June 2007 - Illuminating Engineering Society

JUNE 2007
L I G H T I N G D E S I G N + A P P L I C A T I O N
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JUNE 2007
VOL. 37/NO. 6
R E T A I L + M E R C H A N D I S E L I G H T I N G
46 49 36
40
features
departments
4 Editorial
6 Letters
10 Executive Vice President Reports
15 Updates
20 Energy Advisor
24 Education
27 Research Matters
33 Tools + Techniques
63 Light Products
69 Events
74 Classified Advertisements
75 Ad Offices & Ad Index
76 New and Sustaining Members
79 IES FYI
ON THE COVER:
The retail landscape ranges from niche, boutique establishments
to big-box chains. The design techniques used to light these stores
are equally diverse.
36 Crocs Across America
Dozens of new stores in the U.S. from French sportswear
company Lacoste use light to create visual impact
40 DUBAI DAZZLES
“Spectacle,” “grandeur” and “magnitude” were
the design requirements for entertainment lighting at the
mammoth Mall of the Emirates in Dubai
46 New Look Suits H. Stockton
Lighting accessorizes a hip, geometrically themed design
at conservative clothier H. Stockton
49 Collaboration of the Titans
GE Lumination CEO David Elien discusses the company’s
alliance with Wal-Mart and the long-term prospects for
LED applications in retail
52 What’s Inside The Blue Box
New lighting systems for Tiffany & Co.’s restored main
and fifth floors make its landmark New York flagship
sparkle and glow
58 Library Around The OLD Oak Tree
Illumination of historic oak trees helps blur the
boundaries between interior and exterior at the Belmont
Public Library

E D I T O R I A L
One retail establishment is, to put it
mildly, upscale. Sport coats go for $600-plus; ties for more than $100;
and there’s even a pair of snazzy, hand-sewn crocodile penny loafers that
lists for $995. Just right for the high-powered law firm it caters to in the
same building.
The other retail establishment is the quintessential superstore, geared
toward the masses looking for a bargain. It has perfected the high-volume,
low-price formula, and its name is now synonymous with big-box
retail.
Which one is more likely to invest in state-of-the-art lighting Intuition
says the first company. In truth, it’s the second. Both companies are featured
in this issue. The first, H. Stockton, the venerable Atlanta clothier,
boasts progressive interior architecture and a clever lighting scheme that
has given its new flagship store a fresh look (p. 46). However in an effort
to trim the budget, ceramic metal halide, originally specified for its energy
savings, was value-engineered out of the project. “We try to be as energyconscience
as we can on these types of projects, but ceramic metal halide
ballasts still are not cheap and the owner often looks at first costs over
maintenance,” said designer Hilary Wainer.
Contrast that with the second store: Wal-Mart. The company identified
refrigerated displays as the “single biggest lighting headache in the
store,” and consequently is investing $13 million to retrofit fluorescent
cases in 500 stores with LEDs (p. 49). Maintenance cost, not first cost,
is the driver. The program is just one part of Wal-Mart’s broader goal to
design a store that will use 30 percent less energy and produce 30 percent
fewer greenhouse gas emissions than its 2005 design within the next
three years. For example, incandescent sources in many of its in-store
ceiling fans displays are being replaced with compact fluorescent lamps.
This all goes to show that in retail, the terms low-budget and high-end
can be interpreted in several different ways.
Paul tarricone
Editor/Associate Publisher
ptarricone@iesna.org
Publisher
William Hanley, CAE
Editor/Associate Publisher
Paul Tarricone
Associate Editor
Rebecca Falzano
Assistant Editor
Roslyn Lowe
Art Director
Samuel Fontanez
Associate Art Director
Petra Domingo
Columnists
Emlyn G. Altman • Paul Deeb
Doug Paulin • Paul Pompeo
Willard Warren
Book Review Editor
Paulette Hebert, Ph.D.
Marketing Manager
Sue Foley
Advertising Coordinator
Leslie Prestia
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www.iesna.org

L E T T E R S
It’s Simple: More
Demand Means More
Consumption
Although we agree with a few
of the statements put forward by
John Coventry in his recent letter,
“The Electricity Conservation
Canard,” (LD+A, April) we are perplexed
when Mr. Coventry writes
“Reducing electricity demand saves
nothing,” and “Demand could be
low...but the [power plant] fuel consumption
is the same.”
In fact, the more demand is
placed on an electricity grid, the
more fuel must be burned by the
power plants that supply the grid.
Figure 1 provides a simplified curve
that shows how fuel consumption
increases with electrical output.
Power plants work in much the
same way as car engines, or the
portable generators Mr. Coventry
mentions in his letter—a small
amount of fuel is used even when
there is no electrical output, simply
to overcome mechanical resistance
and keep the generator spinning.
This is the same as “idling” a car
engine. Figure 1 shows that a small
amount of fuel is used even when
electrical output is zero.
However, over the normal operating
range of the generator, an
increase in output must be matched
by an increase in fuel consumption.
Therefore, switching out even a
single lamp for a lower wattage
product will have an immediate
effect on the amount of fuel burned
by the electrical grid.
Mr. Coventry’s confusion may
arise because “base load” power
plants, including coal and nuclear
plants, respond slowly to changes
in demand, and it’s true that
their output does not change when
someone switches a lamp off or on.
But every electrical grid includes
fast-responding “load-following”
and “peaking” plants that respond
in only a few seconds. Gas turbines
and hydroelectric plants are of this
type. It is these plants that allow
the grid to reduce fuel use and carbon
emissions when more energyefficient
technologies are installed
in buildings.
We agree with Mr. Coventry that
the greatest benefits arise from not
building power plants in the first
place. The cost, habitat destruction
and visual intrusion caused by
power plants and their transmission
infrastructure can be avoided
through the expansion of energyefficiency
programs, energy codes
and standards such as LEED.
Pat McAuliffe, Advisor to
Commissioner Arthur Rosenfeld
California Energy Commission
Sacramento, CA
Owen Howlett, Project Manager
Heschong Mahone Group, Inc.
Fair Oaks, CA
PRESIDENT
Kevin Flynn, AIA
Kiku Obata & Company
PAST PRESIDENT
Alan Lewis, O.D., Ph.D., FIES
The New England College of Optometry
(retired)
SENIOR VICE PRESIDENT
(President-Elect)
Kimberly Szinger, PE
Stantec Consulting
VP-EDUCATIONAL ACTIVITIES
Ronald Gibbons, Ph.D
Virginia Tech Transportation Institute
VP-TECHNICAL & RESEARCH
Pekka Hakkarainen
Lutron Electronics Co. Inc.
VP-DESIGN & APPLICATION
Denis Lavoie, PE, LC
LUMEC, Inc.
VP-MEMBER ACTIVITIES
Wanda Barchard, LC
Burt Hill
TREASURER
Gale Spencer, LC
Lighting By Design
EXECUTIVE VICE PRESIDENT
William Hanley, CAE
DIRECTORS
David A. Baum
Martin Architectural
Boyd Corbett
S2C Incorporated
James Cyre
Philips Lighting
Terrance Kilbourne, LC
TEC, Inc.
Paul Mercier, LC
Lighting Design Innovations, Ltd.
Russ Owens, LC
West Coast Design Group
RVP DIRECTORS
Craig Kohring
mda engineering, inc.
2006-2007
Board of Directors
IESNA
Peter Romaniello, LC
Conceptual Lighting LLC
www.iesna.org

L E T T E R S
John Coventry’s letter pretty
well proves that he’s newly arrived
from Pluto. Let’s look at his Plutonic
phrases:
“Electricity cannot be conserved.
It is not a natural resource.” On
earth, Mr. Webster says that a
“resource” is “a source of supply.”
Sounds like electricity to me.
Next: “Reducing electricity demand
saves nothing, it just reduces
the consumption of a product that
is being constantly created.” So
what powers our lights just sort of
uncontrollably occurs, like oxygen
or hydrogen A utility is incapable
of shifting production in resonance
with a demand, of say, 2,000 MW at
3:00 p.m. to 500 MW at 3:00 a.m.
“Electricity usage is going to
increase, so there will be new
power plants.” If 30 percent of
electricity is wasted on inefficient
systems and they’re replaced while
there’s a commensurate 30 percent
increase in commercial and residential
population and demand, we
need a new power plant
“Energy Information Agency calculates
that energy demand will
increase by 42 percent by 2030.”
This agency predicted $30/bbl oil
when it was $75/bbl. Believe the
bureaucrats, and I’ve got a nice
bridge to sell you.
“Switching from incandescent
lamps to compact fluorescents is
not going to make one iota of difference.”
Let’s see, if a mid-size
city converts just one million 100-
W incandescents to 25-W CFLs
for a demand reduction of 75 million
watts, or 75,000 kWh or 75
MW—what’s a reduction of 75 MW
between friends If those one million
lamps burn just 2,000 hours
per year, that’s 150 million kWh
per year or 3 billion kWh over 20
years—surely that’s not “one iota
of difference” in CO2 reduction
And Mr. Coventry’s crowning
gem, “California with Title 24...the
demand for electricity there outstrips
supply.” Being from Pluto
Mr. Coventry doesn’t realize that a)
California hasn’t built a new power
plant since the Bronze Age, b) its
population is growing like a rabbit
herd on Viagra and c) it’s 30
percent more energy-efficient per
capita than the rest of the nation.
Let’s all salut-o Mr. Coventry’s
return to Pluto!
Howard C. Wiig
Institutional Energy Analyst
Dept. of Business, Economic
Development and Tourism
State of Hawaii
Honolulu, HI
Full-cutoff Is Not the
Answer
I would like to comment on the
“Research Matters” article by Dr.
Ronald Gibbons (LD+A, April), and
spotlight his statement regarding
the relationship of sky glow and
full-cutoff luminaires. What Dr.
Gibbons states is quite true and
it is very unfortunate that people
who are concerned about sky
glow issues do not accept and consciously
ignore the proven research
that full-cutoff luminaires do more
harm than good.
I, myself, being both an amateur
astronomer and in the lighting industry,
can see that pushing a luminaire
just because of its physical characteristics
and not by its lighting performance
is not only irresponsible,
but also totally ridiculous.
We need more articles like Dr.
Gibbons’s to educate the masses
on the proper way to do outdoor
lighting and not promote agendas.
Ed Morel
Schreder Lighting
IESNA - Roadway Lighting
Committee
Schaumburg, IL
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8 www.iesna.org

E X E C U T I V E V I C E P R E S I D E N T R E P O R T S
A Town Hall Meeting was conducted
by Kevin Flynn, IESNA president (2006-2007), at
the membership luncheon, held in conjunction with the
2007 Annual Conference. Members submitted questions
or comments on a variety of topics which represent the
concerns of the general membership. The report of the
Q&A which follows is divided by topic.
EDUCATION
Q. Do you plan to fold daylighting modules into all ED
courses
A. Both ED-100 and ED-150 currently have modules on
daylighting. ED-100 is currently being revised; ED-150 will
follow. Daylighting will remain.
Q. Why was ED-50 retired There is a need on the
Section level for a short basics course.
A. ED-50 was withdrawn because it was out of date and
in dire need of revision. ED-75 (Basics in Lighting), a newly
developed course, is under review. This course consists
of eight modules, which can be covered in four three-hour
sessions or over one-and-one-half days.
Q. I’m a bit unclear on what is happening with the
maintenance/development of ED-150. If it is to be revised,
those rewriting the course should consult Sections which
have, in many cases, a good deal of experience in teaching
the course.
A. ED-150 will be rewritten once the revised ED-100
is published. A revised module on controls will soon be
introduced to ED-150.
Q. A short term education goal; work with Wal-Mart,
the DOE and EPA to sell 200 million CFLs over the next
two years.
A. K. Flynn and R. Harrold met with representatives of
Wal-Mart and ASHRAE to discuss issues related to sustainability,
energy saving, etc. The focus, however, was on the
interests and needs of Wal-Mart.
Q. Webcasts need more seasoned speakers and improvement
in the quality of technology and transmission.
A. We hear you.
Q. How will the K-12 education program be structured
for delivery Will the section be given target school lists
and program materials
A. This is a new initiative. The strategic plan calls for a
program outline by September 2007. Sections will most
probably deliver the course.
CONFERENCE
Q. What is the reason for a fewer number of paper presentations
than in the past
A. There are fewer papers presented because the
industry is producing less papers; there is less research on
general non-product specific lighting topics. The Society,
in fact, has made it easier for authors to submit papers as
it no longer holds first rights to publication as it did under
JIES (Journal of the Illuminating Engineering Society).
Q. Why does the Society no longer offer spouse/guest
programs
A. The offering of such programs depends on the
venue, the duration of the conference and the number of
spouses/guests attending the conference.
Q. With future conferences held in January, there will
not be an opportunity for Canada to host a conference.
A. Future conferences will be held in October/early
November. We’ll begin with the Light Matters Symposium
(November 1-3, 2007) and follow up with conferences in
October 2008.
Q. Hold a conference in Mexico. Play the three national
anthems at the opening event. In the attendee listing,
include a photo of each attendee.
RESEARCH
Q. When can we begin funding some “Light With
Vision” research
A. The strategic plan includes a research initiative; the
Research Task Force is charged with the development of
an implementation plan.
Q. The IESNA should be involved in the LRO, ensuring
that good, sound, application orientated lighting
research is carried out within EPRI and other lighting
research organizations.
10 www.iesna.org

E X E C U T I V E V I C E P R E S I D E N T R E P O R T S
SECTIONS/MEMBERSHIP
Q. What tools are available to help start a local Section
A. The Section Guide is available online (under
Membership). The RVP and staff are willing to provide
guidance.
Q. How will the strategic plan impact Sections—for the
better
A. Attention will be focused on leadership mentoring,
on staff restructuring to better serve sections and on development
of new educational programs to be implemented
by sections.
Q. What are the requirements for professional
membership
A. Each member is assigned a grade based on experience
and background; one is either a Member or Associate
Member. There is no professional member grade. Again,
see the IESNA website, where under Membership, the
qualifications of each grade are spelled out. The use of
IESNA after one’s name is defined in the IESNA policies,
also located in the Membership area of the website.
Q. What incentive is there in the strategic plan to cultivate
those who are new in their careers to join the IESNA
A. The soon-to-be-announced Emerging Professional
Initiative is one program recently established to cultivate
emerging professionals.
WEBSITE
Q. Improve the website for easier access to information
for non-members such as architects, interior designers
and the public.
A. As part of the Society’s rebranding initiative,
the website will be redesigned and reconfigured.
Unfortunately, at the moment, technical documents
will have to be purchased.
LD+A June 2007 11

E X E C U T I V E V I C E P R E S I D E N T R E P O R T S
Q. Why not make LEUKOS free to the public
A. Cost prevents that. All of the expenses that are
associated with print publications exist for the on-line
journal—proof reading, composition, etc. Libraries are our
major subscribers; that’s one way by which the public has
free access.
LIGHTFAIR
Q. LIGHTFAIR seems to have gone downhill; how do
you propose to remedy this
A. That statement is refuted by both in-house and
independent surveys, by the increasing number of specifiers
and architects attending and by, in the last few years,
significantly increased attendance.
TECHNICAL ISSUES
Q. How low do you expect LPDs to go in the next version
of ASHRAE/IESNA 90.1
A. The IESNA will not be reducing LPDs; it will, however,
encourage the use of controls and daylighting strategies.
Q. Why is the IES not saying anything about the photopic-scotopic
controversy
A. TM-12 (Spectral Effects of Lighting on Visual
Performance at Mesopic Light Levels), which will be published
shortly, recognizes that, at this point, there is no
consensus among the experts.
Q. Who do, other than the IESNA, end users turn to
for advice
A. There are many sources of information such as independent
consultants, utilities, etc.
Q. What is the status of a lighting quality metric
A. There is not much going on in other lighting related
organizations and within the IESNA. Simply put: we need
research dollars.
Q. What steps can the IESNA take to improve the quality
of lighting now being dictated by other organizations
such as the USGBC and ASHRAE.
A. Note ASHRAE does not write the lighting portion of
standard 90.1; the IESNA is responsible for that portion
of the document. So too, the IESNA is cooperating with
ASHRAE, the USGBC and the AIA in the development of
the 30 percent energy savings documents. Again, the
IESNA is responsible for the lighting input.
Q. I would like to see a movement in the next revision
of RP-8, which includes “driver task modified” lumens
when employing high CCT sources.
A. All interested parties should contact the committee
chair in order to directly communicate ideas.
Q. How can we expedite the RP/DG/TM writing/
review/publication process Can we pay people to write
rather than relying on volunteer labor
A. In some instances, we do pay. The Society is very
aware of the problem of fast-tracking materials. The Board
is discussing a restructuring plan, which, it hopes, will
speed up committee work.
Q. There is a need to allow far more technical data on
the website, especially for the general public.
A. If you are referring to RPs , etc., it’s a matter of lost
revenue. The new plan, however, calls for increased communication
with the general public, and some of this will
be accomplished through the posting of some materials.
Q. We should embrace technology to improve access to
webcasts, to post conference proceedings on the website,
to post all IIDAs on line and to host a library of images to
support education programs.
A. There are reasons why some of these items are not
posted on the website: many authors don’t wish to share
their work via electronic media; we don’t have rights to IIDA
project photos save for the promotion of the program.
WILLIAM HANLEY, CAE
12 www.iesna.org

