Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
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<strong>GfK</strong> PS B N L <strong>Consumer</strong> Tracking „<strong>Fashion</strong> Market Belgium“ Koen Snoeren<br />
H&S Markets<br />
Mail Order<br />
Retail segments<br />
Independents<br />
Sport Shops<br />
Market Stalls<br />
Wear trends in more detail<br />
January – September 2008 vs January – September 2007<br />
+4<br />
0<br />
+21<br />
O<strong>the</strong>rs<br />
-20<br />
Chain Stores<br />
Discounters<br />
-7<br />
-4<br />
-25<br />
-8<br />
-3<br />
Boutique Chains<br />
35-49 years<br />
65+ years<br />
Age classes<br />
Promotional pricing<br />
Normal price<br />
+5<br />
+7<br />
+3<br />
+4<br />
-8<br />
-6<br />
+3<br />
-1<br />
2-14 years<br />
15-24 years<br />
25-34 years<br />
50-64 years<br />
Promo price<br />
Female 15+ yrs<br />
penetration:<br />
1. C&A<br />
2. H&M<br />
3. JBC<br />
4. Esprit<br />
+5<br />
+3<br />
5. Zeeman<br />
Grimbergen, 26 November 08<br />
End users<br />
-2<br />
Top 5 retailers in terms <strong>of</strong><br />
Children 2-15 yrs<br />
Male 15+ yrs<br />
loyalty:<br />
1. E5-Mode<br />
2. Inno<br />
3. C&A<br />
4. Damart<br />
5. Esprit<br />
Slide based on wear market in value, period January – September ’08<br />
8
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