Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
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<strong>GfK</strong> PS B N L <strong>Consumer</strong> Tracking „<strong>Fashion</strong> Market Belgium“ Koen Snoeren<br />
Grimbergen, 26 November 08<br />
The <strong>Belgian</strong> Retail Charts – Through <strong>the</strong> eyes <strong>of</strong> <strong>the</strong> <strong>Consumer</strong><br />
Top 5 Retailers per marketing instrument<br />
quality <strong>of</strong><br />
<strong>the</strong> clo<strong>the</strong>s<br />
extensive<br />
collection<br />
presence<br />
latest fashion<br />
2<br />
Collection<br />
(Product)<br />
availability<br />
right size<br />
helpfullness<br />
friendliness expertise<br />
3 Staff<br />
(Personnel)<br />
1<br />
Price<br />
4<br />
Shop<br />
(Place)<br />
price <strong>of</strong> <strong>the</strong><br />
clo<strong>the</strong>s<br />
special<br />
<strong>of</strong>fers<br />
shop<br />
lay out<br />
store<br />
ambiance<br />
34