U P D AT E S
Dinner Is Served at the
Brooklyn Museum
Imagine the most powerful and provocative women who have ever lived
sitting down together to share a meal. That’s the idea behind one of the most
famous works in the history of American art, Judy Chicago’s “The Dinner
Party.” Since it was first presented at the San Francisco Museum of Modern
Art in 1979, “The Dinner Party” has been seen by more than one million people
on three continents. Today, “The Dinner Party” has a permanent home as the
“spatial and symbolic heart” of the new Elizabeth A. Sackler Center for Feminist
Art at the Brooklyn Museum. The 8,300-sq ft center opened in March.
Before viewing the set dinner table, viewers pass under “The Banners”—six
tapestries hung perpendicular to a vivid red wall that leads to the entrance.
Each place setting is separately lighted by halogen lamps
filtered and screened to conservation footcandle levels.
Upon entering “The Dinner
Party” exhibition, a viewer
sees 39 elaborate place settings
carefully arranged
along a massive triangular
table. Virginia Woolf, Susan
B. Anthony and Eleanor of
Aquitaine are among the
guests. The table stands on
the Heritage Floor, made up
of more than 2,000 white
lust-glazed triangular-shaped
tiles each inscribed with the name of one of 999 women who have made a
mark on history.
Lighting designer Leni Schwendinger, principal, Light Projects, Ltd., who
worked in conjunction with Polshek Partnership Architects, describes the lighting
approach for the exhibit. “The entry banners are illuminated precisely with
framing projectors, and a wall of Heritage Panels (outside ‘The Dinner Party’ table
area) is illuminated by T5 fluorescent asymmetrical cove fixtures with custom
secondary reflectors. The 39 sculptural-ceramic place settings are displayed
upon hand-sewn tablecloths. Each setting is separately lit by halogen lamps
filtered and screened to conservation footcandle levels. The handmade tile floor
is illuminated by a remote-projector fiber-optic system above the ceiling with
custom-color filters and custom-shutter optics. The room itself reflects the halogen
points of light creating a triangle within the triangle of the artwork itself. The
artworks are protected from light and heat, which can reduce the life of the work,
by a computerized preset dimming system. Occupancy sensors detect when
viewers are present and turn off or dim lighting when they are not.”
Paul Tarricone
LD+A June 2007 15

U P D AT E S
Ten Years Old and Still Going Dark
Branford, CT, has a big 10-year anniversary to commemorate this month, but don’t expect the night sky to be
lit up in celebration. That just wouldn’t be proper, considering the milestone in question is the city’s adoption of
dark-sky regulations.
Bob Crelin, an amateur astronomer and self-described “concerned citizen,” who co-wrote the town’s outdoor lighting
regulation in June 1997 with Branford town planner Shirley Rasmussen, says the long-term success of the Branford lighting
regulation “lies in its simplicity and user friendliness.” The regulation, he says, “focuses on the root factors in outdoor lighting
design that effectively control off-site light trespass, by either direct or reflected light, and refers to legitimate standards that
are easy to cross reference, such as recommendations published in IESNA RP-20 and RP-33. It distills the lighting language
down to a layperson’s level
of comprehension.”
Since the regulations went into
effect, there are five new car dealerships,
at least three gas station
canopies, and a number of new
restaurants, hotels and a gym in
compliance, says Crelin. Energy
conservation has been a welcome
byproduct: The first new auto
Since the dark-sky regulations went into effect, there are five new car dealerships, at least
dealership built under Branford’s
three gas station canopies, and a number of new restaurants, hotels and a gym in compliance.
lighting regulation uses approximately
9,000 watts total for all exterior lighting. “That is about 1/5 the energy used by unregulated dealership lighting.”
Crelin adds that the work in Branford has served as a model for other towns in Connecticut, including Milford,
South Windsor and Watertown. Crelin, himself, has consulted to other communities writing dark-sky regulations in
Idaho, Colorado, New York and New Jersey.
In short, Branford continues to cast a long shadow.
Paul Tarricone
Move Over LEDs
Just when you have gotten used
OLEDs are thin, organic materi-
to the idea of LEDs in lighting design,
get ready for OLEDs. Konica Minolta
als sandwiched between two electrodes,
which illuminate when an
Holdings, Inc., Konica Minolta electrical charge is applied. In June
Technology Center, Inc.
(collectively KM) and
2006, KM announced it
had developed a white
the General Electric
OLED with a power efficiency
Company have entered
into a strategic alliance
to accelerate the development
and commercialization
of OLED (Organic Light
Emitting Diode) devices for lighting
applications. The goal is to bring
OLED lighting to market within the
next three years.
of 64 lumens per
watt at 1,000 candela
per sq m—a brightness
appropriate for lighting
applications. Meanwhile, in 2004,
GE researchers were able to demonstrate
an OLED device that was
fully functional as a 24-in. by 24-
in. panel, which produced 1,200
lumens of light with an efficiency
on par with today’s incandescent
lamp technology. Since then, GE
claims to have more than doubled
the level of OLED efficiency using
device architectures that are scalable
to a large area and can be
produced cost effectively.
GE has also focused on developing
all the requirements—ranging
from plastic film substrates, ultra-high
barrier coatings, and fabrication processes
and equipment to enable the
high-speed, cost-effective “roll-to-roll”
manufacturing—required to produce
large-area OLED lighting.
16 www.iesna.org

NCQLP Announces 2006 Exam Results
Robert Cilic, LC (OSRAM SYLVANIA), president, NCQLP, LCs, while seven percent belong to the IALD; 8.5 percent are PEs.
announced that 268 lighting practitioners sat for the 2006 This year, 13 students in lighting took the examination as
examination. With a pass rate of 80 percent, the roster of lighting
certified individuals has been increased by 212 (including accredited college offering a minimum of 12 credit hours in
participants in the NCQLP Intern Program. Students from an
Intern LCs). That brings the total number of LCs to 1,656. lighting or lighting-related courses within one year of graduation
can apply to take the LC examination as an intern student.
Of those who successfully completed the 2006 examination,
18.41 percent identify themselves as electrical engineers and 26.4 Three students from the University of Nebraska, nine students
percent as lighting designers/consultants. Approximately 27 percent at Penn State and one student attending the Lighting Research
list experience levels at six to 10 years, with another 39.3 percent Center at Rensselaer Polytechnic Institute sat for the LC examination;
11 of those have now earned their designation as Intern
indicating 11 to 20 years of experience. An average of 57.2 percent
of the new LCs hold bachelor degrees, while 11.4 percent have LCs. The following is a list of those who earned the LC (excluding
Intern LCs). Boldfaced names indicate IESNA advanced degrees. IESNA members account for 49 percent of new
membership.
U P D AT E S
John P. Abberton
Allison L. Adams
Gregory J. Aery
David L. Affleck
Donna R. Alexander
Jamie L. Altenbach
Michael A. Anderson
Mark D. Anderson
Key R. Anderson
Mark F. Anton
Gary M. Arthur
Douglas B. Bagrowski
Mircia Barbes
Stephen C. Barker
Edward P. Bartholomew
Christopher D. Berumen
Amos L. Black, III
Curt H. Blaszczyk
Joseph A. Borzyn
Kara M. Bradfield
Claus B. Brix Pedersen
Blaine H. Brockman
John M. Brown
Gary Brown
Lance H. Burghardt
Thomas Andy Burns
Eve L. Burud
James M. Callahan
James D. Campbell
John Champelli
Sean E. Clare
Jeffrey B. Clark
Jeffrey A. Clouse
Richard W. Coburn
Melissa A. Conchilla
Heather L. Condon
Kevin A. Condrack
Scott M. Crumley
Catherine M. Culican
Michael A. Curry
Paul Cutler
Nino F. De La Rosa
Stephanie A. Derauf
Maninder K. Dhaliwal
Terry E. Dodge
Sarah J. Donald
Janelle B. Drouet
Timothy D. Duffy
Jason D. Fazzari
Ronald J. Feigl
Mark D. Fisher
Gary E. Fitzgibbon
Alicia M. Flores
Kevin J. Flower
Chad B. Forrest
Joe F. Galeazza
Jennifer C. Gassert
Roderick Getty
John P. Gibbons
David A. Gilmore
Laura A. Glaser
Russell T. Goettel
Kenneth J. Gooch
Gary A. Gorans
Mark T. Greenawalt
David Grimm
Steven K. Grimshaw
Andrew M. Gross
Donald M. Guize
Thomas C. Haberstock
Robert S. Halper
John B. Harvey
Timothy J. Hayes
Rodney A. Heller
Melissa J. Hertel
James Highgate
Dirk L. Hinterleiter
Paul D. Hixson
Timothy G. Hobbs
David K. Howe
George Huang
Michaele M. Humphrey
Esther A. Isosaki
Robin E. Johnson
Arthur L. Johnson
Anthony M. Johnson
Jeremy R. Johnston
Jerry L. Kalb
Michael J. Kalb
Brandi A. Kay
Michael J. Klubertanz
Benjamin D. Koyle
Timothy P. Larson
Victoria A. Lauck
Karen Lee
Mike Lehman
T. John Locke
John (Jack) S. Looper
Daniel O. Ludwig
Nicholas Manesis
Shannon J. Markey
Geoffrey S. Marlow
Ryan A. Marsh
Jason A. Marshall
Robert D. Martin
Brian A. Matthews
James W. McCarry
William A. McDonald
Kevin G. McGahey
David E. Meeker
April L. Mendez
Jeffrey M. Mendrala
Michael Mershon
Joseph P. Michalak
James L. Miller
James S. Milligan
James H. Moehring
Mark D. Mueller
Monica A. Muntean
Steven A. Myers
H. David Myers
Ronald E. Nall
Jeffrey M. Nathan
Peter R. Ness
Bertrum Oberhansley
Joe O’Brien
Susan J. Olson
Gregory A. Ortt
Timothy F. Osborn
John W. Palmer
Gayle A. Partridge
Normand Payette
Rick L. Pearson
Kyle G. Pearson
Mary A. Pendergraft
Angela Perrone
Jenny T. Pettigrew
Jason Piacentino
Samuel Poon
Visswapriya Prabakar
Kathy A. Presciano
Eric S. Price
Nick Puopolo
Robert R. Pustis
Amy C. Puttman
Kristin M. Raduenz
Daniel W. Roberts
Roberta A. Rockett
Scott M. Rosenfeld
Kenneth E. Roth
Sean J. Roy
Eric J. Schlechtweg
Alexis Schlemer
Jack K. Schneider
Mark D. Seaburg
Renee P. Sekanovich
Timothy W. Sharon
Richard E. Simon
Roger J. Smith
Tammy D. Smith
Martin A. Smithson
Deborah Sperry
Melissa A. Stickford
Frederich J. Stohl
George T. Stringer
Christopher M. Sullivan
Robert B. Swayne
Zoe D. Taylor
Richard R. Taylor
Bryan A. Taylor
Gregory Terry
Christine L. Thomas
Michael R. Thornhill
Glenn P. Tilley
Christopher B. Tilton
Terry L. Tippets
Nathan D. Tippets
Steven L. Tonker
Michael A. Tortora
William A. Trapper
Pedro L. Trevin
Jeffrey R. Trueblood
Daren J. Vandeberg
Kevin T. Vaughn
Andrew R. Venzke
Michael T. Verhulst
Daniel P. Voye
Randel C. Walthers
Phillip W. Ward
August L. Wasserscheid
Paul F. Waters
Steven D. Weatherbie
Jill R. Weaver
Allan P. Weaver
Douglass R. Werner
Gina R. Wibbeler
Christopher J. Wilkes
Bradley P. Williams
Mark W. Wollenhaupt
Frank H. Young
Paula D. Ziegenbein
LD+A June 2007 17

U P D AT E S
Lighting Design
Pioneer, Jules Horton,
Dies at 87
Jules Horton, an innovator in the architectural
lighting field and founder of Jules G. Horton Lighting
Design (now Horton Lees Brogden Lighting Design,
Inc.), died in his home on February 23.
Mr. Horton was responsible for a number of largescale
ground-breaking projects including Dallas/Fort
Worth International Airport, Jeddah International Airport, University of Petroleum
and Minerals in Saudi Arabia and Tour de Credit Lyonais in Lyon, France. He was
an IESNA Fellow Emeritus and was honored by the International Association of
Lighting Designers (IALD) in 1998.
A native of Poland, Mr. Horton overcame a lifetime of challenges before
attaining success, including surviving a labor camp in Arkhangelsk Islands,
Russia. In addition to his contributions to the field of lighting design, Mr.
Horton maintained a lifelong passion for travel, art and literature, and was
fluent in English, Polish, German, Russian, French and Italian.
Mr. Horton will be honored posthumously at both the IALD Awards Dinner
in May 2007 and the IESNY Lumen Awards in June 2007.
Turn The Dial,
Turn Up The
Lights
You can change the music and
temperature in your car, so why
not the lighting That idea is the
impetus behind a licensing agreement
announced by Ford Global
Technologies, LLC (a subsidiary of Ford
Motor Co.), and Color Kinetics. The
agreement allows for the “dynamic
personalization” of automotive interiors
and exteriors through intelligent
LED lighting. Ford will have
access to Color Kinetics’ complete
patent portfolio to incorporate
color-controllable lighting in any of
its branded or affiliate vehicles.
“We believe that the ability to
personalize spaces, whether homes,
workstations or even cars, has
widespread market appeal, and the
opportunity to put this advanced
control in vehicle owners’ hands is
very exciting,” said Bill Sims, president
and CEO, Color Kinetics.
For Back Issues
Call Leslie Prestia
212-248-5000 ext 111
18 www.iesna.org

e n e r g y
By Willard L. Warren a d v i s o r
“You can’t manage what you don’t
measure.”
—Anonymous
The New York State Energy
Research and Development
Authority (NYSERDA) commissioned
an energy study
of the lighting in classrooms of
seven schools after they had been
retrofitted with the California-based
Collaborative for High Performance
Schools (CHPS) lighting design. The
objective was to determine how
much energy could be saved when
the lighting system was integrated
with current teaching practice. The
CHPS design consists of four lighting
modes:
• General lighting by two continuous
rows of pendant indirect/
direct units running parallel to the
windows,
• Front board lighting,
• A switch to reduce illuminance
Figure 1
during A/V presentations for notetaking,
and
• A “Quiet Time” switch to disconnect
the occupancy sensor for an hour at
a time when tests are given, etc.
All four modes were controlled
at a Teacher Control Center
(TCC) behind the teacher’s desk
and enabled by a plug-and-play
Integrated Classroom Lighting
System (ICLS) of controls.
In the February 2007 “Energy
Advisor” column we included a
NYSERDA time chart of the electricity
used on one day in a classroom in
Baldwinsville, NY, with CHPS lighting.
The chart displayed when each
of the four lighting modes was being
used by the teacher.
Figure 1 is a summary of the electricity
used in that same classroom
for a period of four months from
September to December 2006. The
90.1-2001 Lighting Power Density
(LPD) allowance for classrooms is
1.4 watts per sq ft. The CHPS design
required only 0.88 watts per sq ft,
max, and the ICLS controls brought
the electric usage down to an average
of 0.67 watts per sq ft—a total reduction
from 90.1-2001 of 52 percent.
My February 2007 column also had
the electricity time plot in a NYC public
school over a three-day period in
March 2003. Here, the demand for
power peaked during lunchtime, suggesting
that while the children were in
the cafeteria, gym, auditorium or outside,
the classroom lighting was left
on. Electricity use after 4:00 p.m. did
not drop a great deal until late that evening
when the classroom lighting was
extinguished by the cleaning crew.
GO FIGURE
Many states, municipalities and
corporations have adopted “green”
building codes. The NYC School
Construction Authority has just
announced a new “Green Schools
Guide” modeled after the LEED recommendations,
but modified for
urban multistory school buildings and
requiring the use of the CHPS lighting
system and sustainable design.
What we need for auditing the
electricity use in buildings is the
same kind of diagnostics that
NYSERDA used to show what electrical
equipment is on or off during
every minute of the day, so we can
find ways to conserve energy and
reduce demand charges.
“Winning strategies need winning
mechanisms”
—Mark Jewel
20 www.iesna.org

E N E R GY A D V I S O R
Buildings consume 48 percent of
the electricity in the U.S., followed
by transportation at 27 percent and
industry at 25 percent. The “Energy
Star” program of the U.S. DOE
reduced energy use in 2005 by 4
percent, saving an estimated $12
billion and reducing greenhouse gas
emissions by an amount equal to
taking 23 million cars off the road.
Lighting energy conservation measures
generally perform better than
expected and pay for themselves.
In the process industry, chemical
engineers know, to the penny, how
much their final product (throughput)
costs, and they use automatic
demand response (ADR) controls
as part of their building automation
system for “load shedding,” which
is necessary to reduce demand
charges, or to shed load when asked
to by their local utility.
In most municipalities, school
buildings are the largest component
of electric cost. I’ve studied the energy
usage in six public schools in NYC
and discovered that when schools
are used in the summer, when the
demand charge for electricity is two
to three times the winter rate, the
additional use of air conditioning
drives the electrical cost for those
four months making it equal to the
total cost for the other eight months.
The trend toward a longer school
year and summer school means
we’ve got to use the CHPS design
and ADR to keep costs down.
Sub-committee recently met to
prepare for the national ASHRAE
90.1 meeting in July 2007 where
upcoming versions of the standard
will be enacted. The sub-committee
chair, Eric Richman, of the Pacific
Northwest National Laboratory in
Richland, WA, was kind enough to
CONTROL PAYS OFF
The ASHRAE/IESNA 90.1 Lighting
LD+A June 2007 21

E N E R GY A D V I S O R
send me a brief summary of the
three topics that were discussed.
Eric wrote: “Use-Based Alternative.
The Lighting Sub-committee is also
aware of the fact that a majority of
energy savings is harvested through
effective and appropriate controls
and not necessarily through LPD
limits. The sub-committee is exploring
the possibility of an alternative
compliance path that may incorporate
limited prescriptive requirements
in support of energy use
requirements that can allow more
LPD flexibility, but impose tight
time-based energy use limits.”
This will certainly be welcomed
by lighting designers who use controls
and have clients with businesses
that do not operate 24/7.
The other two issues discussed by
the subcommittee were the adoption
of a requirement that all buildings,
regardless of size, use occupancy
sensor type controls in more
spaces; and that the requirement
for exterior lighting not be uniform
across the country as some zones
need less exterior illuminance and
lower LPDs than others.
The goal of receiving “credit for
controls,” like California’s Title 24
and New York’s Energy Code may
be close at hand.
“There are known knowns, known
unknowns, and unknown unknowns”
—Donald Rumsfeld
Willard L. Warren, PE, LC,
Fellow IESNA, is the principal
of Willard L. Warren
Associates, a consulting
firm serving industry, government
and utility clients in lighting and
energy conservation.
22 www.iesna.org

