Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
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<strong>GfK</strong> PS B N L <strong>Consumer</strong> Tracking „<strong>Fashion</strong> Market Belgium“ Koen Snoeren<br />
Very important + important<br />
Need: to live a passionate life<br />
hedonism, pleasure<br />
average: 49 %<br />
n = 1.043 persons<br />
Source: Goodies monitor<br />
Need: to have<br />
materialism, price orientation<br />
Dreamers Homebodies Settled<br />
Adventurers Rational-Realists<br />
Open-minded<br />
The importance <strong>of</strong> clothing being produced<br />
under social good conditions<br />
66<br />
111<br />
78<br />
Organics<br />
82<br />
127<br />
107<br />
Need: to be<br />
postmaterialism, quality orientation<br />
Demanding<br />
130<br />
105<br />
Grimbergen, 26 November 08<br />
Need: peace and security<br />
puritanism, security orientation<br />
30
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