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Aditya Birla Nuvo Limited - Aditya Birla Nuvo, Ltd

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Premium per capita (USD)<br />

Indian Life Insurance Industry<br />

Relatively lower insurance density offers ample opportunity for India 1 Industry moving towards balanced mix of linked & non-linked<br />

2 Top 7 out of 22 private players contribute ~77% of private sector‟s new business<br />

Weighted New Received Premium = 100% of regular first year premium + 10% of single premium<br />

<strong>Birla</strong> Sun Life ranks 5 th with 8.1% market share among private life insurers<br />

Source: Swiss Re, IRDA<br />

28<br />

700<br />

600<br />

25%<br />

US<br />

43%<br />

49% 45%<br />

500<br />

55%<br />

67%<br />

Non<br />

400<br />

Japan<br />

UK<br />

Linked<br />

300<br />

200<br />

China<br />

75%<br />

South<br />

51%<br />

100<br />

India<br />

57%<br />

Korea<br />

55%<br />

Taiwan<br />

HK<br />

45%<br />

0<br />

33%<br />

Singapore<br />

Linked<br />

-100<br />

0 2 4 6 8 10 12 14 16<br />

Premium / GDP (%)<br />

FY05 FY06 FY07 FY08 FY09 FY10<br />

1 Bubble indicates size of life insurance premiums<br />

Private life insurers expanding market size through mass education Private Life Insurers market Share in terms of WNRP<br />

WNRP 2 (` billion)<br />

(Apr-Jun‟10)<br />

ICICI<br />

Others<br />

Prudential<br />

819<br />

22.6%<br />

23.6%<br />

659 639<br />

LIC Max New York<br />

533<br />

57%<br />

7.1%<br />

HDFC<br />

56% 52%<br />

Standard<br />

256<br />

5%<br />

13%<br />

70%<br />

12.0%<br />

84%<br />

Private Bajaj Allianz<br />

104%<br />

Players<br />

7.8%<br />

Reliance Life<br />

70%<br />

44% 48% 43%<br />

SBI Life<br />

9.8%<br />

30%<br />

30%<br />

<strong>Birla</strong> Sun Life 9.1%<br />

FY06 FY07 FY08 FY09 FY10<br />

8.1%

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