E D U CAT I O N
Lifelong Learning for
Lighting By Craig A. Bernecker
“Lifelong learning” has been a
major emphasis of many colleges
and universities over the past few
years. The notion that learning
beyond an undergraduate or even a
graduate education—indeed for our
lifetime—is a necessity has become
an essential part of the mission of
institutions of higher education.
To a large degree, lifelong learning
means distance learning. For many
academic institutions, and others,
distance learning is the only means
to realistically achieve lifelong learning.
They recognize that traditional
modes of education are less likely
to be effective in educating adult
students with job and family responsibilities
that fill most of their waking
hours and tie them to specific geographic
locations, often far from an
appropriate academic institution.
The lighting industry serves as
a microcosm of sorts for the conditions
experienced by the general
public for lifelong learning. Not only
do most of us have ties to family and
jobs that limit our ability to engage in
traditional modes of education, but
the traditional modes of education
are few and far between. There are
not many local school districts, communities
or local colleges offering
night classes in lighting. Moreover,
there are only a handful of academic
programs in the U.S., or throughout
the world for that matter, offering
lighting education. Thus, distance
learning is an incredibly attractive
means of getting lighting education
out to a largely geographically dispersed
audience.
NO BOUNDS
What is distance learning Its
roots lie in what has traditionally
been called correspondence study,
The most striking and reinforcing
thing to me was the comment by a
student that even seeing a somewhat
low-resolution image of me during the
web seminars made him feel truly
connected and enhanced his learning
where one could enroll in a college
or university course that was
designed to be mostly self-study
using a study guide and through a
series of lessons that were mailed
back and forth between a student
and instructor. Self discipline was
(and is) an essential ingredient of
correspondence study.
Distance learning is essentially
correspondence study where
the lessons have been enhanced
through the use of technology.
Over the years this was attempted
through several means, such as
broadcast television, but the costs
were prohibitive. With the advent
of the Internet and improvements
in the technologies that support it,
this enhancement is much more
viable. Enhancements can range
from an instructor simply putting
the same lessons on a web site or
even e-mailing them to students, to
the development of sophisticated
content with animations, videos
and other enhancements.
Often, there is a balancing act
between asynchronous and synchronous
learning—the former
where learning takes place completely
independent of time and
place, and the latter where learners
and an instructor are linked at the
same time through some form of
technology. The balancing act is due
to the convenience of asynchronous
learning, the educational equivalent
of E-Trade’s investing at midnight in
your underwear, and the interactivity
of synchronous learning, where
you receive the benefit of hearing,
and even sometimes seeing, your
instructor and classmates.
Videoconferencing. One of the
means of synchronous distance
learning that has been used successfully
is interactive videoconferencing.
Interactive videoconferencing
allows for relatively inexpensive
broadcast of video and sound over
dedicated telephone lines, with
cameras and monitors set up at
separate sites that can be located
anywhere around the world.
Through these systems, students
24 www.iesna.org

E D U CAT I O N
at a remote site (or sites) cannot
only see and hear the instructor, but
also ask questions in real time for
complete interactivity. Computer
images can be broadcast, as well
as images of hard copy documents
and even devices, such as lamps,
with a document camera that can
zoom in on the smallest detail.
The major limitation of this kind
of distance learning is the need for
both the originating and remote
sites to be outfitted with the appropriate
equipment. Although the
transmission of a class may be
relatively inexpensive, the equipment
to do so is not, although it has
become less expensive over time.
The other limitation, of course, is
the need for students to meet at a
designated time and in a common
place. The latter means that despite
being distant, students can only
meet at certain locations.
Web Seminars. An extension
of interactive videoconferencing
is web conferencing, overcoming
some of these limitations, again with
improvements in technology. Web
conferencing is essentially interactive
videoconferencing but conducted
directly over the Internet—no
dedicated phone lines, no expensive
equipment. Several companies have
arisen that support web conferencing
(WebEx and Centra are two that
I have used, but there are more
than 20 companies offering this type
of service), making it quite feasible
to conduct distance learning with
equipment as minimal as a notebook
computer and telephone.
These systems enable true interactivity
in that students can talk to
students, as well as hear and interact
with the instructor. Video is also
often possible with a simple desktop
web camera. And most systems
allow for recording the live seminars
to enable viewing at a later time,
either for those who missed “class”
or want to review what was covered.
The IESNA’s webcasts are a form of
web conferencing, although, as the
name implies, more akin to a broadcast
format than a truly interactive
format.
Learning Management Systems.
Recognizing that students in many
LD+A May 2007 25

E D U CAT I O N
learning environments often have
questions between “classes,” learning
management systems have also
been developed that create a dedicated
web environment where students
can go to ask questions, discuss
issues with other students and
the instructor, access resources and
assignments, conduct self-assessments,
and often provide many other
features, all asynchronously, or as
many say, “independent of time or
place.” Some of the commercially
available programs are Blackboard
and WebCT, used by many educational
institutions to support both
distance and resident learning.
This is a great resource, if used
properly, that is akin to being able
to visit the instructor’s office at any
time of day, or similarly consult
with other students in a class. It
also provides a centralized, dedicated
source or storehouse of information
and resources for a course that
students can access easily.
MULTIPLE MODES EFFECTIVE
Some would question the efficacy
of distance learning. In lieu
of the opportunity to meet face-toface,
it certainly provides a viable
opportunity. Most research suggests
that in any learning situation,
multiple modes are most effective.
Thus, combinations of face-to-face
instruction, self-paced learning and
the use of multi-media would work
better than any one of these alone.
What does this mean for lighting
education Quite simply, it means
allowing for multiple means of
learning that best meet the needs
of the audience. In some cases,
face-to-face instruction will be best;
in other cases, the use of appropriate
technologies or a combination
may prevail.
I recently had the opportunity to
implement distance learning incorporating
both web conferencing and
a customized learning management
system, and find that this combination
is a very effective way to
conduct training and education to
a widely geographically disbursed
group. The one limiting feature is
simply finding a viable time for the
live web seminars when all can con-
26 www.iesna.org

veniently participate. I’ve chosen the
noon time slot (11:30-1:00) on the
East Coast, hoping to encompass
reasonable hours across the country
through the West Coast (an 8:30 a.m.
start), but neglected to consider the
start time for someone from Hawaii
(5:30 a.m.). The most striking and
reinforcing thing to me was the comment
by a student that even seeing a
somewhat low-resolution (Webcam)
image of me during the web seminars
made him feel truly connected
and enhanced his learning.
I believe this kind of interactivity,
even at a basic level, is key to
distance learning. Self-motivation
is fine, but it helps tremendously
to have someone direct your study.
Even the old correspondence study
provided some evidence of this
fact. With today’s technologies, this
is ever more viable. But even so, for
true interactivity, it comes down to
the need for an instructor willing
and able to regularly communicate
with students/participants.
The introduction of the IESNA’s
“webcasts” within the past two
years has brought a new dimension
to learning lighting. However,
this is only one of many techniques
that can enhance opportunities for
education in an industry spread over
great geographical distances. Look
for a future that will provide many
more such opportunities to enhance
your “lifelong learning in lighting.”
Craig A. Bernecker, Ph.D.,
Fellow IESNA, LC, is founder
and director of The Lighting
Education Institute, Exton,
PA, and past president of the IESNA
(2004-2005).
r e s e a r c h
By Kevin Houser
M A T T E R S
Un i v e r s i t y - b a s e d
research is not just
focused on the discovery
of new knowledge,
but on the cultivation of
the next generation of researchers
and educators. Teaching and
research are both learning activities.
At the University of Nebraska-
Lincoln we have three Architectural
Engineering students performing
lighting research as the basis for
their Ph.D. degrees. This article is
an introduction to their work.
Sensor Networks for Improved
Building Control. I am sure that you
have been in a room when the lights
suddenly go off without warning,
prompting an irritating hand wave
to trigger the occupancy sensor.
Occupancy sensors have a built-in
time delay to counteract this problem,
but this delay is an inelegant
solution. A downside of the time
delay is that the lighting is left on
even after a space is unoccupied.
The time delay could be reduced,
or even eliminated, if there was a
better match between the area controlled
by the sensors and the area
that is actually occupied. Imagine
if when you left a private office the
lights turned off immediately, and
when you entered, they turned on
and stayed on, even if you were just
quietly typing at a keyboard.
In research sponsored by the U.S.
Department of Energy, Xin Guo,
under the supervision of Prof. Dale
Tiller, is studying the potential to use
sensor networks to provide more
accurate and reliable estimation of
building occupancy by combining
the measurements from multiple
sensors using data fusion technologies.
Preliminary results show that
a network of inexpensive passive
infrared (PIR) sensors linked together
by an intelligent algorithm that
incorporates knowledge about the
occupancy pattern using Bayesian
belief or neural network methods is
more accurate, reliable and robust
at sensing occupancy than the more
common single-sensor methods.
Though it may
at first seem
counterintuitive,
using a network
of sensors for
each control zone
has the potential
to be less costly
than using
one sensor per
control zone
Though it may at first seem counterintuitive,
using a network of sensors
for each control zone has the
potential to be less costly than using
one sensor per control zone. This is
because several inexpensive and
less functional PIR devices are generally
cheaper than one more complex
multifunction device. There are
even greater cost savings associated
with the reduction in energy use.
A much shorter time delay can be
applied to the switching of the lighting
because the sensor network has
LD+A May 2007 27

R E S E A R C H M AT T E R S
a better match between the occupied
and control zones. Xin has learned
that in typical faculty offices at the
University of Nebraska-Lincoln, the
operating time can be reduced by an
extra 20 percent without sacrificing
user satisfaction, in comparison to a
more conventional practice of using
a single sensor with a 20-30 minute
time delay.
Improved-Color-Matching -Functions.
Have you ever experienced
two lamps with the same CCT that
are very obviously different in
appearance Color matching functions
(CMF) can be used to predict
such phenomena. Although CMFs
are not often used directly by lighting
practitioners, they are heavily
relied upon because they are part
of the mathematical procedures
used to calculate virtually all measures
of color, including CRI, CCT
and color tolerances for families
of lamps. It is generally accepted
that CMFs are limited in their utility
and may be fundamentally flawed,
but we do not yet understand the
underlying cause of their failures.
In a research project sponsored
by the National Science Foundation,
Brent Protzman, under the supervision
of Prof. Kevin Houser, is
studying the underlying faults in
CMFs. The research includes testing
the validity of transformation
of primaries and testing the use of
CMFs as spectral weighting functions.
Brent’s research dovetails
with the efforts of the Commission
Internationale de l’Eclairage (CIE)
TC1-56 “Improved Color Matching
Functions,” which is seeking to
resolve some of the known problems
with CMFs.
Color matching failures are most
pronounced when the spectra of the
light sources are highly structured,
as is the case with many LEDs.
Resolving the problems with CMFs
is one piece of the puzzle that will
allow for the more precise specification
of LEDs that match each other.
Direct Glare from Non-Uniform
Sources of Luminance. Casual
building users are often more
aware of “bad” lighting than they
28 www.iesna.org

R E S E A R C H M AT T E R S
are of “good” lighting, and for the
casual building user, “bad” lighting
usually means discomfort glare.
Research has identified the main
factors that contribute to discomfort
glare as source luminance,
source size, background luminance,
and position of the source within
the field of view. The CIE has developed
a Unified Glare Rating (UGR)
that purports to combine these factors
to predict glare under virtually
all seeing conditions. But many of
the assumptions that go into the
computation of UGR are based on
consensus rather than science. As a
result, the validity of UGR has been
questioned and it has not been
accepted in the U.S.
In research sponsored by Alvine
and Associates, as part of the
Industry Experienced Graduate
Student Program, Michelle Eble-
Hankins, under the supervision of
Prof. Clarence Waters, is working to
develop a more rational basis for a
discomfort glare metric. She is specifically
looking at direct glare from
non-uniform sources of luminance,
such as the surface of a parabolic
reflector. The research involves
studying how people perceive glare
from sine wave gratings of differing
spatial frequencies and modulations
at different positions within the field
of view. Results from Michelle’s work
will help to confirm or deny the basis
for the UGR model, and will lead to a
deeper understanding of the features
of the luminous environment that
cause visual discomfort.
JOURNEY OF DISCOVERY
Research-based education creates
the context and opportunities
to acquire new ways of understanding
and acting. Learning is not just
about collecting answers to questions,
but about attaining the skills
to find answers to that which is
unknown. While the new knowledge
uncovered by research is undeniably
important, within an educational
context, the process of discovery
is often as important as the experimental
results. Research carried out
by Ph.D. students contributes to the
lighting industry knowledge base,
while at the same time developing
human resources and intellectual
capital. While the students discussed
here will soon be former students,
they will continue to contribute to
our knowledge of light and the visual
environment in the years ahead.
Kevin Houser, Ph.D., P.E.,
LC, LEED AP, is an associate
professor and founding
faculty member of
Architectural Engineering program at
the University of Nebraska-Lincoln.
He teaches undergraduate courses
on the fundamentals of illuminating
engineering and lighting design, and
graduate courses on daylighting, light
sources and color science. His collaborative
research with Ph.D. students
has been recognized with the Taylor
Technical Talent Award from IESNA
and the Leon Gaster Award from
the Chartered Institution of Building
Services Engineers (CIBSE).
30 www.iesna.org

Company Logo Inspires Lobby Lighting
When advertising and marketing agency Carat moved its headquarters to the John Hancock Tower in
Boston’s Back Bay, the challenge was designing an interior space that would marry the iconic image of a
high-profile building with the energetic dynamic of this young, creative company. Designers turned to Carat’s
unique website logo—a fusion of swirling and changing colors—for inspiration.
The firm Margulies and Associates was charged with designing the new 25,000-sq ft office suite, and faced
the task of coming up with a lighting
scheme to mirror the ever-changing,
colorful logo. According to project manager
Jennifer Latto (an associate of
Margulies and Associates), finding an
architectural product that could replicate
the same sense of movement as Carat’s
logo was challenging. “Programmable
LED technology offered the solution to
provide that evolving component in the
lighting,” says Latto.
By using Color Kinetics programmable
LEDs in the elevator lobby, visitors
and occupants are given an immediate
first impression. The lobby ceiling
has custom-suspended bronze painted
metal panels with perforations sized
to fit one LED nodule in each opening.
Just over 300 nodes cover the lobby
ceiling and continue into the reception
area. Similar to a strand of holiday
lights, the iColor Flex SL strand of LEDs
are programmed to change colors and
patterns to mirror Carat’s logo, and are reflected in the mirrored glass walls lining the lobby. These glass
wall panels harmonize with the exterior transparency the Hancock Tower is known for, while highlighting the
evolving ceiling conditions inside. The constantly changing lighting scheme continues with white lights along
the side of the lobby that fade in and out and are timed to twinkle randomly. Purple, blue and red lights follow
with the same patterns.
The colors and patterns of the I-flex lights can be programmed in numerous combinations. Carat chose a
multi-colored sequence for “everyday” use, but also had fun with holiday scenes. With the press of a button,
the company can commemorate the Fourth of July, St. Patrick’s Day and Christmas with different colors and
patterns of light. “This installation occurred during the holiday season. While we were programming, the elevator
would stop on the floor and the occupants would clap, thinking it was a seasonal display,” said Latto.
Photos: Warren Patterson
TOOLS + TECHNIQUES
Rebecca Falzano
The Project: Carat Corporate Headquarters, Boston, MA
The Challenge: Create a lighting solution to represent the company’s dynamic logo
The Solution: Programmable LEDs
LD+A June 2007 33

TOOLS + TECHNIQUES
London Church Lighting Shrouded In Mystery
The site of the historic St. Bride’s Church on London’s famous Fleet
Street has been a place of worship for nearly 2,000 years. Today, it also
doubles as a venue for church concerts and carol singing. Designed
in 1672 by Sir Christopher Wren, St. Bride’s has long had a link with
British journalists and newspaper owners who paid for it to be rebuilt
after it was gutted by bombs dropped by the Luftwaffe in 1940.
The church is Grade I-listed, which in the UK is an official designation
of special architectural, historical or cultural significance. As a
result, special care was required in the replacement of aged lighting
to ensure that wires and fixtures were not visible. When Bruce
Kirk, lighting consultant with Light Perceptions, was charged with
upgrading the 1980s’ installation with more modern fixtures, he
chose Source Four PAR luminaires (from ETC) with long-life 575-W
lamps because of the flexibility of the lens options and the overall
quality of the luminaires, which Kirk says leads to long life and
extended maintenance intervals.
Key to this project was upgrading the lighting without affecting
the fabric of the building. “The main challenge was to
increase the light level from less than 30 to about 100 lux, using
only reflected light from the same number of fixtures (50) as
were previously installed. This was compounded by the fact that
they could only be installed within the tops of the oak paneling
around the nave of the church,” said Kirk.
The result was a lighting scheme consisting of a series of
uplights in the top of the panelling behind the choir stalls, behind the side aisle
altars and at the west end of the church. The fixtures are not visible to the congregation,
affording a mysterious background illumination. Additional spotlights,
fitted on top of the panelling, highlight the lectern, altar and reredos. A new
control system allows for 16 presets that are all controllable from three positions
around the church.
Photos: Bruce Kirk, Light Perceptions
Rebecca Falzano
The Project: St. Bride’s Church, London, UK
The Challenge: Replace aged lighting with a discreet indirect lighting source suitable
for this historic place of worship
The Solution: PAR fixtures with long-life lamps
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P R O J E C T
P R O J E C T
Crocs
A c r o s s
America
Dozens of new stores in the
U.S. from French sportswear
company Lacoste use light to
create visual impact
By Paul Tarricone
The signature green crocodile logo, a badge of
honor for the preppy set for generations, has been
methodically making its way across the U.S.,
as the French apparel company Lacoste rolls out new
stores in malls, outlet centers, urban locales and “shopin-shop”
locations within department stores.
In cities ranging from New York to Dallas to Orlando,
the program encompasses approximately 50 outlets in
the mall and urban venues, alone. The typical store
measures about 2,000 sq ft; most are new.
36 www.iesna.org
Photos: Courtesy of Lacoste
The goal was to create a consistent store design and City-based lighting designer David Apfel, there was no
eye-catching merchandise display across these multiple
need to sell the client on making the higher first-cost
locations. LED fixtures (iColor Cove from Color investment in LEDs. The design used in the U.S. was
Kinetics) were specified to accent the wall above the actually imported from Lacoste in Paris, although Apfel
merchandise with rich colored light. For New York
was given “some latitude to tweak A rectilinear the design.” lighting pattern in
the ceiling includes 71-W MR16
accent lights and 32-W square
CFL downlights. Colored light is
LD+A June 2007 created by concealed LEDs. 37

