Vicks Media Backgrounder EN - Kaz Europe SA

BIOGRAPHIES
Roelof Zeijpveld – General Manager EMEA Kaz Europe S.A.
Roelof Zeijpveld joined Kaz in July of 2005 as General Manager of Kaz
Europe. EMEA. Roelof has spent the last several years improving Kaz
Europe’s positions in Europe, the Middle East, and Africa. He is based in
the EMEA headquarters in Lausanne, Switzerland where he oversees
operations in more than 40 countries from Scandinavia to South Africa.
Roelof has worked in sales, marketing, and general management
positions for companies all over the globe, including Mars, Wrigley's,
Ralston Purina, and Energizer based in France, Spain, Switzerland and
the Netherlands.
He speaks Dutch, German, English, French, and Spanish. Roelof received a degree in business
from Business College Apeldoorn in the Netherlands.
Emanuela D’Aloisio – Brand Manager Healthcare, Europe – Kaz
Europe, responsible for Braun Thermometers
Since joining Kaz Europe at the end of 2008, Emanuela D’Aloisio has
been driving the portfolio strategy and the marketing efforts for the Braun
and Vicks Thermometry range to secure and reinforce Kaz Europe
leadership in the category.
This includes new product development, launching of products,
communication campaigns and consumer promotion.
She has more than 8 years experience in FMCG multinationals gained through Sales, Trade
Marketing and in particular Marketing roles.
Emanuela graduated from Urbino University in Italy and she holds a degree of Marketing and
Communication.
Isabelle Jeangoudoux – Associate Brand Manager HealthCare –
Kaz Europe, responsible for Braun blood pressure monitors
Before joining Kaz in 2008, Isabelle Jeangoudoux worked in Marketing
for 5 years for both consumer goods and the automotive industry.
Isabelle’s expertise includes EMEA market intelligence, introducing new
products development and category extension, answering to sales
needs, providing advertising, promotions and product training across
pan European regions for distributors and retailers teams.
Isabelle was first in charge of supporting the Braun Blood Pressure Monitors category under the
Braun brand by developing and executing marketing plans for EMEA in 2008. In 2009, she added
the Air Treatment category under the Vicks/Wick brand to her portfolio for the management of
Humidifiers, Purifiers, Inhalers and Vaporizers.
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