Shopping Behaviour of the Belgian Consumer GfK Fashion ...

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GfK PS B N L Consumer Tracking „Fashion Market Belgium“ Koen Snoeren Importance of Ethical Clothing/Shoes How important is it that clothes/shoes are made with minimal ecological and social damage, where biological cotton is used as much as possible? Nor important, nor unimportant Not (at all) Important 36% 9% Source : GfK Panel Services October 2008 55% (Very) Important Grimbergen, 26 November 08 22
GfK PS B N L Consumer Tracking „Fashion Market Belgium“ Koen Snoeren Those saying ethical clothing quite/very important 11 - 19 years 20 - 29 years 30- 39 years 40 - 49 years 50 - 64 years 65 + years Flanders Wallonia Brussels Female 07 Male 07 Income < 1500 Euro Income 1500 - 2500 Euro Income > 2500 Euro 68 69 58 62 % Respondents Index to Total Respondents Source : GfK Panel Services October 2008 56 49 53 55 55 55 51 54 42 30 55 76 90 96 93 106 103 99 101 99 99 115 Grimbergen, 26 November 08 123 125 23
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Shopping Behaviour of the Belgian Consumer GfK Fashion ...

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