P R O J E C T
P R O J E C T
Individual 12-in. LED fixtures were mounted end-to-end
to create seamless runs of color.
CODES APLENTY
With stores all across the U.S., the preferred design
bumped up against the limits of varying state energy
codes. “Our strategy is to begin with 71-W MR16 accent
light and step down to 50-W or 37-W until we comply
with the local codes,” Apfel explains. “We are currently
reviewing the performance of 20-W metal halide to
prepare for the most restrictive codes and future reductions
in existing codes.”
Finally, the Lacoste program has not entailed the
stacked store openings (multiple stores opening for
The dropped ceiling conceals an LED system and
a ring of MR16 lights that accent merchandise in
the casework. The casework holds T5 fluorescent
lamps along the top and sides.
the Christmas season, for example) so common in retail
projects. “We have been rolling out Lacoste stores
since 2002 at a rate of approximately one per month.”
Apfel says. “The original store design has morphed into
modified versions for outlet centers and ‘shop-in-shop’
The goal was to create a consistent store design and
most of our stores would be located in suburban shop-
Lightolier) used to accent the merchandise in the
locations. There is an ongoing process of reevaluation,
eye-catching merchandise display across these mul-
ping centers with intense visual competition on either
store’s perimeter casework. Within these units are T5
and we try to improve our design from a visual, ener-
tiple locations. LED fixtures (iColor Cove from Color
side, we needed more visual impact.”
fluorescent lamps with remote ballasts (from Bartco)
gy and maintenance point of view as new product and
Kinetics) were specified to accent the wall above the
Working with the store designer James D’Auria As-
that are mounted across the top and on both sides of
technologies become available.”
merchandise with rich colored light. For New York
sociates, Apfel developed a rectilinear lighting pattern
the casework.
The croc, it seems, will roll on.
City-based lighting designer David Apfel, there was no
need to sell the client on making the higher first-cost
investment in LEDs. The design used in the U.S. was
actually imported from Lacoste in Paris, although Apfel
was given “some latitude to tweak the design.”
While the Paris version included the curvilinear
ceiling and the color-changing light fixtures later used
in the States, “we felt that it had been created for a freestanding
store in an urban location,” says Apfel. “Since
consisting of multi-lamp 71-W MR16 adjustable accent
lights (from RSA) and 32-W square aperture compact
fluorescent downlights (from Kurt Versen) in the 10-fthigh
curvilinear ceiling. These provide accent lighting
for built-in merchandise display units, general lighting
for circulation and emergency lighting where required.
The curvilinear, dropped ceiling is also used to conceal
an 11-ft ceiling that contains the LED fixtures and
monopoint-mounted 71-W MR16 accent lights (from
Each Lacoste boutique uses an average of approximately
100 linear ft of the LED fixture; individual 12-
in. fixtures were mounted end-to-end to create seamless
runs of color. Color changing is controlled by a
wall-mounted Multi Synchronizer with seven preprogrammed
shows and a speed control. “It is a simple,
effective and maintenance-free system that is easy for
store employees to use,” Apfel adds.
About the Designer: David Apfel, IALD, LC, Member IESNA
(1994), is the principal of David Apfel Lighting Design in New York
City. Mr. Apfel holds an Associate Degree in Fine Arts/Interior
Design from the Fashion Institute of Technology and has taught
lighting design at the Parsons School of Design, Texas Christian
University and the Fashion Institute of Technology. He is a frequent lecturer on the
subject of lighting and has spoken at Lighting World, SPECS, The International Retail
Design Conference, The Store Fixture Show, Light Show West and LIGHTFAIR. He has
received numerous GE Edison, IES of Australia and Philips Innovation awards throughout
his career.
38 www.iesna.org
LD+A June 2007 39

P R O J E C T
P R O J E C T
Photos: Danny Barnycz
DUBAI
‘Spectacle,’ ‘grandeur’ and
‘magnitude’ were the design
requirements for entertainment
lighting at the mammoth
Mall of the Emirates in Dubai
DAZ ZLES
Imagine walking into the middle of a movie and quickly
trying to catch up to the plot. That was essentially the
challenge faced by JK Design Group, Van Nuys, CA,
when it was approached by the Barnycz Group (a branding,
content and technology consultant based in Baltimore) to
design and specify a permanent specialty entertainment
lighting design package for the Mall of the Emirates—a
project that was already designed and under construction
when JK Design Group came on board.
The Mall of the Emirates is the world’s first “shopping resort”
and combines an eclectic mix of elite leisure activities
within 6.5 million sq ft of space all under one roof. The mall
unites the allure of international luxury designer boutiques
with an 80-m indoor ski arena, an opulent hotel and high-tech
entertainment facilities. It is a lifestyle destination created to
provide the ultimate retail/entertainment experience.
The largest shopping center (at the time of construction)
outside of North America, the mall is located in the evergrowing,
ever-changing Dubai, one of seven sheikdoms
that constitute the United Arab Emirates. By 2010 Dubai
hopes to draw 15 million visitors a year—more than triple
the annual number of foreign visitors to New York City.
A key objective of the Barnycz Group was to design and
implement turnkey systems for mall-wide audio/video
and specialty systems for entertainment lighting, audio
Two stages, at opposite sides of the mall, are lighted by permanent fixtures beneath the pedestrian bridges. This eliminates the need for labor
and equipment rental fees each time a performance is staged.
40 www.iesna.org
LD+A June 2007 41

P R O J E C T
and staging in the Galleria Court. A major leria and two pedestrian bridges spanning the
challenge was to smoothly integrate the electronic
amenities with the existing architec-
space. The underside of the bridges turned out
space, with many columns and other open wall
tural design. The architect was adamant that to be the perfect location for the front lighting
the specialty equipment needed to be masked fixtures. The existing design for the underside
and concealed from view, and this was especially
challenging for the Galleria entertain-
with base building downlights and decorative
of the bridges was a detailed drywall surface
ment lighting equipment.
lighting fixtures. However, the bridges were not
While the flexibility of a theatrical lighting able to support 2,800 pounds of automated lighting
equipment. Even as construction of the mall
package was required, it had to be permanently
installed to live within an architectural environment.
With a background in both theat-
underside of the bridges had to be redesigned,
was racing ahead to meet the opening date, the
rical and architectural lighting, Jay Winters of opened and reinforced to accommodate the additional
weight. In addition, a cantilevered con-
JK Design Group joined the team to complete
the lighting design package and provide programming
for the completed lighting system. faces the main stage.
trol booth was built on the side of the bridge that
The next task was coordinating the location
BENEATH THE BRIDGES
of small floor vaults within the intricate floor
The first step was to find lighting positions that pattern. The vaults were needed to provide interconnection
for the audio and lighting control
would work for lighting the two stage locations
at the north and south ends of the Galleria. The signal wiring, as well as outlets for stage power.
design directive mandated concealed fixtures, The next issue to resolve was the location of
and the lighting positions had to be tied to the the back lights. The team ended up creating
architecture itself. Consequently, free-hanging large rectangular niches in the wall above the
fixtures on trusses would not be acceptable.
back area of the two stages to house the fixtures
There are three levels of retail in the Gal-
used for back lighting each. Settling on these lo-
Stages include internal LED lighting with
overhead automated fixtures containing
various patterns, including a custom
pattern of the project logo used for both
A control booth for lighting and audio equipment was cantilevered from the bridge facing the main stage. shows and ambient periods.
The underside of the mall’s pedestrian bridges were redesigned, then opened and reinforced in order to hold fixtures. The entertainment lighting
system had to be concealed, so the fixtures were painted to match the surrounding mounting surface.
cations was difficult due to existing mechanical system equipment, it understood the needs of this type of project.
ducting and other infrastructure in these areas.
Additionally, its worldwide distribution network allowed
The next step was determining how the fixtures would the design team to specify the gear through the U.S. division
and procure it through Martin Middle East.
be concealed in each lighting position. Through the use of
section drawings comparing the bridge fixture locations One of the control system issues that had to be resolved
was the need to access control of the base build-
to the various stage locations, the design team determined
that the fixtures could be completely tucked within the ing Lutron dimmers as well as an LED system during
space under the bridges and still allow lighting throughout
the Galleria area.
selected as the entertainment lighting system control
entertainment performances. The Martin Maxxyz was
Finally, the fixtures had to be masked by using the console. The Maxxyz controlled the 60 MAC 2000 fixtures
(the Profile, Performance and Wash models),
right finish color. To conceal them as much as possible,
the fixtures were powder-coated to match the surrounding
mounting surfaces. While the fixtures ended fixtures (used for lighting behind the acrylic fascia
automated lighting fixtures, 28 Illumivison RGB LED
up being visible, the custom color-matching helped surrounding the stages) and provided triggers to the
them blend into the surrounding surfaces.
interface devices to control the base building dimmers
and LEDs. The MAC 2000 fixtures contain a wide variety
of attributes including dichroic color mixing, static
U.S.-MIDDLE EAST PROCUREMENT
Martin Professional was selected as the primary equipment
manufacturer for the project. Since Martin manu-
pan/tilt movement, allowing an array of lighting ef-
and rotating patterns, color correction filtering and
factures both architectural- and entertainment-type fects. A custom pattern of the project logo was included
42 www.iesna.org
LD+A June 2007 43

P R O J E C T
Menus of lighting cues for the stage areas were created to address the myriad events that take place within the mall environment.
in these fixtures to create special “Mall of the Emirates”-themed
lighting cues.
After completing the installation, Martin Middle
East provided commissioning services to ensure that
all functions of the Maxxyz Console and all attributes
of the MAC 2000 fixtures were completely operational.
Martin also provided a maintenance contract to assure
Lighting positions had to be tied to
the architecture itself. Consequently,
free-hanging fixtures on trusses
would not be acceptable
strong support into the future. It was at this point in
the process that the Barnycz Group and JK returned
to complete the final step of the system implementation,
programming cues into the Maxxyz Console.
Based upon the limited schedule for programming, it
was critical to have local assistance so that the system
programmer could focus his attention on inputting cue
information and creating lighting “looks” and not be
distracted with logistical and troubleshooting issues.
CUE THE LIGHTS
The uses for the Galleria stages range from circus-type
performances, musical performances and runway fashion
shows. Menus of lighting cues for the north and south
stage areas were created to address the myriad events
that take place within the mall environment. Lighting
cues were also developed to address the various configurations
of the modular stage. There were also lighting
cues developed for ambient periods, or the time between
performances. The ambient cues make strong use of the
Mall of the Emirates logo pattern, creating unique lighting
moments that reinforce the mall’s branding effort.
The Galleria entertainment lighting system provides
a number of financial benefits, as well. By investing in
sophisticated, permanently installed automated lighting
equipment, the mall operator reaps tremendous savings
by avoiding the recurring cost of rental equipment and
installation labor each time it stages a performance. Another
benefit is the ability to offer high-quality, state-ofthe-art
equipment to guest artists. Most importantly, entertainment
lighting can increase the number of return
patron visits and enhance—and lengthen—the shopping
experience. Indeed, with its dazzling display of light, it’s
never the same mall twice.
About the Designers: Jay Winters is a theatrical and architectural lighting designer
who specializes in the creation and integration of thematic environments into
the architectural model. Founded in 1989 with partner Edward Kaye, JK Design Group
provides creative, aesthetic design solutions for projects of all types and sizes including
retail environments, themed entertainment, live performance facilities, hospitality
and leisure venues. To execute a project of this scope requires a vast project team.
Daniel Barnycz of The Barnycz Group was the creative producer who formed and led
the project team. Vital contributions came from the following members of Martin
Professional: Frank Montero, Matthias Hinriches, Nour Assifiri and Rami Haber. Joe
McGinley was the on-site programmer.
44 www.iesna.org

P R O J E C T
The lighting concept reinforces the geometric lines of the architecture—especially
in the ceiling. Rectangular coves are complemented by rectangular downlights
while circular track lighting was placed below a circular cut-out in the ceiling to
mimic its shape.
N e w Lo o k S u i t s
H. Stockton
Lighting accessorizes a hip, geometrically
themed design at conservative clothier
H. Stockton
By Paul Tarricone
is a word that
comes to mind when
“Venerable”
describing men’s clothing
retailer H. Stockton. The company
tagline is “Clothing of Quality
and Character Since 1963,” and
the corporate web site prominently
displays an undated boyhood
photo of the founder, circa 1930s,
with a caption that reads, “Even
from humble beginnings, Hamilton
Stockton had a sense of style.”
Alas, there comes a point in every
man’s—or in this case, men’s clothier’s—life
when it’s time for a new
look, a makeover, a fresh start. For
H. Stockton, that fresh start comes in
the form of a new 4100 sq ft flagship
store in midtown Atlanta. The company
followed one of its key clients—
law firm King & Spalding—from its
previous downtown location to a
new office tower on Peachtree Street
in midtown. The new store is double
the size of its predecessor.
While the merchandise is still
traditional, there’s nothing staid
about the design. To provide a
contemporary look, Atlanta architect
Duane Stone & Associates,
Inc., incorporated geometric
shapes throughout the store (e.g.,
circles and squares in the ceiling
that match the shape of merchandise
display tables directly below).
CD+M Lighting Design Group,
Atlanta, created a lighting scheme
that emphasizes these geometric
shapes while focusing on the merchandise.
A combination of colorcorrected
fluorescent, low-voltage
and halogen sources was used.
The objective of the lighting is to
draw customers from the entry toward
a circular display area at the
46 www.iesna.org

P R O J E C T
store’s center and then back into the
various focal areas deeper within
the space. “The lighting design allowed
me to carry the theme of
circles and squares to the next level,
fully integrating the theme into
the structure, the ceiling and the
lighting,” says Stone. “The lighting
transformed the space.”
CEILING SHAPES UP
The geometric shapes are the
hallmark of the store’s ceiling.
“We used coves (rectangular) and
dropped ceiling shapes to assist in
visually breaking up the ceiling
and to create ‘pockets’ or natural
areas around which to group merchandise,”
says Hilary Wainer, a
senior associate with CD+M. “We
used rectangular downlights to
complement the rectangular coves
also allowing us to cluster light fixtures
closer together. This allows
for flexibility in aiming, as the merchandise
displays shift and move.
This also helps to avoid having a
sea of downlights across the ceiling
plane. The invention of the multiple
downlights revolutionized retail
lighting about eight to 10 years ago
and continues to be a mainstay in
luxury merchandising.”
A circle complements the rectangles
in the ceiling architecture.
“There is one circular cut-out in
the ceiling that is on axis with the
main entry. We have suspended a
low-voltage Translite Sonoma track
below it mimicking the shape of the
cut-out and have used circular low
profile AR111 fixtures to reinforce
the concept,” Wainer explains.
In the sportswear department,
meanwhile, a series of fluores-
Carefully integrated casework lighting
and decorative display fixtures draw the
customer’s attention to the products.
cent slot fixtures (Focal Point) are
flanked by two MR16s for accent
lighting where the ceilings are a
bit lower. All of the perimeter display
lighting is done using staggered
fluorescent tubes to light the
merchandise.
VE FORCES CHANGES
Wainer adds that “value engineering
and budget restrictions unfortunately
got the best of this particular
project” and trumped some
of the energy-saving measures taken
in the original design. “Although
the project was specified mostly
ceramic metal halide and fluorescent,
it was value-engineered down
to halogen HIR PAR38s and fluorescent
to save money. We try to be
as energy conscience as we can on
these types of projects, but ceramic
metal halide ballasts still are not
cheap and the owner often looks at
first costs over maintenance.”
Still, it looks as if value engineering
may not vex Wainer on the
next H. Stockton project. “I can tell
you that I am currently working
on a re-design of one of their other
stores here and that we have managed
to convince them to spend the
extra money on the metal halide
fixtures in their custom suit area.”
Let the makeover continue.
About the Designer: Hilary
Wainer, LC, Member IESNA (1998),
joined the Atlanta office of CD+M
Lighting Design Group as senior
associate in 2005. Throughout
her career, Ms. Wainer has focused on international
hospitality/spa projects and convention center work,
as well as museums, office buildings, restaurants,
airports, university buildings, houses of worship, residential/condominium
and retail venues. Ms. Wainer
graduated Summa Cum Laude from the University
of Wisconsin with a Bachelor of Arts in Architectural
Lighting, French and International Relations. Prior to
joining CD+M, Ms. Wainer spent seven years at PHA
Lighting Design. She is an associate member of the
International Association of Lighting Designers.
Photos: Kieran Reynolds Photography
LD+A June 2007 47

