consultants and end users
DEA-436 (Brochure), DET-575 (AF-60 LP Technical Brochure), DET-576 (AF-600 FP Technical Brochure),
DET-577 (AF-650 GP Technical Brochure)
Product
Key Message
Target
Publication
Product
Key Message
Target
Publications
Product
Key Message
Target
Publication
Combination Arc Fault Circuit Interrupter
In addition to protecting against parallel arc faults (line-to-line, line-to-ground, line-to-neutral),
the combination AFCI detects and reacts to series arc faults, overloads and short circuits.
Contractors, homeowners
DEA-437 (Brochure)
NEMA 3R Double-Throw Safety Switches
Not only does GE’s new NEMA 3R double-throw safety switch deliver reliable outdoor performance, it comes
with the industry’s only 10-year leak limited warranty (see DEA-438 for details).
Contractors, distributors
DEA-438 (Sell Sheet)
IT Series Uninterruptible Power Supply
The IT Series delivers cost-effective, high quality power protection for many applications. The IT series
prevents downtime and equipment damage due to power outages, voltage fluctuations and transient surges.
Distributors, value-added resellers and end users
DEA-396 (Tower Fact Sheet), DEA-397 (Rackmount Fact Sheet)
July 2007
Product
Key Message
Target
Publication
Instantaneous Selective Coordination
Selectivity per NEC 2005 is important and complex. When code requires selectivity, GE has the
tools to develop the information needed to meet the code. This includes InstaPlan and Speedi.
Consultants, specifiers, contractors, distributors, end users
DET-537 (Selectivity Tables)
Product Entellisys 4.0
Key Message Additional features and improved navigation bring users more ways than ever to save
money on design, installation, operation and maintenance.
Target
End users and consultants dealing with critical power applications
Publications DEA-427 (Brochure), DET-547 (Application Guide)

July 2007 (continued)
Product
Key Message
Target
Publication
Learning Central – www.GECI-Learning.com
This is the portal to lighting and electrical education. The Lighting & Electrical Institute,
Continuing Education Program (CEP) and GE eLearning are all right here.
Distributors, contractors, consultants, specifiers, GE employees, OEMs
DEA-428 (Brochure)
Product
Key Message
Target
Publication
Product
Key Message
Target
Publications
Fastrac Short Cycle Program
The tiered Fastrac short cycle program offers fast quotes, fast action and
fast delivery of switchboards, panelboards, MCCs, load interrupter switches,
switchgear, controls, busway, transformers and components.
Distributors, contractors
DEA-429 (Brochure)
TVSS - UL 1449 2nd Edition Revisions
New thermally protected MOVs in integral and wall mount TVSS from GE meet
UL 1449 2nd Edition.
Specifiers
DEA-390 (Integrated Tranquell ® ME), DEA-392 (Wallmount Tranquell HE & ME),
DEA-394 (Tranquell 9X & 24X)
Product E2000 Miniature Circuit Breakers – UL 489
Key Message With its UL 489 rating, the EP100 ULH – the latest addition to the E2000 line –
expands the application flexibility and potential of this miniature circuit breaker line.
Target
Panel builders, OEMs
Publications DEP-130B (Catalog, see pp. 10-11), DET-430A (Fact Sheet)
April 2007
Product
Key Message
Target
Publications
Product
Key Message
Target
Publications
Product
Key Message
Target
Publication
Product
Key Message
Target
Publications
Product
Key Message
Target
Publications
Medium Voltage Switchgear
A new commercial alliance allows GE to deliver the full range of
medium voltage switchgear, including arc resistant units across the line.
End users and consultants in oil and gas, manufacturing, and transmission and distribution
DEA-398 (MV Gear Brochure), DEA-399 (Oil & Gas Brochure), DEA-400 (PCR Brochure)
Marketing Funds Program
GE introduces a new, better targeted and easier-to-manage
growth incentive program for its distributors.
Distributors
DEA-401 (Strategic Distributor Brochure), DEA-402 (Core/Niche Distributor Brochure)
200A Convertible 24/42 Circuit Load Center
This 42-circuit load center’s unique design uses 1/2" breakers and
larger neutrals to make it our most flexible and easily installed ever.
Residential builders and contractors
DET-489 (Sell Sheet)
Harmonic Mitigating Transformers
New Guard III rounds out our line of power quality transformers to give customers
easy-to-understand, good-better-best, application-driven choices.
Consulting engineers and specifiers, particularly those focused on schools, hospitals
and commercial office buildings
DEA-403 (Brochure), DEP-146 (Selection Guide)
AF-300 P11 HVAC Panelboards
In variable torque fan and pump applications, these panels are more energy-efficient,
quieter and easier on pumps than traditional devices.
Commercial, institutional and industrial contractors and consultants/specifiers
DET-495 (Sell Sheet), DEP-145 (Selection & Pricing Guide)

