Stedelijk Museum Annual Report 2012

extensive training program covering aspects of didactics, team building, art history,
and the collection of the Stedelijk Museum.
Volunteers
Since the reopening, the Stedelijk Museum has recruited a team of 60 hospitality
volunteers. This enthusiastic and dedicated group of men and women plays a vital
role in welcoming the public and addressing visitors’ questions. Their duties include
greeting groups entering through the group entrance, manning the Family Lab and
Cloakroom, and providing information in the museum or at the Information Desk.
The volunteers come from different educational and cultural backgrounds. Our
youngest volunteer is 19 and our oldest nearly 70. The hospitality volunteers also
assisted during the busy reopening, Museum Night, and the opening of the Mike
Kelley retrospective.
ARTtube: Videos about Art and Design Online
In 2012 the Stedelijk Museum resumed the role of active video producer,
collaborating with four other museums (Boijmans van Beuningen,
Gemeentemuseum Den Haag, MuHKA, and de Pont) on the online video platform
www.arttube.nl, which is funded by the SNS REAAL Fonds. A number of Stedelijk
productions went online at ARTtube, notably: Blues Before Sunrise by Steve
McQueen; the installation of Richard Serra’s Sight Point (for Leo Castelli) on
Museumplein; a selection of children’s questions about works by Lichtenstein and
Matisse; and the restoration of Edward Kienholz’s Beanery. The videos that drew
the highest number of viewers included Mevis & van Deursen’s introduction of the
Stedelik’s new graphic identity, Mels Crouwel talking about the architecture of the
new wing, and Petra Blaisse of design firm Inside Outside explaining the
monumental wall hanging, titled Damask, installed in the new building. From July 1
through December 31, ARTtube attracted 77,773 unique visitors, with a total of
103,000 views.
In 2012, the Mondriaan Fund once again pledged €150,000 for future coproductions
among the participating museums, under the motto “We Love Art.” On
December 11 ARTtube hosted an event at De Brakke Grond, where video makers,
museum employees, and art-lovers inspired by the videos discussed art together.
Publication
For some years, the Education Department had been envisioning an accessible,
engaging means of presenting the Stedelijk Museum to a broad public. Stedelijk in
the Pocket is a booklet that shows the museum both inside and outside, presenting
it as an international meeting place for art and people. Richly illustrated with
photographs of innovative exhibitions and programs, the volume contains
quotations and personal anecdotes from designers, art connoisseurs, and visitors
from the earliest days of the Stedelijk to the reopening. The booklet runs just 272
pages, in a concise pocket-size format in Dutch or English.
Education for Adults
Weekly join-in tours attracted 360 participants, and an additional 96 participants
joined special tours of MIKE KELLEY. Monthly Walk & Talks were joined by 36
participants, and an audio tour was available in six languages. The Design Course
once again offered wonder, new perspectives, and deeper insights to an
enthusiastic adult public. Stedelijk curators taught alongside experts such as design
history professor Timo de Rijk and designers Harmen Liemburg and Daan
Roosegaarde. The 42 design lovers were overwhelmingly positive about the
diversity and content offered by the public course.
59