Q + A
Illustration: Samuel Fontanez
of its regular customers, the objective
being to steer customers away
from incandescent and put a real
dent in U.S. energy consumption.
As a buyer of lighting, meanwhile,
Wal-Mart is spending a reported
$13 million to outfit stores with energy-efficient,
white LEDs. It seems
energy savings is a dish best served
cold: Wal-Mart is installing these
LEDs in low- and medium-temper-
C o l l a b o r at i o n o f
the Titans
GE Lumination CEO David Elien discusses the
company’s alliance with Wal-Mart and the long-term
prospects for LED applications in retail
Wal-Mart suffers its share
of slings and arrows
from the media and
public alike, but no one can say the
company doesn’t practice what it
preaches—at least where lighting
is concerned. As a seller of lighting,
the big-box retail giant set a
goal last August to sell 100 million
compact fluorescent bulbs in 2007.
That amounts to one CFL for each
LD+A June 2007 49

Q + A
ature refrigerated display cases. In
the 500 stores where the LEDs will
be used, the company expects to net
up to 66 percent energy savings,
compared with currently used fluorescent
sources. The LED retrofit is
projected to yield $2.6 million per
year in energy savings, while reducing
carbon dioxide emissions by
35 million pounds.
Supplying Wal-Mart’s LED system
is Lumination (formerly GELcore),
a GE Consumer & Industrial business.
The company is led by David
Elien, a former active duty Marine
who went on to earn a bachelor’s
degree in Accounting from Florida
A&M University and an MBA from
the University of Michigan. After
stints at Arthur Andersen and
McKinsey & Company, Elien joined
GELcore in 2002 and was appointed
president and CEO in 2004. In the
Q+A that follows, he discusses the
Wal-Mart initiative; the prospects
for increased application of LEDs in
the retail sector; and the corporate
name change to Lumination.
LD+A: The plan is for Wal-
Mart to roll out LEDs for refrigerated
display cases in 500
stores. What’s the status to date,
and in what other areas of retail
are LED systems being used
Elien: The pace of the retrofits
looks pretty good: 50 percent of
those 500 stores are already outfitted
and operating less than four
months into the year. I think it’s
known that the [refrigerated display]
solution is a significant component
of Wal-Mart’s sustainability
effort to reduce its stores’ overall
energy consumption by 30 percent.
Another factor in Wal-Mart’s
decision [to adopt the Lumination
system] was our previous and
continuing collaboration to make
Wal-Mart signage lighting more
efficient and reliable. Wal-Mart
It seems energy savings is a dish best
served cold: Wal-Mart is installing these
LEDs in low- and medium-temperature
refrigerated display cases
uses our Tetra LED lighting system
in over 1,700 newly installed
or retrofitted signs.
That signage system is replacing
incumbent lighting technologies
in outdoor and indoor settings
around the world. Companies such
as The Home Depot, Hilton and
Wal-Mart have also bought into
the value proposition of significant
energy and maintenance savings
that LED solutions provide.
LD+A: Have other big-box retailers
taken notice of the Wal-
Mart roll-out
Elien: Lighting that saves money
over time will always have an
appeal among retailers that look at
total system costs rather than first
cost. Our various LED solutions
can save customers up to 80 percent
in lighting energy. That kind of effectiveness
generates a lot of interest
from the boardroom, all the way
to the storeroom at the retail level.
One of the most satisfying benefits
of LED solutions versus older technologies
in the minds of many retailers,
I think, may very well be the ability
to enhance a customer’s shopping
experience. After years of linear fluorescent
rule, retailers now have an
alternative display case lighting system
that makes a customer’s product
selection easier, while saving more
than 40 percent on energy consumption
when compared with T8 fluorescent
lamps. When compared with
very high-output fluorescent lamps,
the savings jumps to 78 percent. In
signage, instead of cold-weary fluorescent
that can change the face of
the brand when burned out, retailers
can choose cold-loving LEDs that
never burn out.
Later this year, we’ll talk more
about some of the top 10 supermarkets
in the U.S. that are using
or testing our LED refrigerated
display case solution. I can tell you
that we have over 20 installations
worldwide. We also announced at
LIGHTFAIR 2007 some engineering
improvements to the solution
that will allow retailers to use
dimming and motion-sensor strategies
and equipment.
LD+A: Describe the education
process that needs to go
on with retail clients. Who is
50 www.iesna.org

the decision-maker in the retail
sector and how knowledgeable
are they regarding LEDs vs.
other light sources Is getting
“buy-in” a challenge due to the
higher first cost of LEDs
Elien: We work with a variety
of decision-makers and influencers,
including C-level executives,
purchasing agents, new store
construction contractors, corporate
energy-efficiency directors,
finance personnel and merchandising
experts. Naturally, these
professionals have various levels
of knowledge about the value of
LEDs compared with incumbent
lighting technologies.
Our team works closely with customers
to capture accurate data and
to understand the true costs to purchase,
install and maintain an LED
system. Our end goal in the education
process is to provide customers
with a comprehensive look at a
system’s return on investment.
LD+A: Where else within the
retail sector do you see a place
for LEDs Is general illumination
using LEDs anywhere on
the horizon in the retail sector
Elien: Given the world’s heightened
interest in the environment,
we expect the topic of general illumination
and LEDs will continue
to be top of mind with retailers and
every other consumer of lighting.
Lumens per watt and cost challenges
still exist, but we’re making
our way toward LED solutions for
general illumination applications.
Not too far down the road, general
illumination solutions will offer
energy cost savings that are similar
to what our signage solutions
offer today.
LD+A: What prompted the
name change from GELcore to
Lumination Hadn’t GELcore
built up some brand equity over
the past few years
Elien: We operated as GELcore
since our establishment in 1999, so
you’re right to suggest that we had
successfully established some global
brand equity. But at the end of
the day, we’re a lighting company,
and the name lumination speaks
to that. GE invested $100 million in
us last fall. We have entered into a
strategic alliance with the Nichia
Corporation to accelerate our work
on general illumination solutions.
And as a GE company, we’re driving
harder toward cost-effective
white LED general illumination solutions
that have practical applications
in commercial, industrial and
residential settings.
—Paul Tarricone
TO LEARN MORE.....
The IESNA Symposium
“Quality Lighting in a Green
World” (November 1-3) will
include a session on state-ofthe-art,
energy-efficient retail
environments. Wal-Mart
will be one of the companies
featured. For more information
on the conference, go to
www.iesna.org.
• Recommended
PR actices
• desiGn Guides
• Guidelines
• Handbooks
• confeRences
• educational
PRoGR ams
With Proper Guidance
A World of
Possibilities
I l l u m i n a t i n g
E n g i n e e r i n g S o c i e t y o f
N o r t h A m e r i c a
1 2 0 W a l l S t r e e t
N e w Y o r k , N Y 1 0 0 0 5
w w w . i e s n a . o r g
LD+A June 2007 51

P R O J E C T
P R O J E C T
Photo: Peter Paige
New lighting systems for Tiffany & Co.’s restored main and fifth floors
make its landmark New York
flagship sparkle and glow By Vilma Barr
What’s Inside
A column-free design on the first floor is beneficial, but the
presence of asbestos meant the original ceiling structure couldn’t
be changed. As a result new fixtures had to fit existing openings.
The Blue Box
Tiffany & Co.’s Moderne-classic six-level building
on the southeast corner of Fifth Avenue and 57 th
Street has been purveying fine jewels and gifts
in signature blue boxes for 67 of the company’s 160-
year history. Above the main entrance is the 9-ft-tall,
bronze-sheathed statue of Atlas supporting a clock on
his shoulders, originally crafted in 1853 for the first
downtown Tiffany store. It is now an iconic symbol
seen on Tiffany façades around the world.
In 1940, the entire cost of the building was $1 million,
which paid for all interior and exterior materials, building
systems (including air conditioning), construction
and fees. Built in the architectural style categorized as
Moderne or American Art Deco, the multi-pane windows
of the steel-frame masonry building that were
popular in the mid-20 th century era were retained. One
of the first events at the then-new Tiffany store was the
display of the company’s exclusive creations that were
shown in the House of Jewels pavilion at the 1939-40
New York World’s Fair.
With the opening on Labor Day 2006
of the 8,000-sq ft main floor, the last
phase of a five-year, top-to-bottom redesign
and restoration of the building’s
interior was completed. There had been
interim upgrades, but no formal largescale
effort to restore the original luster
and beauty to the building’s interior.
The store’s non-selling fifth floor, on
which had been located the president’s
office and boardroom, was completely
redesigned. The office and conference
room were restored, and two flexible
Photo: Elliott Kaufman
multi-use spaces were created that can
be used for company events or internal meetings.
The new storewide lighting plan that accents the
product collections and enhances the entire interior environment
was created by Cooley Monato Studio, New
York City, in conjunction with Tiffany’s in-house planning
and design group led by Philip Bottega, the firm’s
vice president for real estate services worldwide.
THE MAIN FLOOR
Bottega says of the first floor that the overall goal was
to respect its architectural integrity. “It was treated more
52 www.iesna.org
LD+A June 2007 53

P R O J E C T
In this showcase displaying unique jewels, LED accent lights emphasize the
sparkle of the stones and dramatize the design of each displayed piece.
Photo: Elain Ubina
as a restoration than a renovation. We wanted to recall
the main floor’s image when the store opened in 1940.
The program involved upgraded building systems, a
reconfigured traffic pattern and installation of display
fixtures that attract today’s customer,” Bottega says. “We
took advantage of the column-free
design by Cross & Cross, the original
architects. It was quite an engineering
feat for that time period.”
A new first-floor layout improves
traffic flow to better accommodate
the store’s visitors (7,000 on an average
day) making their way around
the main floor or on their way to other
floors. A new revolving door on the
Fifth Avenue entrance was installed. Aisles were made
wider, including the main east/west aisle and the cross
aisle leading from the 57 th Street entry.
For Emily Monato, who had been working on Tiffany
facilities globally for the last seven years, working on
the redesign of the main floor—one of the world’s most
famous selling environments— “was like creating lighting
for a sacred site. The lighting system hadn’t been
fully modernized since the store opened,” she points
out. A system of trusses located within an interstitial
space between the main floor and the mezzanine is the
structural support method employed by Cross & Cross
to give the space a clear span.
‘It was treated more
as a restoration than a
renovation. We wanted
to recall the main floor’s
image when the store
opened in 1940’
low-profile as possible.”
Monato’s initial site inspection required her to analyze
the in-place lighting system
from the catwalk between the trusses.
“I could see that not all lighting
fixture openings were identical in
size,” she says. “Because of asbestos,
the original ceiling structure
couldn’t be changed for us to install
new fixtures that required modifications
to the ceiling openings. In
addition, the fixtures had to be as
The solution was to custom-design a two-piece lighting
fixture using 39-W PAR lamps that can be adjusted to
highlight the different types of products or a special display.
The housing-less double-socket and ballast assembly
detaches from the main mounting frame for easier
maintenance with barrier-free top access. Merchandise
within the showcases sparkles under a 120-footcandle
brightness level, beamed from the 25-ft-high ceiling.
54 www.iesna.org

P R O J E C T
New showcase interior lighting is provided by an LED
system. Monato reports that a new heat removal element
developed by the LED resource, Optolum/SGF Associates,
employs a heat-transferring tape located between
the LED board and aluminum housing that allows the
showcase system to run cooler. Additional lighting is supplied
by T5 fluorescent lamps, placed out of the customer’s
line of sight, as are the LEDs. Showcase interiors are
lined with fabrics that take advantage of the white light
of LEDs. Eggshell velvet was selected as the basic background
material. To accent fine diamond displays, mauve
silk shantung is a subtle and elegant change of pace.
The new lighting brings out the warmth of the macassar
and ebonized sycamore woods used for the new
sculptural showcases, as well as the teak wood wall
panels, says Bottega. This set of panels, along with the
distinctive green and black marble panels, were restored
to their original texture by cleaning and hand
polishing. Uplighting gives added visual dimension to
the display vitrines, the towers supporting the flowerfilled,
pedestal-mounted urns and for the ceiling pockets
along the perimeter of the space, around the mirrors
and over the elevators.
TAKE THE FIFTH
Up until its current metamorphosis into a handsome,
multi-purpose space and support areas, the 10,000-sq
ft fifth floor had a varied past. Although it housed the
chairman’s office and a conference room, it also served
as a receiving and shipping center and storage area.
When the third floor silver department underwent
renovation, it moved up to the fifth floor for 18 months
until the completion of that phase of the overall building
improvement program.
Broader utilization of fifth-floor spaces had a place in
the master planning and construction schedule since it
was first drawn up in 1999. “As on the building’s other
floors, it was a complete renovation,” says Lawrence
Palfini, vice president of global construction and property
management for Tiffany. “Each area was taken
down to the original steel.”
The floor allotment for the fifth level devotes nearly half
of the usable floor area (4,800 sq ft) to a multi-purpose
space that can further be divided into two sections. Here,
for the first time in recent history, Tiffany’s management
On the fifth floor, MR16 lamps accent wall art while 26-W
fluorescent fixtures provide ambient light in public gathering
and circulation areas.
Seven original-spun aluminum pendant-hung ceiling fixtures
from the 1930s were cleaned and rewired. Supporting each is
a 29-in.-long stem anchored to an aluminum ceiling medallion
with a matching finish.
Photo: Peter Paige Photo: Peter Paige
LD+A June 2007 55

P R O J E C T
implemented a program to have available a technologically
upgraded, attractively appointed meeting and conference
center. It can be reserved for Tiffany functions,
such as new product introductions where temporary displays
are illuminated from outlets installed throughout
the floor, as well as from ceiling accent lights.
“Our first challenge in lighting this space was energy
efficiency,” says Giselle Mercado, associate for Cooley
Monato Studio. The prefabricated coffered ceiling is
composed of gypsum-reinforced fiberglass tiles with
openings to install 60-W, 130-volt A-lamps and 20-W
MR16 accent lights. A prototype section was produced
for the designer’s coordination to make sure that the
specified fixture apertures were in line with the ceiling’s
geometric tile pattern, identical to the ceiling pattern
used on the second floor renovation.
MR16 lamps accent wall art, while 3000K, 26-W compact
fluorescent fixtures provide ambient light in the
public gathering and circulation areas. Within the perimeter
cove are 25-W and 32-W T8 fluorescent lamps
with energy-saving ballasts. Semi-transparent Roman
blinds serve as adjustable coverings on the six-over-six
windows on the two façades that face 57 th Street and
Fifth Avenue. Here, behind a wood cornice, halogen
lamps are mounted on-center above each set of three
glass panes. Their downward beams across the face of
the fabric shades create a subtle link with the interior
architecture and wall finish materials.
Fixture Fix-up
Seven original-spun aluminum pendant-hung ceiling
fixtures that embody the sleek, streamlined detailing
and profiles of late 1930s’ product design styling
were cleaned and rewired. “The original design incorporated
an air diffuser and the electrical lighting elements
in one design,” Bottega explains. The 8-in.-deep
tapered shade measures 26 in. across the top. Supporting
each fixture is a 29-in.-long stem anchored to an
aluminum ceiling medallion with a matching finish.
For cleaning and rewiring, the fixtures were taken
down and sent to an outside specialist for refurbishing.
“They were basically in very good condition,” says
Palfini, who added that a light polishing buffed up the
aluminum’s satin finish. The Green Room (formerly
the chairman’s office) now has three pendant fixtures,
as does the dining/conference room. A single fixture is
mounted in the private sales office. Mercado points out
that five of the pendants have downlight components.
The fixtures were retrofitted with 60-W, 130-volt lamps
for lower energy consumption and extended life.
Turner Construction Co., which built the original
building for Tiffany & Co., was the contractor for the
renovation and restoration. Many of the as-built plans
were available for reference. (The original drawings for
the pendant fixtures, however, could not be located.) In
selling areas, Bottega and other members of the Tiffany
design team worked closely with the merchandise managers
to make sure that the assortment would fit into the
new cases and layout. “Throughout the program,” Bottega
says, “the historical references were maintained and
the grandeur of the architecture was enhanced. Lighting
plays an important part in uniting the products both
with their individual display surroundings and with the
selling floor’s interior environment.”
About the Author: Vilma Barr is a regular features contributor to LD+A and a contributing
editor on retail store design and lighting to several magazines published in the
U.S. and overseas. She is manager of Barr Publicity & Editorial Services, Philadelphia,
an editorial and promotional consulting firm. Ms. Barr has written, co-authored or edited
15 books on retailing and design.
About the Designers: Emily H. Monato, Member IESNA (1989),
became a member of the design staff in the New York office of
Renee Cooley Lighting Design in 1992. The following year, she was
made a principal in the firm, renamed Cooley Monato Studio (Co-
MoS), where she is involved in project design and management,
marketing and computerized illuminance analysis. She is an associate member of the
International Association of Lighting Designers (IALD), and a member of the Designers
Lighting Forum (DLF). She lectures on lighting design in the New York area and
nationally.
Giselle Mercado, Member IESNA (2001), an associate at CoMoS,
has been with the firm for six years. A native of Bogotá, Colombia,
she earned a Master of Arts degree in Lighting Design from Parsons
School of Design. She is a DLF member, and for the IESNA,
she chairs the Student Design Competition Committee for the New
York Section. In addition to developing lighting programs for Tiffany & Co. stores, she
has been involved in the firm’s award-winning CoMoS projects for Le Meridien Hotel,
Minneapolis, and Amore Pacific, New York.
Philip Bottega, AIA, vice president of real estate services for Tiffany
& Co. worldwide, is responsible for architecture, interior design,
construction and property management. He joined Tiffany & Co. in
1988 and was director of facilities and then vice president of store
planning and facilities before being named to his current position.
He is a member of the Institute of Store Planners and the International Facilities Management
Association.
56 www.iesna.org

