Vicks Media Backgrounder EN - Kaz Europe SA

QUICK FACTS
• Thermometers are an essential item of any medical cabinet as fever is very common and
frequent:
o Up to 7 infective diseases with fever per year (toddler)
o Approx. 3 infections with fever per year (school age)
o Approx. 2 infections with fever per year (adults)
• Parents tend to own between one and three thermometers as they use different thermometers
for different moments of the day and family members.
• Less invasive technologies have shown the most growth in the thermometry market
• Price is becoming less and less of a purchase barrier.
• According to a recent study of almost 650 Paediatricians and General Practitioners in the UK,
France and Germany by GfK Custom Research France, the Braun ThermoScan® IRT4000
series ear thermometer with ExacTemp Technology was voted as the most used and
recommended thermometer brand by Doctors and Paediatricians.
• With over 250 million Braun lens filters for thermometers sold each year, consumers and
professionals can be assured of an accurate, hygienic reading in one second.
Humidifiers
• Studies have shown that keeping indoor air at relative humidity levels of 40-60% reduces the
survival of flu viruses on surfaces and in the air compared to lower relative humidity levels. 1
• Having the right amount of moisture in the home can help the whole family maintain a healthy
immune system and can also ease other discomforts caused by dry air, such as dry nose and
throat, itchy skin and dry eyes.
• The Vicks GermFree Humidifier kills up to 99.9% of mould and bacteria in the air.
• A hygrometer can be used to determine the humidity levels in a house by providing a digital
reading of the relative humidity in the home. They can be found in most pharmacies.
Purifiers
• One in three people suffers from an allergy.
• The US Environmental Protection Agency says that levels of indoor pollution can be two to
five times higher than outdoor air.
• Particles less than ten microns in size, which may include simple dust, can pass through the
nose and throat and go directly into the lungs. The Vicks air purifier captures 97% of these
airborne particles.
Inhalers and vaporisers
• Just like breathing in steam, inhaling soothing vapors such as menthol and other essential
oils can help clear up the nasal, throat and sinus passages and provide relief from cold and flu
symptoms.
• Vicks vapors can be used with both inhalers and waterless vaporizers.
1 Based on testing for indoor environmental issues and solutions to minimize influenza viruses
2