ICCB 2013 Program - Society for Conservation Biology

Plenary Speakers
Tuesday, July 23, 2:00-4:30 P.M., Grand Ballroom I & II
Teresa Erickson and Timothy Ward
The Rocket Model for Effective Communication provides core principles for organizing your thoughts and
thinking on your feet. It helps you give clear, compelling answers to any question. You can use this model in media interviews,
presentations, seminars, public hearings, emails, and even job interviews. This session also covers the do’s and don’ts of body
language, including what not to wear for TV interviews. The session ends with a demonstration of the Rocket Model in
action: a mock TV interview with former SCB Executive Director Dr. Alan Thornhill on the topic of scientific integrity.
About Teresa Erickson
Teresa Erickson is President of Intermedia Communications Training, Inc.
Teresa has designed and led media workshops around the world, working
with development and environmental organizations such as The World Bank,
International Monetary Fund, and WWF. Born in Portugal, Teresa worked with
the Voice of America for 17 years. From 1993 to 1997, Teresa was Executive
Producer and host of a two-hour public affairs show broadcast worldwide to 90
million listeners a week. Her reporting has won numerous awards and she has
voiced award-winning documentaries for broadcast in Brazil and Portugal.
About Tim WarD
Tim Ward is the head of Intermedia’s Asia/Africa operations. Since 1993 he
has conducted media workshops around the world, working with organizations
such as The World Bank, the International Monetary Fund, and WWF. As a
journalist, Tim worked in Asia and North America for seven years as a freelance
magazine, newspaper and radio journalist. Tim has also authored six books, and
as an author has given hundreds of media interviews and public talks.
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