13.11.2012 Views

Love - Megève

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WEll-bEINg<br />

IN lovE<br />

To ThE TIps<br />

mEgèvE, aN ExcEpTIoNal vIllagE by dEfINITIoN,<br />

has a NumbER of spas, bEauTy INsTITuTEs,<br />

haIRdREssINg saloNs, pERfumE shops aNd<br />

EvEN sEvERal pRofEssIoNals Who comE To<br />

youR homE foR TREaTmENTs foR boTh mEN<br />

aNd WomEN. hENcEfoRTh a REvoluTIoNaRy<br />

dyNamIc WIll ENablE couplEs To folloW ThEIR<br />

WEll-bEINg aNd bEauTy TREaTmENTs TogEThER.<br />

Advertising campaigns are increasingly showing men that<br />

there are a number of products created especially for their skin,<br />

and that well-being can also be conjugated in the masculine.<br />

They no longer have to content themselves with standard<br />

products with slightly feminine fragrances, or to stand by<br />

and watch while women care for the needs of their bodies.<br />

Esthetical treatments for men are becoming a part of<br />

everyday life and no longer represent a niche, but an<br />

exponential market. The village’s dozen or so institutions,<br />

salons and spas bear witness : “More and more men are asking<br />

for facials, muscle relaxation after skiing or well-being treatments”.<br />

The days of confusing the genders are over, as taking care of<br />

oneself is no longer just a feminine notion… To meet the<br />

needs of this growing demand, the professionals no longer<br />

hesitate to propose made to measure formulas to this new<br />

clientele. Skin cleansing for men, facials based on specific<br />

ointments, algae body wrappings, manicures, sport or comfort<br />

massages. However the institutes are the first to consider that<br />

men need more intense massages : “We do a lot of facial treatments,<br />

hair removing and manicures, but we prefer to recommend<br />

our clientele to go to physiotherapists for massages”. So ladies<br />

and gentlemen, you have heard correctly, it is possible to go<br />

to these institutes and spas together and take advantage of<br />

“à la carte” treatments, alone or in duo, to get the maximum<br />

out of romantic holidays for two in the mountains.<br />

Johana Trossat<br />

52<br />

of<br />

their fingers

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