Stedelijk Museum Annual Report 2012

Development
Overview
It was a remarkable year in terms of sponsoring and fund-raising. The celebrations
for the grand reopening in September presented us with an opportunity to give
formal thanks to all our founders, sponsors, benefactors, and contributing
foundations for their patience and loyal support in recent years.
During the first few months of 2012, the Development Department concentrated
entirely on strengthening relationships with our benefactors. The priority was to
institute the privileges that had been promised to benefactors at the time
construction was launched on the new building. Many galleries were named for our
Founder-level supporters, and the tableau d’honneur, which pays tribute to each of
the generous benefactors who supported the Stedelijk Museum Fund-Raising
Foundation, went on permanent display in a prominent place in the Schiphol
Entrance. In the week prior to the reopening, benefactors also had the opportunity
to invite their guests to special previews of the newly refurbished historic building
and brand new wing. We worked with our main sponsor, Rabobank, on
implementing the funding, and organized various campaigns to bring the museum to
the attention of the people of Amsterdam. The partnership between Rabobank
Amsterdam and the Stedelijk reached fruition during this reopening year.
Initial steps were taken to bring the Stedelijk Museum Foundation Business Club
under the umbrella of the Stedelijk Museum Foundation. The museum is deeply
grateful to the board of the Business Club for their long-standing work on behalf of
the museum. The Business Club is an important facet of the museum’s sponsorship
structure, forging connections between the city’s corporate sector and the museum.
It will be further developed into a flourishing networking organization in 2013.
In 2012 the Stedelijk developed a new Friends structure, into which the activities of
the former Association of Friends was absorbed, and which came into effect after
the reopening as an integral part of the Stedelijk Museum Foundation. Just as the
support of the Association of Friends enabled the museum to acquire many
valuable and important works for the collection, so the new Friends structure will
directly fund acquisitions. New tiers of bespoke sponsorship packages will give
businesses and private individuals an opportunity to build relationships with the
museum and engage with exhibitions. Among the privileges that are important to
our sponsors are: hosted events and receptions, business presentations, marketing,
and networking opportunities. Since 2012, the Stedelijk Museum Amsterdam has
offered four categories of Friends at four different annual membership levels:
Stedelijk Friend (€ 75), Stedelijk Family (€ 120), Stedelijk Donor € 250), and
Stedelijk Patron (€ 1,000). In 2013, the museum will introduce a number of Circles
for private benefactors.
The new permanent display of of applied arts and design in the collection was made
possible thanks to financial support from various private benefactors, and significant
contributions from the Stichting van Achterbergh-Domhof, Intos Interieurmakers,
Bruynzeel Storage Systems, and Glassolutions.
To celebrate the opening, the Stedelijk Museum acquired the large light installation
by Dan Flavin, created by the artist especially for the historic building in the 1980s.
The Development Department would like to express its deep gratitude to our main
benefactor Mr. R. H. Defares, and to the Mondriaan Fund and Vereniging
Rembrandt and its Titus Fund, for making this acquisition possible, and enabling
this remarkable work to be preserved for the enjoyment of future generations. The
museum also gives sincere thanks to the Dan Flavin Estate and David Zwirner for
their support.
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