P R O J E C T
P R O J E C T
Illumination of historic oak trees helps blur the
boundaries between interior and exterior at the
Belmont Public Library
Library Around The OLD
Oak Tree
The ambient lighting system includes linear wall-mounted fluorescent uplights
along the perimeter walls; pendant-mounted direct linear fluorescent fixtures;
vertically oriented decorative sconces; and decorative pendants of different shapes.
Photos: Mark Darley ©2006 Mark Darley/Esto
With a population of 24,000
residents, Belmont, CA, is a
suburb nestled midway between
San Francisco and San Jose. The
previous city library in Belmont, at just
over 5,000 sq ft, was too small to adequately
serve the population. Field Paoli
Architects were selected to create a new
library that would mesh with the local
sensibilities of this affluent but relaxed
community.
The new Belmont Public Library,
completed in March 2006, is quadruple
the size of the old library. The city had
originally applied for funding under
California’s Library Bond Act of 2000,
but the project was not selected. Belmont,
however, was able to raise enough
money to cover the cost of construction
through a local bond measure and private
contributions. In addition to the
20,200 sq ft building, the project included
ample surface parking, as well as the
redevelopment of the surrounding hillside
park, and preservation of a 16,000
sq ft grove of seven heritage oak trees,
which became the focal point of the library’s
design.
Commissioned by the architects in
2003, Peters and Myer, the lighting design
studio of O’Mahony & Myer, designed
the lighting for this library to
reinforce the architect’s goals of creating
a community destination, as well as
making visitors feel as if they’re reading
under the grove of heritage oaks.
58 www.iesna.org
LD+A June 2007 59

P R O J E C T
Exterior lighting brings the interior of the building
out through the glass. All perimeter luminaires
were fitted with house-side shields to ensure that
the site lighting did not impact the neighborhood.
blurring the boundaries of interior
and exterior. Uplighting the tree
canopies created a rooftop effect,
as opposed to the effect created
had the trunks or limbs been uplighted.
Meanwhile, indirect lighting
within the space, as well as the
pendants mounted along the window
wall, create a “light box” effect
to announce to the surrounding
area and passersby that the library
is open for business.
The site lighting maintains a quiet
presence with full-cutoff, low-wattage
metal halide luminaires illuminating
the parking lot and the walkways
that surround the building
and meander through the oaks to
the children’s playground. Mounting
heights were kept at pedestrian
scale and all perimeter luminaires
were fitted with house-side shields
to ensure that the site lighting did
not negatively impact the surrounding
houses and neighbors.
Uniformity of light was emphasized
in order to enhance the feeling
of safety for those traversing the
grounds after nightfall. This was
necessitated by the fact that one of
the walkways through the property
connects the busy street and transit
stops adjacent the library and
an apartment complex. Glowing
compact fluorescent sconces were
utilized at the front of the building
along a planted trellis and on the
side of the building facing the oaks
to call attention to the building from
the street.
Low-wattage metal halide uplights
were strategically placed
amongst the oak trees to uplight
the underside of their “canopies”
and draw the user’s eye from
within the building out into the
heritage grove, thus creating the
feeling of an expansive space and
L FOR LIBRARY
The library building is designed
in an L-shape, which wraps around
the oak grove establishing two
distinct wings in the interior. One
wing houses the teen and adult
collections; the other supports the
children’s collection and story-time
area. The lighting in both wings is
very similar, with a few distinctions.
In both wings, the ambient lighting
recedes in its visual presence so that
the architecture takes precedence.
The ambient system includes
linear wall-mounted fluorescent
uplights along the perimeter walls
to indirectly illuminate the ceiling,
and pendant-mounted direct
linear fluorescent fixtures to illuminate
the low and medium stack
areas, as well as the interior reading
areas. These pendant-mounted
linear fixtures are mounted at a
consistent height from the ceiling
rather than the floor to help open
up the height of the space.
To create the effect of reading under
the heritage oaks, the architect
located a reading zone along the
glazed perimeter wall with marvelous
views out into the park. Vertically
oriented decorative sconces were
60 www.iesna.org

P R O J E C T
mounted along the window wall to
accentuate the height of the space
and frame the view into the park.
Decorative pendants define the perimeter
reading area. The pendants
are mounted in groups of three, each
with different shapes, one group per
window bay, each mounted at different
heights relative to each other.
This layout was successful in bringing
the sense of “tree canopy” into
the building. The pendants are a different
type at the circulation desk,
with more downlight and a regular
layout that call attention to the transaction
counters.
The adult wing differs from the
children’s wing by the height of the
stacks. Tall stacks, which run parallel
to the windows, are used in the
adult area to house the large collection.
Since the orientation of the
stacks is parallel to the linear fluorescent
ambient pendants, additional
lighting was needed to push the
light down into the narrow stack
aisles. Bracket mounted, cantilevered,
fluorescent stack lights were
used here to eliminate the visual
confusion that would have ensued
had pendants been placed perpendicular
to the stacks and counter to
the other luminaires.
In the children’s area, a lowvoltage
curved rail with colored
glass pendants winds around and
through the storytelling area like a
train track. It flows out from under
the lower ceiling area in the storytelling
area into the high ceiling
area of the children’s wing. The
colored glass pendants draw your
eye to the area while creating a
whimsical pattern on the ceiling.
LIKE RETAIL
At the intersection of the two
wings is a browsing area with new
books, the holds shelf and media
collection. This area was designed
with a retail-like feel. Lower ambient
light levels are utilized in these
areas. Focal lighting on the bookshelves
and media racks call attention
to the media collection and
new books. Four large diameter
rings of line-voltage curved track
float in mid-air over the space.
Low wattage, PAR30 metal halide
track fixtures accent the collection
below and help define the area.
With its large expansive space,
comfortable reading areas and
restrained elegance, the Belmont
Pendants providing more downlight
than those used on the perimeter call
attention to the circulation desk and
increase the task illuminance level.
Public Library has quickly become
a community icon, in addition to a
popular after school destination for
the neighborhood’s children and
young adults.
Who knew that a building that
respectfully cradles a grove of heritage
oaks could be so urban chic
About the Designer: David
Orgish, Member IESNA (1995), is
the principal lighting designer for
Peters & Meyer. Mr. Orgish has
worked in the lighting industry
since 1991, designing houses of worship, libraries,
retail installations, offices, schools and residences.
Previously, he was product design manager for an
international lighting manufacturer. Mr. Orgish holds
a bachelor of fine arts in Industrial Design from the
California College of the Arts in San Francisco.
LD+A June 2007 61

s Thomas & Betts has introduced
the Sta-Kon Luminaire Disconnect,
the first device to enable disconnection
of power to fluorescent lighting
fixtures without exposure to live
wires. Connected between a fluorescent
lighting fixture or ballast and
incoming power, the lumninaire disconnect
is a cost-effective solution
that enables the electrician to service
the luminaire without exposure
to dangerous voltage. The device
consists of a male and female disconnect
body with pre-stripped wire
s When used in a series, Jesco
Lighting’s PAR 196 LED PAR lights
provide high-performance, RGB
Ultrabright multiple, fixed-color or
color-mixing effects. These highoutput
LEDs are well suited for
indoor restaurants, hotels, nightclubs
and theaters because of their
compact size. Clustered in evenly
spaced circular or other patterns,
they offer a range of simple or
s Two new low-profile, harsh-condition
luminaires by Kim Lighting
provide high-output, pure white
uplight. The new Lightvault 9-in.
LED and Minivault 6-in. very lowwattage
metal halide in-grade landscape
lighting fixtures are suited for
commercial, institutional, industrial
and residential installations in any
climate, and combine durability with
high-energy efficiency. With a shallow-depth
design, they can be bur-
LIGHT PRODUCTS
connected to the male and female
complex color mixes among units,
ied in soil openings, poured-in-place
connects. The contacts, similar to
fixed-color projection, or color
concrete walkways or in cut-stone
Sta-Kon’s male and female terminal
changes in timed, dimming or quick-
pathways, abutments, column sup-
disconnects, are made of tin-plated
flash sequences. They are individu-
ports and steps. The Lightvault 9-in.
brass. The disconnect terminals
ally addressable via seven standard
model uses a cluster of 18 single-
are housed in crack-, abrasion- and
DMX control channels and have
watt LED lamps that average more
impact-resistant
polycarbonate.
a non-corroding composite hous-
than 50,000 hours’ operating life
Among the features is a finger-safe
ing. LEDs are rated for more than
with high lumen maintenance, while
female line side with wire connec-
50,000 hours of lamp-life each, with
the Minivault 6-in. model brings the
tors that prevent the installer from
total power consumption of just 50
benefits of higher output white light-
touching hot contacts, eliminating
watts. www.colormotion.us
ing, with highly accurate color rendi-
the need to disconnect power to
tion, in a choice of pulse-start 20- or
service the fluorescent luminaire.
39-W lamps that offer 20,000-hour
www.tnb.com
rated life with high lumen maintenance.
www.kimlighting.com
t Bruck is now offering the V/A sphere. Made from Bruck’s low-voltage track system,
the V/A Sphere is a piece of art crafted by one of Bruck’s designers. It comes complete
with 24 10-W Lightpoint fixtures, factory-bent tack and all the connecters needed to quickly
assemble. Designed to accommodate four 50-W unilight fixtures, the sphere pictured features
Bruck’s Cristello Down unilight pendant. www.brucklighting.com
LD+A June 2007 63

LIGHT PRODUCTS
t Thin and flexible,
Electro-LuminX’s Light
Tape can bend around
any surface—indoors or
out—and can be used in
airports, signage, transit
facilities, baseboards and
casinos. Manufactured
in lengths of 300 ft and
widths between .25 to 24 in., the tape consists of an EL lamp
and connector, SMART Driver power supply and a mounting
extrusion for exterior installations to allow for expansion and
contraction due to changes in the weather. Custom sizing and
color matching is available. Illuminating consistently over an
entire surface area, the tape offers a bend radius of 2 mm and
features Osram Sylvania premium-quality light-emitting
phosphors and Honeywell International’s barrier films. The
low-energy design uses less than 8-W per sq ft with even illumination
at equal brightness of 140-cd per sq m, and typically
lasts between 10,000-30,000 hours. www.lighttape.com
t Unlike traditional skylights,
the new Daylighting
System from Solatube
uses a tubular daylighting
device to brighten interior
residential and commercial
spaces with natural light.
The new product line includes the 160 DS Daylighting
System, illuminating up to 200 sq ft (a good choice for
smaller, dark areas), and the 290 DS Daylighting System, illuminating
up to 300 sq ft (better for more expansive areas).
The system’s newly created Raybender 3000 Technology
extends the hours of daylight brought into the space
and ensures that direct mid-day visible light is deflected.
LightTracker Reflector technology intercepts light from the
sun and transfers it down into the tube, even in the winter
months when sun rays are harder to capture. Two diffuser
options offer light diffusion with a removable dual-glazed
lens for cleaning purposes. www.solatube.com
t Juno Lighting
Group has unveiled
Elate, a full line of specification
grade commercial
recessed lighting
options, including open
and lensed downlights,
wall washers, louvered
downlights, internally adjustables, pull-down adjustables
and surface cylinders in uniform aperture sizes. Vented diecut
CFL socket caps operate lamps at their optimal temperature
range, resulting in a 10 percent increase in lumen output
versus non-vented designs. The use of horizontal lamp
reflectors increases efficiency of horizontal CFL models
without sacrificing brightness control. Elate reflectors come
in a variety of standard colors in both specular and satin
finishes. They also provide speed and ease during installation
with the new Tru-Lock mounting system, which features
integral T-bar locking and locator notches for repeatable
alignment of luminaries in the center or in one-fourth tile
increments. www.junolightinggroup.com
64 www.iesna.org

t Acriglas Neon Lights acrylic sheets from Acrilex, Inc. are ideal for retail and merchandise
uses including point-of-purchase displays, store fixtures, lighting and sign or
lettering applications. Offered in bright, day-glow colors, they are designed to visually
“pop.” Because the sheets are translucent and maintain their color and visual appeal
when backlit, they are perfect for illuminated signs, menu boards and displays. Each
sheet has a standard matte finish on one side, offering better light diffusion, anti-glare
surface and a softer appearance. The reverse side has the same glossy surface as traditional
acrylic sheets. Offered at a standard size of 4 ft x 6 ft, they are available in thicknesses ranging from 1/8-1/2 in. Acriglas
Neon Lights sheets can be drilled, routed, laser-cut, glued, formed, hot-stamped and silk-screened, and can be custom cut or
configured to meet all specifications. www.acrilex.com
u The Edge line of LED luminaires from BETA LED includes an area luminaire, canopy
luminaire, parking structure luminaire, bollard and wall pack. The line incorporates LEDs with
a color temperature of 6500K and outputs of 70 lumens per watt, making it a viable option
to replace HID sources. Energy savings and optical performance are achieved through the
use of these LEDs, optimized thermal dynamics, long-life drivers and a modular design. The
NanoOptic system controls light efficiently and is available in Type III and Type V distributions.
At 50,000 hours, it delivers an average lumens per watt output that surpasses metal halide by
more than 40 percent. www.beta-lighting.com
t The Solaray, part of Chloride’s outdoor lighting product family, combines an outdoor
wall-mounted light and an integral emergency lamp in a single fixture for normal
and egress lighting. One 100-W, high-pressure sodium lamp or one 100-W, metal halide
lamp, combined with a polished specular aluminum reflector, provides normal illumination.
A 35-W, instant strike Xenarc lamp, powered through a remote emergency battery
unit (Chloride’s CPM or TMF unit), provides emergency illumination (external emergency
power required). Installation and wiring are made easy with a pre-mountable wall box with integral splice chamber, built-in
bubble level and a polarized, low-voltage, emergency power connector with a 10-ft interconnect. www.chloridesys.com
u The new dimmable LED power supply from Foster Transformer features patented
short-circuit and overload protection, yet can be dimmed with a standard household dimmer.
Encapsulated in epoxy and housed in a 304 stainless steel enclosure, this power supply
is resistant against dirt, moisture and corrosive elements, making it suitable for use with
signage, lighting and other industrial, commercial and institutional applications. This power
supply can withstand a direct short in excess of 15 days, with no external fusing required.
The product accepts multiple input voltages including 120 volts, 240 volts, and 277 volts,
50/60 Hz, with output configurable for 12 VDC or 24 VDC up to 60 watts. Limited power source output allows for Class 2 wiring.
Standard electrical knockouts are provided on each side to simplify connections. www.foster-transformer.com
LD+A June 2007 65

LIGHT PRODUCTS
t Westinghouse’s Energy Star-rated aluminum reflector CFLs provide an alternative
to halogen reflectors in retail applications. These PAR lamps provide retailers
with the lumen output and color of conventional halogen PAR lamps, while reducing
energy costs. They fit a wide variety of fixtures in virtually any retail application,
including gimbel rings, track lighting and recessed cans. The CFLs’ solid aluminum
reflector eliminates the pinholes and silver degradation typical of glass PAR lamps.
The lamps feature a hard glass stippled lens that provides smooth, even light distribution
without “hot spots” and striations
characteristic of halogen reflectors. The
aluminum reflector draws heat away from
the ballast thereby significantly lowering
HVAC costs and making the lamp suitable
for use in I/C-rated recessed fixtures.
Available in 15-W PAR30 and 23-W PAR38
lamp types, these CFLs replace 50-W and
90-W halogen PAR lamps, respectively.
www.westinghouselighting.com
s Peerless Lighting has extended its
family of fixtures with the new compact
wall sconce model, Lightfoil Sconce. It
has a refined optical system that produces
a striation-free beam, and comes in one
size. This minimal, sculptural model can
be specified with or without a cylinder.
Lamp options include 42- and 57-W compact
fluorescent lamps. White, silver or
bronze finishes are available to contrast
or blend with surrounding interior surfaces.
www.peerless-lighting.com
66 www.iesna.org

u W2 Architectural
Lighting, a new
division of W.A.C.
Lighting, introduces
Architectural Elements,
a family of decorative
pendants crafted with
a sleek, contemporary
design and scale
for large, challenging
spaces. The pendants
are designed with
glossy, cased opal
glass shades to spread light evenly and minimize glare.
Shades are offered in four different styles, and with glass
trims in a variety of colors. The canopy and socket set
are finished in brushed nickel. They accommodate both
energy-efficient compact fluorescent lamp sources, as well
as incandescent. Fluorescent pendants accommodate input
from 120 to 277 volts, perfect for commercial lighting applications.
The pendants are suspended by stainless steel
guide cables, which help balance the shades and double as
decorative accents. These cables may be shortened in the
field for optimal lengths. www.W2lighting.com
t ETCO Incorporated
announces a new patented
electronic component called
Flat-Snap. The new Flat-Snap
electronic connection makes it
possible to connect wires with
one quick snap. Assemblers
overlay the two unisex connectors and pull them together
until they snap securely into each other. They can be
disconnected by reversing the motion. Changing out
electronic components can often be time consuming
with the cutting of wires and re-crimping. Manufacturers
can save time and money on electronic connection
changes by using Flat-Snap on original installations. Its
flexible design can also be customized and insulated.
Pricing ranges from $25 to $400 per 1,000 depending
upon quantity. www.etco.com
t LSI recently added the Greenlee
Lexington Series to its architectural outdoor
lighting brand. With its traditional
lantern style housing, the Lexington features
full cutoff illumination and numerous
design features. There are two
sizes—pedestrian-scale for transitional
zones/small areas and architecturalscale
for large areas. Patented reflector
technology provides high performance. It can be pole and
wall mounted and comes in eight standard finish colors. Topaccess
housing and tool-less entry options reduce installation
and maintenance time and cost. www.lsi-industries.com
LD+A June 2007 67

