Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Step 1: Strategic Statement<br />
“What are you going to do”<br />
• Head Line <strong>Strategy</strong> → fit for a<br />
newspaper<br />
• Clarity on what is to be<br />
achieved<br />
• Measurable goals included<br />
• Avoid “boil the ocean”<br />
statements that are too generic<br />
or vague<br />
© AberdeenGroup 2012<br />
Avery Dennison Confidential<br />
- 11 -