Untitled - Cerebral Palsy League

Pictured: Talented artist, John Morris donated an equisit piece to
the Art for Art’s Sake exhibition and auction in August 2006.
Telemarketing
Telemarketing has moved from strength to strength since
the implementation of an electronic dialling system to work
with the database management system two years ago. The
team successfully contributed to programs such as Colour
Your Day, the Bridge to Brisbane Fun Run and Friendship
Bank, and outsourced services to commercial businesses. All
Art Union campaigns were completed on or before time and
this is set to improve further over the coming years.
A challenge occurred with the introduction of the ‘Do Not Call
Register’. Whilst the League is exempt from this legislation,
there was a fair amount of confusion and misunderstanding
by the general public for a short time.
Toowoomba Redevelopment
Planning for the Toowoomba Project 1.2m Redevelopment
Appeal began in 2006/2007. Clive Berghofer, former mayor
of Toowoomba, philanthropist and property developer
became the Patron of the Appeal and pledged $100,000.
Prominent retired Rugby League great, Shane Webcke
agreed to Co-Patron the appeal with a view to generating
publicity. Other members of the community who showed
their support included Mayor Di Thorley, MP Mike Horan
and MP Ian Macfarlane. Heritage Building Society also
contributed a major gift towards the project as did many
private individuals. Chaired by Vicki Morris, a Family and
Friends Taskforce of interested people commenced.
Payroll Donations
The League would like to congratulate the many companies
and employees who generously supported the League
through payroll donations over the past twelve months.
Companies including VillaWorld Limited and Hastings
Deering (Australia) Pty Ltd matched their employees’
donations. Representatives from some companies acted
as PRD Ambassadors and assisted in encouraging other
employees to join the program.
Marketing and Public Relations
During the year a number of publications were created,
printed and distributed. The quarterly issue of League News
continued to update staff, clients and families on topics of
interest as well as internal news items. The professional
presentation of League marketing tools was maintained, and
a redevelopment of the League’s website was initiated.
The number of media mentions achieved was unprecedented
during the year. Television stories featured many League
clients and activities including the mobile phone recycling
program, Sailability and a positive slant on telemarketing.
The Walkways Mobility Program was featured to publicise
the support for one of our clients by the Brisbane Broncos.
This publicity resulted in donations of more than $80,000 for
other mobility devices for children. Courier Mail coverage of
the story resulted in a further $22,000 being donated. Artists
and bands were profiled in various publications for their
respective events. Not one distributed media release failed
to gain media attention, with most resulting in photos and
attention-grabbing articles.
Preparations are well in hand for market research to be
conducted to evaluate public perception and understanding
of cerebral palsy and the services the League provides.
This research will guide the organisation into a rebranding
process and possible renaming. Hand in hand will be the
celebration of 60 years of continuous service for people with
cerebral palsy and related disabilities in 2008.
Ongoing Support
Visiting the League website at www.cplqld.org.au or phoning
1800 819 086 are the easiest ways to find ways to support
the League.
Through an amendment to Tax Laws, the option of donating
listed shares is now possible. The amendment allows a tax
deduction for donations of listed shares to deductible gift
recipients (DGRs) from 1 July 2007. From this date, a tax
deduction is available for donations of listed shares valued
at $5,000 or less and acquired at least 12 months before
the gift was made. The League suggests consultation with a
financial advisor to discuss this option further.
The Marketing and Fundraising team welcomes feedback
from supporters to assist us in increasing the net value
of programs, increasing the efficiency of administration
procedures and recognising the valuable contributions
of many in a variety of ways. Thanks are extended to the
vast number of volunteers who assisted with events, mail
processing and collection of funds. Thanks also go to the
many clients and families who have assisted in media
opportunities and promotions. Without their support, there
would be no story to tell.
Cerebral Palsy League of Queensland ( 27 )
creating capability from disability