Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
Category Strategy Deployment - Summit
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Step 3: Current and Future State of <strong>Category</strong><br />
“What does the goal look like”<br />
• Use visual maps, graphs, charts to show<br />
where your strategy is going to take us<br />
• Demonstrate the “size of the prize”<br />
• Show cost and/or share changes<br />
© AberdeenGroup 2012<br />
Avery Dennison Confidential<br />
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