October 2006
Product
Key Message
Target
Publication
Product
Key Message
Target
Product
Key Message
Target
Publication
TP-1 Transformers
To deliver more energy savings, quieter operation and legal compliance, GE is introducing new TP-1 models
for all transformers 15kVA or larger.
All transformer customers: specifiers, consultants, contractors, distributors, OEMs
DET-381 (Sell Sheet)
Small Projects – Same Day
This automated rebate program makes it easier than ever to serve their customers’ small project needs
from stock.
Distributors, contractors
Record Plus FG Circuit Breakers
The FG600 offers the highest short circuit ratings in the industry and 100% ratings at 400A, all in a traditional
400A frame.
Specifiers, consultants, applications with high available fault currents
DEA-382 (Catalog/Selection Guide)
Product Enhanced NEMA Combination Starters, Size 0-4
Key Message This upgrade features a new enclosure design, expanded competitive
options, an easier-to-build format and the same robust starter design.
Target
Commercial and industrial contractors, consultants and specifiers, distributors
Product
Key Message
Target
Publication
Busway Tool Kit
Here’s a collection of electronic tools that quickly and easily answer
customers’ questions and that will drive more busway sales.
Electrical contractors, owners, and specifiers of commercial office buildings, hospitals, high-rises,
automotive and other applications
DEU-060 (CD)
Product
Gerapid High Speed DC Circuit Breakers
Key Message These breakers are used in high energy, high reliability DC power distribution systems –
primarily railway and industrial applications.
Target
DC switchgear OEMs, service companies, consultants and end users in rail, industrial, mining and other fields
Publication DEA-379 (Brochure)

July 2006
Product
Key Message
Target
Publication
Product
Key Message
Target
Publication
Product
Key Message
Target
Publication
Product
Key Message
Target
Publication
Product
Key Message
Target
Integrated Switchboard Solutions
This safe, centralized switchboard saves labor on installation and space in the building.
Contractors, owners, specifiers in applications such as offices, schools, hospitals, retail, hotels
DEA-373 (Brochure)
IBC-2003 Seismic Rating
3D shake-table testing was performed to certify the seismic capabilities
of a range of equipment to International Building Code (IBC-2003).
Distributor project teams, contractors and consultants involved in large commercial construction
DET-463 (Brochure)
Meter Mod III 5-High Meter Stack
5-high meter stacks (200A socket rating) make GE more competitive in
the high-rise residential market.
Large contractor firms, distributors, consulting engineers
DEA-374 (Brochure)
Power Inlets
For use with generators, these inlets provide a single enclosure that
offers maximum protection against weather and normal field use.
Contractors, distributors
DET-481 (Fact Sheet)
The New Lighting & Electrical Institute
This is the place to train GE and distributor reps, “wow” the customer, close the sale and get the order.
GE, distributors, contractors, consultants, facility managers, plant engineers, “C” level business executives, OEMs
April 2006
Product
Key Message
Target
Publications
Product
Key Message
Target
Publication
Product
Key Message
Target
Publication
Product
Key Message
Target
Publication
Resi Growth
MSLC generator interlock kits and new 125-200 Amp, 4-circuit MSLCs bring new growth opportunities
to the resi market.
Distributors, contractors, builders
DET-458 (Fact Sheet), DET-427A (Fact Sheet)
Spectra Series Panelboards Record Plus FB 100 Integration
Now Spectra Series panelboards benefit from the smaller size and high interrupting capacity of FB 100 breakers.
Retail, commercial, industrial
DET-462 (Fact Sheet)
Remote Operating Circuit Breaker Software for A-Series Lighting Control Panel
Now users of A-Series Lighting Control panels can easily program, from their PCs, zones and schedules.
Retail, any user of ROCB breakers
DET-460 (Fact Sheet)
Spectra Series Integrated Submetering Panelboard
Now you can combine the benefits of a multi-tenant digital meter with a reliable Spectra Series panelboard.
New construction or retrofit applications
DET-459 (Fact Sheet)
TransforMore, Record Plus and Tranquell are registered trademarks and Entellisys and AF-60 LP, AF-600 FP, AF-650 GP and Small Projects – Same Day
are trademarks of the General Electric Company.
DEA-384C (10/07)
Printed in U.S.A.