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Aditya Birla Nuvo Limited - Aditya Birla Nuvo, Ltd

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Madura Garments (Fashion & Lifestyle)<br />

Capitalising on brand leadership and enhancing channel productivity to achieve profitable growth<br />

Revenue (` Cr.)<br />

EBITDA (` Cr.)<br />

830<br />

1,026<br />

1,116<br />

1,251<br />

60<br />

96<br />

39<br />

19<br />

621<br />

348<br />

(4)<br />

(158)<br />

FY06 FY07 FY08 FY09 FY10 Q1 FY11<br />

FY06 FY07 FY08 FY09 FY10 Q1 FY11<br />

Domestic apparel market is expected to grow from USD 26 billion in 2009 to USD 37 billion by 2014 (Source : Crisil)<br />

Madura Garments is the largest premium Branded Apparel player in India : A complete lifestyle proposition<br />

Leadership built by Strong Brands : Louis Philippe, Van Heusen, Allen Solly, Peter England, People & The Collective<br />

Retailing branded apparels and accessories through 425 exclusive brand outlets spanning across 8.5 lacs square<br />

feet besides reaching customers through about 100 departmental stores and more than 1,000 multi brand outlets<br />

Turnaround in the bottom-line led by revenue growth and overheads reduction measures<br />

19

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