Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
Shopping Behaviour of the Belgian Consumer GfK Fashion ...
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<strong>GfK</strong> PS B N L <strong>Consumer</strong> Tracking „<strong>Fashion</strong> Market Belgium“ Koen Snoeren<br />
Need: to live a passionate life<br />
hedonism, pleasure<br />
Average<br />
Ne<strong>the</strong>rlands : 23 %<br />
n = 1.043 persons<br />
Source: Goodies monitor<br />
Need: to have<br />
materialism, price orientation<br />
aspiratieven huiselijken gesettelden<br />
spanningzoekers Realisten<br />
Wereldburgers<br />
Fair trade consumption:<br />
People buying consiously Fair Trade products<br />
94<br />
63<br />
79<br />
88<br />
105 151 169<br />
Maatschappelijk bewusten<br />
Need: to be<br />
postmaterialism, quality orientation<br />
Plichtsgetrouwen<br />
75<br />
Grimbergen, 26 November 08<br />
Need: peace and security<br />
puritanism, security orientation<br />
28
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