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Category Strategy Deployment - Summit

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Step 1: Strategic Statement<br />

“What are you going to do”<br />

• Head Line <strong>Strategy</strong> → fit for a<br />

newspaper<br />

• Clarity on what is to be<br />

achieved<br />

• Measurable goals included<br />

• Avoid “boil the ocean”<br />

statements that are too generic<br />

or vague<br />

© AberdeenGroup 2012<br />

Avery Dennison Confidential<br />

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