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Category Strategy Deployment - Summit

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The Problem: Strategic Proliferation<br />

At Avery, we became engulfed in too many strategies and<br />

objectives across various functions and divisions causing<br />

competing priorities and conflicts<br />

If you don’t have and OGSM objective, you must not be<br />

important to the company, right!<br />

<br />

<br />

AD had hired a consultancy to help cascade OGSM via A3 problem<br />

solving from the Top down to each division… down to each group… down<br />

to each function.. down to each department…. CLARITY!<br />

After 2 years of deployment, everyone felt the need to have an OGSM and<br />

A3s. They became a badge of honor, corporate vindication<br />

<br />

OGSM’s/A3 proliferated wildly and “Just Do It” projects clouded strategic fundamentals<br />

© AberdeenGroup 2012<br />

Avery Dennison Confidential<br />

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