ß June-July 9: Lighting
Calculations Online, The
Lighting Education Institute,
led by Craig A. Bernecker, is
offering a six-week online
immersion course covering
lighting calculations for
architects, interior designers,
lighting designers, sales
reps, manufacturers, and
related professionals. Content
includes Lumen Method
(Zonal Cavity) and Point Calculations
for interiors, with
structured examples and exercises
of each. An overview
of computer analysis techniques
will also be provided,
with emphasis on interpretation
of computer-generated
analyses. The weekly 90
minute web seminars will be
supplemented by a dedicated
course management website,
including weekly lessons,
resources and assignments,
interactive forums and chat
sessions, and archiving of
the web seminars for review
or missed seminars. Contact:
610-524-7969 or E-mail: lei@
lightingeducation.com or go
to www.lightingeducation.com.
ß June 17-22: IESNA Teachers
of Lighting Workshop. Contact:
Nicole DeGirolamo at IESNA at
212-248-5000 or E-mail:
ndegirolamo@iesna.org
ß June 20-22: Lutron presents
Developing the Market
for Commercial Lighting
Control-PA, a fundamental
seminar designed to give
a general understanding
of dimming technology
with a focus on commercial
products. Geared to electrical
distributors, builders,
and electrical contractors
involved with the selection
and/or installation of lighting
controls for commercial projects.
This three day event is
being held in Coopersburg,
PA. Cost: $300 ($360 CAD).
Contact: Allyson Marcus
215-772-2810 or go to www.
lutron.com/lci
ß June 20-22: Lutron presents
Developing the Market
for Residential Lighting Control,
a fundamental seminar
designed to give a general
understanding of dimming
technology with a focus on
residential products. Geared
to electrical contractors, A/V
installers, lighting showrooms
and distributors, etc., involved
with the sales and installation
of residential projects. This
EVENTS
ß June 13: The Philips
Lighting Application Center
one-day Lighting Update for
Architects provides a practical
review of current systems,
focusing on color and
sustainability. Participants
will experience light, color
and technology first-hand
and interactively in full-scale
spaces and model demonstrations.
Contact: Suzanne
Apel 732- 563-3273 or go to
www.nam.lighting.philips.
com/us/lac/calendar.php
ß June 16-17: Lutron presents
Wallbox Lighting Control
for Distributor Counter
Sales. This two-day seminar
is geared toward growing
the proficiency of counter
sales and showroom sales to
understand, identify and suggest
solutions for commercial
and residential applications.
Held in Plantation, FL, and
Cost: $200 ($240 CAD).
Contact: Allyson Marcus 215-
772-2810 or go to www.lutron.
com/lci
LD+A June 2007 69

three day event is being held
in Coopersburg, PA, and Cost:
$300 ($360 CAD). Contact: Allyson
Marcus 215-772-2810 or
go to www.lutron.com/lci
N June 21-24: The Bluenose
Section of the IESNA
announces the 52nd Annual
Maritime Regional IES Conference
to be held in Halifax,
Nova Scotia at the Marriott
Harbourfront Hotel. There will
be a strong technical program
and social activities including
the famous “All You Can Eat
Lobster Party.” Contact: Philip
Hore, Conference Chairman or
E-mail: phore@elp.ns.ca
N June 25-26: Cooper Lighting
is offering Residential
Lighting Design Solutions.
Held at the Cooper Lighting
Headquarters, Peachtree
City, GA. Participants learn to
apply design techniques that
use today’s technologies. The
class project allows one to
analyze a variety of lighting
techniques in both theory and
practice. Class helps prepare
you for the CLC certification
exam-$350 fee. CEUs: Up to
12 hours available. Prerequisites:
Lighting Fundamentals
or a firm understanding of
lighting basics. Contact: Jere
Greiner at 770-486-4680 or E-
mail: Source@cooperlighting.
com or go to www.cooperlighting.com/education
ß June 26: The Philips
Lighting Application Center
one-day workshops on
Sustainable Lighting address
both sustainable design
approaches and sustainable
technologies. Held at the
Lighting Application Center in
Somerset, NJ, the workshops
will cover the LEED rating
system, ASHRAE/IESNA 90.1,
and how they affect lighting
practice. Contact: Suzanne
Apel 732-563-3273 or go to
www.nam.lighting.philips.
com/us/lac/calendar.php
ß June 27-29: Philips Lighting
presents a three-day Lighting
Fundamentals workshop,
held at the Lighting Application
Center in Somerset, NJ,
covers basic knowledge for
anyone in the lighting industry
and includes demonstrations
and interactive experiences
to give appreciation of the impact
of lighting decisions. For
more information, Contact:
Suzanne Apel 732-563-3273 or
go to www.nam.lighting.philips.com/us/lac/calendar.php
N July 9-11: Lutron presents
Developing the Market for
Commercial Lighting Control,
to be held in Coopersburg, PA.
(See June 20-22).
N July 9-11: Lutron presents,
Developing the Market for
Residential Lighting Control,
to be held in Coopersburg, PA.
(See June 20-22).
ß July 12-13: Lutron presents
Designing Shading Solutions.
This two-day seminar will
explore solutions that enable
designers to utilize daylight
and minimize the negative
impact too much daylight can
have. Geared to architects,
interior designers and lighting
designers to be held in
Plantation, FL and Cost: $200
($240 CAD). Contact: Allyson
Marcus 215-772-2810 or go to
www.lutron.com/lci
ß July 16-20: The ZEMAX
Development Corporation is
offering Optical Design for
first time users of ZEMAX,
Held in Bellevue, WA, the
five day coarse covers basics
of using ZEMAX, defining
optical systems, optimization,
ray aberration fans and other
diagnostic tools, multiple
configurations, apodization,
vignetting, and an introduction
to tolerancing, all hands
on, computer intensive
classroom training. Contact:
Andrew Locke 435-822-3406
or go to www.zemax.com
ß July 23-24: Philips twoday
Advanced Distributor
Workshops will focus on
selling lighting into real-life
opportunities by matching the
embedded value in a lighting
system to a customer’s needs.
Participants will need to bring
a current lighting project,
challenge or problem to the
workshop. These will form the
basis for a series of exercises
and discussions designed to
identify alternative solutions
and sharpen technical selling
strategies. Contact: Suzanne
Apel 732- 563-3273 or go to
www.nam.lighting.philips.
com/us/lac/calendar.php
ß July 25-27: Philips threeday
workshop on Lighting
Fundamentals. (See June
27-29).
N July 30-31: Lutron presents
Designing Lighting Control for
Residential Spaces. (See June
20-22).
ß August 5-8: Energy 2007
will hold its premiere Annual
Federal Workshop at the
Hilton New Orleans Riverside.
Energy professionals from
around the nation will provide
information and tools necessary
to achieve federal energy
management goals. Contact:
www.govenergy.gov.
ß August 13-15: Philips threeday
workshops on Lighting
Fundamentals. (See June
27-29).
ß August 13-17: The ZEMAX
Development Corporation is
offering a course in Advanced
Optical Design using ZEMAX.
This course will be held in Bellevue,
WA. Contact: Andrew
Locke 435-822-3406 or go to
www.zemax.com
ß August 16-17: The Philips
Lighting Application Center
two-day workshop on Healthcare
Lighting Applications
explores innovative lighting
solutions for hospital and
other healthcare facilities. For
locations Contact: Suzanne
Apel 732-563-3273 or go to
www.nam.lighting.philips.
com/us/lac/calendar.php
ß August 20-October 29:
Lighting Certification Preparation
Course-Online. The Lighting
Education Institute led by
Craig A. Bernecker invites you
to join lighting professionals
seeking the LC certification in
a structured online community,
including weekly lessons,
a live weekly web seminar,
Mondays, 11:30 am -1:00
pm, interactive forums and
chat sessions enabling you
to ask questions of both the
instructor and colleagues, and
help others through your own
experience. The class runs
10 weeks, ending five days
before the November 3, 2007
LC exam. Except for weekly
interactive web seminars,
most of the class is structured
for anytime, any place participation.
Missed seminars will
be available for later viewing.
Contact: call 610-524-7969,
or E-mail: lei@lightingeducation.com
or go to www.
lightingeducation.com
ß August 21-25: The Society
for Marketing Professional
Services (SMPS) and cohost
The Longview Group;
Washington, DC, are offering a
variety of education programs
geared towards marketing and
business development professionals
in the design and
building industry. Year-round
learning opportunities include
one- and two-day seminars,
online webinars, an online
learning portal accessible 24/7
and an annual national conference.
Presenters are experts in
the industry and cover a wide
range of topics, best practices
and special interests. August
21: “Powerful, Persuasive
Proposals,” 8 am–4:30 pm;
August 22: “A/E/C Essentials:
An Introduction to the Design
and Construction Industry,”8
am–4:30 pm; August 22: “The
Basics of Business Development
in the A/E/C Marketplace;”
8 am–4:30 pm and
August 22–25: Build Business:
Politics at Work, 2007 SMPS/
PSMA National Conference,
Washington, DC. (Calendar
subject to change.) All
programs are open to SMPS
members and non-members.
Contact: Christine M.
Chirichella, 703-549-6117 ext.
227or E-mail: christine@smps.
org or go to www.smps.org
N August 27-29: Philips
Lighting presents a three-day
Lighting Fundamentals. (See
June 27-29).
ß Sept 11-12: Reflection Point
2007. The Kirlin Company is
offering a series of seminars
on Healthcare and Medical
Lighting. Held at Reflection
Point, Detroit, MI. There
will be a presentation on
the IESNA Recommended
Practice (attendee will receive
a copy of IESNA RP-29-06).
Earn 8.0 LEUs for NCQLP
re-certification credits, 0.75
CEU authorized by IESNA and
8.0 AIA/CES credits towards
Health, Safety & Welfare.
Contact: Toni Adams 313-259-
6400 ext 317 or E-mail: info@
kirlinlighting.com or go to
www.kirlinlighting.com.
ß September 17-18: Cooper
Lighting offers Advanced IRiS
Solutions. This two-day seminar
will help you understand
what is required in residential
lighting design. A hands-on
workshop provides advanced
experience in the use of the
IRiS Lighting System, Ideal for
people involved in design/
specifications or the installation
of interior downlighting
systems_$350 fee. CEUs: Up
to 12 hours available. Prerequisites:
Lighting fundamentals
or a firm understanding of
EVENTS
70 www.iesna.org
LD+A June 2007 71

EVENTS
lighting basics. A Cooper
Lighting Agent recommendation
is required. Contact: Jere
Greiner 770-486-4680, E-mail:
source@cooperlighting.com
or go to www.cooperlighting.
com/education
ß September 17-19: The Philips
Lighting three-day course
helps prepare practitioners
for the NCQLP LC examination
through sight, sound
and experience. Participants
evaluate realistic design
situations first-hand under a
variety of lighting systems.
Faculty will guide students
through NCQLP examination
procedures and material.
Interactive experiences with
the perception of light and
color, design applications,
and product technology aids
in the study and provides a
visual memory of lighting
principles. Contact: Suzanne
Apel 732-563-3273 or go to
www.nam.lighting.philips.
com/us/lac/calendar.php
N September 23-26: The
IESNA Street and Area Lighting
Conference held at the
Westin Seattle Hotel, Seattle,
WA will focus on the power of
lighting in our communities
and the value of outdoor lighting
partnerships, practices,
viewpoints and solutions in
lighting the exterior environment.
Contact: Valerie Landers,
212-248-5000, ext.117 or
E-mail: vlanders@iesna.org or
go to www.iesna.org
ß September 24-28: The
ZEMAX Development Corporation
is offering a course in
Illumination and Stray Light
Analysis using ZEMAX. This
course will be held in Bellevue,
WA. (See July 16-20).
ß October 15-16: The Philips
Lighting two-day workshop
on Lighting for Property Managers
explores commercial
lighting solutions, addresses
issues of productivity, sustainable
lighting practice and
cost control. Contact: For
locations, call Suzanne Apel
732- 563-3273 or go to www.
nam.lighting.philips.com/us/
lac/calendar.php
ß October 15-19: The ZEMAX
Development Corporation is
offering a course in Optical
Design for first time users of
ZEMAX. This course will be
held in Bellevue, WA. (See
July 16-20).
ß October 16-17: Reflection
Point 2007: The Kirlin
Company is offering a series
of seminars held in the Education
& Technology Center in
Detroit, MI, October 16-17
Tues 3:00pm including dinner.
Wed 8:30am-2:30pm (see
September 11-12).
ß October 17: The Philips
Lighting Application Center
one-day workshops on Sustainable
Lighting address both
sustainable design approaches
and sustainable technologies.
(See June 26).
ß October 22-24: Philips
three-day workshops on
Lighting Fundamentals. (See
June 27-29).
ß October 25-26: The Philips
Lighting Application Center
two-day workshop on Outdoor
Lighting Applications
explores innovative lighting
solutions for campus area and
urban beautification applications.
This workshop covers
effective lighting techniques
for dark skies, safety and
security and urban improvement.
Contact: Suzanne Apel
732- 563-3273 or go to www.
nam.lighting.philips.com/us/
lac/calendar.php
Events KEY
N = tradeshows & conferences
ß = educational opportunities
For all Industry Events go to
the website www.iesna.org
72 www.iesna.org

CLASSIFIED
DIRECTOR, ENERGY PROGRAMS
Rensselaer Polytechnic Institute
Lighting Research Center
Do you have the power to change the world
The people at Rensselaer do. Join us.
From cutting edge technology and breakthrough scientific
and societal research to entrepreneurial management
and pioneering architectural and engineering programs,
Rensselaer has been the home of innovation for nearly
200 years. If you are a strategic thinker looking to work in an
environment of excellence, join us and help us prepare and
provide for Rensselaer’s future.
The Lighting Research Center is the world’s leading university-based
research and education center devoted to
lighting – from technologies to applications and energy use,
from design to health and vision.
The Lighting Research Center (LRC) at Rensselaer Polytechnic
Institute is currently seeking a Director, Energy Programs.
The incumbent will be a senior colleague to lead the
LRC in electric utility issues, policies and technology applications.
As the Director you will participate in and/or direct LRC
projects in lighting for demand response, customer satisfaction
and energy conservation. The Director will work with
a multi-disciplinary staff to seek funding, execute projects,
and disseminate research results related to energy.
Ideally, you will possess a Bachelors Degree in Engineering,
Energy Policy or related field; advanced degree
preferred; a minimum of ten years experience in managing
electric utility conservation programs, policies and customer
relations; extensive contacts within the regulated and
deregulated electric utility industry, lighting manufacturers,
and conservation and load management program developers;
excellent speaking, writing and interpersonal skills.
Interested parties must apply on-line at https://rpijobs.rpi.
edu, job number 20070218. Please be prepared to attach a resume
and cover letter during to the application. Please call 518-
276-6994 for assistance with the on-line application process
We welcome candidates who will bring diverse intellectual,
geographical, gender and ethnic perspectives to
Rensselaer’s work and campus communities. Rensselaer
Polytechnic Institute is an Affirmative Action/Equal Opportunity
Employer.
The
Pompeo Group
505.271.5353 direct
949.466.7799 cell
505.271.9393 fax
Over 20 years recruiting
lighting’s best and brightest.
The future is bright...
Carrie Baltin
Lighting Specialist
Specializing in the placement of professionals
in the lighting industry
http://www.baltinassociates.com
carrie@baltinassociates.com
Tel: 818-224-4696 Fax: 818-880-6627
825 Crater Oak Drive, Calabasas, CA 91302
• Recruiting
• Mergers &
Acquisitions
Paul Pompeo
www.pompeo.com
President IES Rio Grande 2004-06
The largest executive search firm in the electrical industry
Ted Konnerth
• 25 years of Lighting Industry Experience
• IES, NAED, AD, ASHRAE
• Member of NAPS, IACPR, IRSA
• Board member of The Pinnacle Society
• PhD in Psychology
• Mergers and Acquisitions
• Executive retained search
91% RETENTION SUCCESS 98% FULFILLMENT SUCCESS
Ted Konnerth, President/CEO
383 N. Seymour Ave Mundelein, IL 60060
tk@egretconsulting.com Phone: 847-970-5949
www.egretconsulting.com
NATIONAL SALES/MARKETING MANAGER
Manufacturer of new cutting edge LED emergency
lighting fixtures and power supply systems with
proven sales and very high growth potential, needs
dynamic person to maximize market penetration
and motivate existing national rep force. Strong
technical sales approach with lighting reps needed,
travel required. Factory is mid-Atlantic, position
could operate from home base. Salary with benefits
and incentive, 401K, company auto. Send resume
and income range to ed.brillant@yahoo.com
The companies listed below would like to tell you more about their products
and services. To learn more, access the websites listed here.
Company Website Page #
3G Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.3glighting.com . . . .Cover 3
American Bright Optoelectronics . . . . . . . . . . . . . www.americanbright.com . . . . . . 26
Amerlux Lighting Solutions . . . . . . . . . . . . . . . . . . . . . . www.amerlux.com . . . . . . . . . . 5
ARC Lighting Systems . . . . . . . . . . . . . . . . . . . . . . . . . www.arclighting.com . . . . . . . . . 2
Arcat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.arcat.com . . . . . . . . . . 18
Con-Tech Lighting . . . . . . . . . . . . . . . . . . . . . . . . . www.con-techlighting.com . . . . . 68
Cooper Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.cooperlighting.com . . . . . . . 9
Cree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.cree.com . . . . . . . . . . 35
Electronic Theatre Controls . . . . . . . . . . . . . . . . . . . .www.etcconnect.com . . . . . . . 19
Fiberstars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.fiberstars.com . . . . . . . . . 7
Focal Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.focalpointlights.com . . . . . . 57
Fulham Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.fulham.com . . . . . . . . . 13
Holophane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.holophane.com . . . . . . . . 62
Hunza Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.hunza.com.nz. . . . . . . . . 70
IESNA Aviation Commitee Seminar . . . . . . . . . . . . . . . . www.iesalc.org . . . . . . . . . . 72
IESNA DG-17/Video Conferencing . . . . . . . . . . . . . . . . . .www.iesna.org . . . . . . . . . . 15
Insight Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.insightlighting.com . . . . . . 31
LBL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.lbllighting.com . . . . . . . . 71
LEUKOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.iesna.org . . . . . . . . . . 77
Lighting Research and Technology . . . . . . . . . . . . . . .www.lrtjournal.com . . . . . . . . 78
Lightolier Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.lolcontrols.com . . . . . . . . 14
LSI Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.lsi-industries.com . . . . . . . 22
Lutron Electronics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.lutron.com . . . . . .Cover 4
Nichia America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.nichia.com . . . . . . . . . . 23
Pathway the Lighting Source . . . . . . . . . . . . . . . . www.pathwaylighting.com . . . . . 32
Precision Architectural Lighting . . . . . . . . . . . . . . . .www.pal-lighting.com . . . . . . . 73
Rejuvenation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.rejuvenation.com . . . . . . . 25
Robertson Worldwide . . . . . . . . . . . . . . . . . . . . . . . .www.robertsonww.com. . . . . . . 28
Seoul Semiconductor . . . . . . . . . . . . . . . . . . . . . . . . . . www.acriche.com . . . . . . . . . 29
SPI Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.spilighting.com . . . .Cover 2
Sternberg Lighting . . . . . . . . . . . . . . . . . . . . . . . . . www.sternberglighting.com . . . . . 66
Tech Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.techlighting.com . . . . . . . 69
The Cooke Corporation . . . . . . . . . . . . . . . . . . . . . . . . www.cookecorp.com . . . . . .64,80
Thomas Research Products . . . . . . . . . . . . . . www.thomasresearchproducts.com . . 45
Times Square Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . www.tslight.com . . . . . . . . . . 30
Translite Sonoma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.translite.com . . . . . . . . . 48
Vision 3 Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.vision3lighting.com . . . . . . 67
WAC Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.waclighting.com . . . . . . . . 1
Wilmette Lighting Company . . . . . . . . . . . . . . . . . www.wilmettelighting.com . . . . . 21
This index is provided as a service by the publisher, who assumes no liability for errors or omissions.
LANDSCAPE LIGHTING SALES MANAGER
Hinkley Lighting is looking for a Landscape Lighting Sales Manager for our
Cleveland office. College degree and at least five years experience in landscape
lighting sales and market development required. Lighting industry experience is
preferred. The successful candidate will be self-motivated and possess excellent
communication skills, enabling him/her to communicate with reps, customers
and management. Willingness to travel extensively throughout the US. Must be
professional, aggressive and have a high sense of urgency to succeed. Competitive
compensation and generous benefits package. Please send resumes to
jobs@hinkleylighting.com.
LD+A
ADVERTISING
OFFICES
GENERAL OFFICES
LD+A Advertising Department
Leslie Prestia
120 Wall Street, 17th Floor
New York, NY 10005-4001
(212) 248-5000 ext. 111
(212) 248-5017/18 (fax)
lprestia@iesna.org
NEW ENGLAND/
MID-ATLANTIC
Nicole Roach Louderback
Leonard Media Group
PO Box 220
415 Horsham Road
Horsham, PA 19044
(215) 675-9133 ext. 204
(215) 675-9376 (fax)
nicole@leonardmedia.com
States serviced: NY, NJ, CT, VT, MA, NH,
RI, ME, MD, DE, Wash DC, VA, NC, & PA
SOUTH/MIDWEST
Bill Middleton
Middleton Media
561 Robin Lane
Marietta, GA 30067
(770) 973-9190
(770) 565-7013 (fax)
midmedia@aol.com
States serviced: GA, SC, TX, OK, AR, LA,
MS, AL, FL, TN, NE, KS, MO, IA, MN, WI,IL,
MI, IN, KY, OH, WV, ND, & SD—AND Canadian
Provinces of Ontario, Quebec, New
Brunswick, Newfoundland and Labrador,
Nova Scotia and Prince Edward Island
WEST
Peter D. Mullins
P.O. Box 274
Lafayette, CA 94549-0274
(925) 385-0151
(925) 385-0155 (fax)
pmullins@iesna.org
States serviced: CA, MT, ID, OR, WY, UT,
NV, WA, CO, AZ, NM—AND Canadian
Providences of Manitoba, Saskatchewan,
Alberta and British Columbia
LD+A Article Reprints-
Print and Electronic
Nedda Maloles
Reprint Specialist
(717) 481-8500
nmaloles@reprintdept.com
AD INDEX AD OFFICES
74 www.iesna.org
LD+A June 2007 75

