Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
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Before we get started….. some definitions<br />
OGSM<br />
<br />
<br />
<br />
<br />
Objectives<br />
Goals<br />
Strategies<br />
Measures<br />
Basically the “True<br />
North” of the function<br />
Gives organization a<br />
macro view of function<br />
A3<br />
Refers to the Size of<br />
the Paper (11” x 17”)<br />
“Tells a Story” gives<br />
the reviewer a quick<br />
understanding of your<br />
category strategy<br />
Designed for clarity,<br />
transparency and<br />
alignment with all<br />
© AberdeenGroup 2012<br />
Avery Dennison Confidential<br />
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