Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
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<strong>GfK</strong> PS B N L <strong>Consumer</strong> Tracking „<strong>Fashion</strong> Market Belgium“ Koen Snoeren<br />
Importance <strong>of</strong> <strong>the</strong> different aspects on a 1 to 5 scale<br />
Women:<br />
1. Availability <strong>of</strong> <strong>the</strong> right size 4.42<br />
2. Quality <strong>of</strong> <strong>the</strong> clo<strong>the</strong>s 4.33<br />
3. Price 4.24<br />
4. Friendliness <strong>of</strong> staff 4.09<br />
5. Helpfulness <strong>of</strong> staff 3.94<br />
6/7. Extensive collection 3.86<br />
6/7. Special <strong>of</strong>fers 3.86<br />
8. Expertise <strong>of</strong> staff 3.63<br />
9. Store ambiance 3.62<br />
10. Clear presentation 3.60<br />
11. Presence <strong>of</strong> latest fashion 3.30<br />
Grimbergen, 26 November 08<br />
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