Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
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The Problem: Strategic Proliferation<br />
At Avery, we became engulfed in too many strategies and<br />
objectives across various functions and divisions causing<br />
competing priorities and conflicts<br />
If you don’t have and OGSM objective, you must not be<br />
important to the company, right!<br />
<br />
<br />
AD had hired a consultancy to help cascade OGSM via A3 problem<br />
solving from the Top down to each division… down to each group… down<br />
to each function.. down to each department…. CLARITY!<br />
After 2 years of deployment, everyone felt the need to have an OGSM and<br />
A3s. They became a badge of honor, corporate vindication<br />
<br />
OGSM’s/A3 proliferated wildly and “Just Do It” projects clouded strategic fundamentals<br />
© AberdeenGroup 2012<br />
Avery Dennison Confidential<br />
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