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WEll-bEINg<br />
IN lovE<br />
To ThE TIps<br />
mEgèvE, aN ExcEpTIoNal vIllagE by dEfINITIoN,<br />
has a NumbER of spas, bEauTy INsTITuTEs,<br />
haIRdREssINg saloNs, pERfumE shops aNd<br />
EvEN sEvERal pRofEssIoNals Who comE To<br />
youR homE foR TREaTmENTs foR boTh mEN<br />
aNd WomEN. hENcEfoRTh a REvoluTIoNaRy<br />
dyNamIc WIll ENablE couplEs To folloW ThEIR<br />
WEll-bEINg aNd bEauTy TREaTmENTs TogEThER.<br />
Advertising campaigns are increasingly showing men that<br />
there are a number of products created especially for their skin,<br />
and that well-being can also be conjugated in the masculine.<br />
They no longer have to content themselves with standard<br />
products with slightly feminine fragrances, or to stand by<br />
and watch while women care for the needs of their bodies.<br />
Esthetical treatments for men are becoming a part of<br />
everyday life and no longer represent a niche, but an<br />
exponential market. The village’s dozen or so institutions,<br />
salons and spas bear witness : “More and more men are asking<br />
for facials, muscle relaxation after skiing or well-being treatments”.<br />
The days of confusing the genders are over, as taking care of<br />
oneself is no longer just a feminine notion… To meet the<br />
needs of this growing demand, the professionals no longer<br />
hesitate to propose made to measure formulas to this new<br />
clientele. Skin cleansing for men, facials based on specific<br />
ointments, algae body wrappings, manicures, sport or comfort<br />
massages. However the institutes are the first to consider that<br />
men need more intense massages : “We do a lot of facial treatments,<br />
hair removing and manicures, but we prefer to recommend<br />
our clientele to go to physiotherapists for massages”. So ladies<br />
and gentlemen, you have heard correctly, it is possible to go<br />
to these institutes and spas together and take advantage of<br />
“à la carte” treatments, alone or in duo, to get the maximum<br />
out of romantic holidays for two in the mountains.<br />
Johana Trossat<br />
52<br />
of<br />
their fingers