Shopping Behaviour of the Belgian Consumer GfK Fashion ...

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GfK PS B N L Consumer Tracking „Fashion Market Belgium“ Koen Snoeren Shops should not provide bags: women, Wallonia, 65+ years The airco could cool/heat less: Brussels Reduction lightning in shop display: 20-49 years Magazines on recycled paper: 11-19 years Which initiative is the most important? Shopdoors should be closed instead of heater/blower near the entrance The time of lightning in shop displays should be reduced The airconditioning in shops could heat/cool a little less Fashion magazines should be printed on recycled paper Board members should drive in fuel efficient cars Shops should not provide bags for purchased goods Fuel efficient cars board members: 30-39 years Source : GfK Panel Services October 2008 Grimbergen, 26 November 08 7 9 10 16 18 26 33
GfK PS B N L Consumer Tracking „Fashion Market Belgium“ Koen Snoeren Boehoefte om van het leven te genieten Hedonisme, plezier Aspiratieven « Dreamers » Makro! GfK Roper Consumer Styles Spanningzoekers « Adventurers » Wereldburgers “Open Minded” Behoefte om te hebben materialisme, prijs focus Huiselijke « Homebodies » Maatschappelijk betrokkenen « Organics » Realisten « Rational Realists » Behoefte om te zijn Post materialisme, focus op kwaliteit Gesettelde « Settled » Plichtsgetrouwen “Demanding” Ruim 3 miljoen Belgen staan open voor verantwoorde consumptie Grimbergen, 26 November 08 Behoefte aan geborgenheid, veiligheid Morele strengheid, oriëntatie op zekerheid 27
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Shopping Behaviour of the Belgian Consumer GfK Fashion ...

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