NEW MEMBERS
Membership committee Chair Paul Mercier announced the IESNA gained three Sustaining Members and 92
members (M), associated and student members in April.
Sustaining Members
Nebula Lighting Systems, Holly Hill, FL
Aurora Lampworks, Brooklyn, NY
Robertson & Associates Engineering, Ltd., Calgary,
AB Canada
Canadian Region
Simon Arpin, Teknika HBA, Montreal, QC
Francois Haguette, Eclairage Thomas Canada,
Boisbriand, QC
Jack Morton (M), LITECO, Moncton, NB
Mihai Razvan Pecingina Kelvin Emtech Experts-
Conseils, Montreal, QC
Dan P. Zilinski (M), Nova3 Engineering Ltd.,
Winnipeg, MB
College Communautaire De Dieppe
Diane Castonguay, Genevieve Lanteigne,
Louiselle Poitras
East Central Region
Clyde M. Berger III (M), Ards-Architects &
Residential Design Service, Frederick, MD
Valerie Harmon, Lightolier, Richmond, VA
Robin Miller (M), Grenald Waldron Associates,
Philadelphia, PA
Lauren A. Roberts, Grenald Waldron Associates,
Narberth, PA
Great Lakes Region
Diane E. Bookwalter, Burt Hill, Butler, PA
Joshua D. Mead, Michigan Alternative and
Renewable Energy Center, Muskegon, MI
Brian D. Roth (M), Eco Engineering, LLC,
Cincinnati, OH
Jeremy E. Salomon, Technical Consumer
Products, Inc., Aurora, OH
South Pacific Coast Region
Clifford A. Davidow (M), Nevada State Public
Works Board, Carson City, NV
Jason L. Davis, Nevada Sales Agency,
Las Vegas, NV
T.J. De Jony, Exclara, Santa Clara, CA
Guy Drake, San Jose, CA
Frank J. Kourtis (M), Energy Management
Solutions, Alta Loma, CA
Vickie Lauck, Finelite, Inc., Union City, CA
Jose E. Mattei (M), Accurate Consulting
Engineering, Scottsdale, AZ
Pete J. Morales, Engineered Lighting Products,
El Monte, CA
James Phillips, Finelite, Inc., Union City, CA
John E. Roskey (M), Bruce Industries, Inc.,
Dayton, NV
Gregory J. Schultz (M), T-Squared Professional
Engineers, Inc., Vista, CA
Jennifer Ward, Finelite, Inc., Union City, CA
Douglas C. Woodward (M), Woodward Engineering,
Tempe, AZ
Jay G. Thompson-Westra, Lincolne Scott, Inc.,
Honolulu, HI
UCLA
Katie Heimark-Michael
Midwest Region
Mike Foster (M), Missouri State University,
Springfield, MO
Michael S. Garner, Light Corporation,
North Barrington, IL
Denny Harris, Visual Impact Lighting, Mcfarland, WI
Philip Kikel, KJWW Engineering Consultants,
St. Louis, MO
Kevin K. Krueger, Philips Lighting, Co., Salina, KS
Anthony R. Sinople, All Tech Energy, Schaumburg, IL
Lisa Sympson, Construction Book Express,
Janesville, WI
Michael S. Van Duyne, Hoss & Brown
Engineers, Inc., Lawrence, KS
Kansas State Univeresity
Michael A. Panethiere PE
Southern Illinois University Carbondale
Rebecca J. Cummings, Corey L. Humeston,
Karla A. Robinson, Danielle R. Young
Southeastern Region
Thomas R. Betty ME, Nebula Lighting Systems,
Holly Hill, FL
Carol S. Dodgen, Dodgen & Associates, LLC,
Riverside, AL
Mark Rosenberg, Nebula Lighting Systems,
Holly Hill, FL
Northeastern Region
Don J. Burroughs (M), Jacobs Civil Inc., Boston, MA
Dennis Clarke, Liberty Lighting Group, Chatham, NJ
Ryan Clarke, Liberty Lighting Group, Chatham, NJ
Gary Durgin (M), Dialight Corp, Farmingdale, NJ
Mike Gromczak, Philips Lighting Co, Somerset, NJ
Jeffrey Hungarter, Philips Lighting, Somerset, NJ
Michael T. Kirkpatrick (M), Cannon Design,
New York, NY
Dawn Ladd (M), Aurora Lampworks, Brooklyn, NY
Chin Lin, HMFH Architects, Inc., Cambridge, MA
Louis Romola, SQUARE D, New York, NY
Marshall Rosenblum (M), M Rosenblum Architect,
New Windsor, NY
Majdood A. Siddiqui (M), PB, New York, NY
New York University
Thomas C. Bergeron
Northwest Region
Jaidee Forman, Coffman Engineers, Seattle, WA
Ian M. Fritz, Maxus Consulting Engineers, P.C.,
Missoula, MT
Tony Mayer (M), Extreme CCTV, Inc., Burnaby, BC
Tod A. Rosinbum (M), City of Portland, Oregon,
Portland, OR
Aaron T. Whiting, Hargis Engineers, Seattle, WA
Southwestern Region
Jason A. Arnoldi (M), American Light, Cypress, Tx
Leonardo Baker, Industrial RL, SA de C.V., Escobedo,
Nuevo Leon, Mexico
Ricardo Baker (M), Industrias RL S.A. de C.V.,
Escobedo, Nuevo Leon, Mexico
Jessica Broughton, Carols Lighting, New Caney, Tx
Juan Carlos Bulnes Gonzalez, Crea Iluminacion,
Monterrey, Nuevo Leon, Mexico
Enrique Valazquez Caraza (M), Auvit Internacional
S.A de C.V, Garza Garcia, NL, Mexico
Tom F. Cheek Jr., Epic Systems, Dallas, Tx
Carrie Edwards, Illuminations Lighting Design,
Houston, Tx
David Armando Ortiz Gutierrez (M), Mexico, Mexico
Carol J. Hodges, Carols Lighting, Conroe, Tx
George L. Jenny, Swanson Rink, Denver, CO
Gabriel Salazar, Advanced Technologies, Inc,
Houston, Tx
Travis J. Taullie, RMH Group, Inc., Lakewood, CO
Edward J. Wernsman (M), xcel Energy, Denver, CO
Brian West, Lighting Associates, Inc., Houston, Tx
Lauren West, Lighting Associates, Inc., Houston, Tx
Southern Region
Ron Gipe (M), Gresham, Smith and Partners,
Alpharetta, GA
Christopher M. Studney, EDI, Charlotte, NC
Zhengyu Zhang (M), Acuity Brands Lighting,
Conyers, GA
John Eric Rue, PWI Engineering, Cary, NC
International
Guy Durinck (M), KaHo Sint-Lievenhogeschool,
Gent, Belgium
Ratheesh K.K., Al Babtain Power &
Telecommunication Co., Riyadh, Saudi Arabia
Alan Lin (M), Lancaster Co., LTD, Taipei, Taiwan
Minoru Myojo (M), Matsushita Electric
Industrial Co., Ltd., Osaka, Japan
Lorna J. Nairn, The British University in Dubai,
Dubai, United Arab Emirates
Ricardo A. Sa (M), Edifcios Saudveis Consultores,
Porto, Portugal
Hochschule Wismar
Paula Longato
BACK ISSUES OF LD+A ARE NOW ONLINE
WWW.IESNA.ORG
76 www.iesna.org

SUSTAINING MEMBERS
The following companies have elected to support the Society as Sustaining Members
which allows the IESNA to fund programs that benefit all segments of the membership
and pursue new endeavors, including education projects, lighting research and
recommended practices. The level of support is classified by the amount of annual dues,
based on a company’s annual lighting revenues:
Copper: $500 annual dues
Lighting revenues to $4 million
(Copper members are listed in one
issue of LD+A each year, as well as
in the IESNA Annual Report.)
Silver: $1,000 annual dues
Lighting revenues to $10 million
Gold: $2,500 annual dues
Lighting revenues to $50 million
Platinum: $5,000 annual dues
Lighting revenues to $200 million
Emerald: $10,000 annual dues
Lighting revenues to $500 million
Diamond: $15,000 annual dues
Lighting revenues over $500
million
DIAMOND
Cooper Lighting
GE Consumer & Industrial Lighting
Lithonia Lighting
OSRAM SYLVANIA Products, Inc.
Philips Lighting Co.
EMERALD
Holophane Corporation
PLATINUM
Day-Brite Capri Omega
Finelite, Inc.
H E Williams, Inc.
Lightolier
Lutron Electronics Co, Inc.
Prescolite, Inc.
GOLD
Advanced Energy Ideas
A.L.P. Lighting Components Co.
Altman Lighting Inc.
The Bodine Company
Canlyte a Genlyte Group Company
Con-Tech Lighting
Duke Power Co.
Edison Price Lighting, Inc.
Gardco Lighting
Indy Lighting, Inc.
Intense Lighting
IOTA Engineering LLC
Kenall Mfg Co.
The Kirlin Company
Kurt Versen Co.
LexaLite Int’l Corp
Lighting Services Inc
LiteTouch Inc.
Louis Poulsen Lighting
LSI Industries, Inc.
Lucifer Lighting Co.
Martin Professional, Inc.
Musco Sports Lighting, Inc.
National Grid
Prudential Lighting Corp
RAB Lighting, Inc.
San Diego Gas & Electric
SPI Lighting
Sternberg Vintage Lighting
Visa Lighting
Vista Professional Outdoor Lighting
The Watt Stopper Inc.
Zumtobel Staff Lighting, Inc.
SILVER
Ardron-Mackie Limited
Associated Lighting Representatives. Inc.
Aurora Lampworks
Axis Lighting, Inc.
Bartco Lighting, Inc.
Barth Electric Co., Inc.
The Belfer Group
Beta Lighting
Birchwood Lighting, Inc.
BJB Electric Corporation
Border States Electric Supply
Bulbrite Industries, Inc.
C-Vision
Celestial Products
City of San Francisco
Con Edison of New York
Day Lite Maintenance Co.
Eastern Energy Services, Inc.
Eclipse Lighting, Inc.
Eiko Ltd
Elliptipar
Enmax
Enterprise Lighting Sales
ETC Architectural
Eye Lighting Int’l of NA
Gammalux Systems
H E Williams, Inc.
Illuminating Technologies, Inc.
Kramer Lighting
Lam Lighting
LCA Holdings P/C
Ledalite Architectural Products Inc.
Lee Filters
Legion Lighting Co.
Leviton Mfg. Co. Inc.
Lighting Analysts, Inc.
Lightology LLC
LiteTech
Litecontrol Corp
Litelab Corp
Lumascape USA Inc.
Manitoba Hydro
Manning Lighting
Mercer-Zimmerman, Inc
Metalumen Manufacturing, Inc.
MP Lighting
Nebula Lighting Systems
Nora Lighting
OCEM/Multi Electric Mfg. Inc.
Optical Research Associates
Optolum, Inc
Page Interworks, P.A.
Paramount Industries, Inc.
Peter Basso Associates, Inc.
Q-Tran
Reflex Lighting Group, Inc.
Renaissance Lighting
RENOVA Lighting Systems, Inc.
Richard McDonald & Associates, Ltd. - Calgary
Richard McDonald & Associates, Ltd. -
Edmonton
Ruud Lighting Canada Corp.
Sentry Electric Corporation
Shakespeare Composites & Structures
Southern California Edison
Strand Lighting, Inc.
StressCrete King Luminaire Co.
Tennessee Valley Authority
US Architectural Lighting/Sun Valley Lighting
Utility Metals
Velux America Inc.
WJ Whatley Inc.
WAC Lighting, Co.
Wisconsin Public Service Corp
Wybron, Inc.
Xenon Light, Inc.
IES SUSTAINING
MEMBERS
As of April 2007
LD+A June 2007 77

Kimberly Szinger to
Assume IESNA
Presidency; Ronald Gibbons,
President-elect
Kimberly Szinger, P.Eng., PE, LEED AP (Stantec Consulting,
Ltd.) will assume the position of IESNA president (2007-2008)
on July 1, 2007. She succeeds Kevin Flynn (Kiku Obata & Co).
Szinger, who holds an MBA from SUNY at Buffalo, is a
principal and electrical engineering manager at Stantec Consulting,
Ltd. in Calgary, Alberta, where she is responsible for
strategic planning and scheduling for a 17-member electrical department. Her
prior experience includes managing electrical departments for consulting engineering
firms in Buffalo and Rochester, NY.
From 1994 to 2005, she served as adjunct instructor at the New York State
Academy of Fire Science. She has served on the Board of Managers of the Western
New York Section (1995-2005), having also served as program/membership
chair (1997-1998) and president (1998-2000) of that section. She currently serves
on the Board of Managers of the Chinook Section. Szinger has served as RVP of
the Great Lakes Region, serving on the IESNA Board of Directors as RVP Director
(2003-2004). She has also served as vice president member activities (2004-
2006) and as senior vice president (2006-2007). She has served as chair and/or
member of a number of Board task forces and currently serves on the IESNA’s
Strategic Plan Steering Committee. She has received two IESNA Presidential
Awards (2004, 2005) for her contribution at the Board level.
Szinger is a LEED Accredited Professional and a Certified Lighting Efficiency
Professional, and has worked on a number of design teams achieving LEED
rating Certifications of Silver, Gold and Platinum. She is a member of the Association
of Professional Engineers, Geologists and Geophysicists of Alberta.
Newly elected senior vice president (president-elect) Ronald
Gibbons, Ph.D. (Virginia Tech Transportation Institute) will
assume the position of president for the 2008-2009 program
year. Others elected to the 2007-2008 IESNA Board include
Fred Oberkircher, FIES (Texas Christian University), vice president
technical & research, and Raymond Yeager (Holophane
Corp.), vice president educational activities.
Elected directors are David Baum (Martin Professional) and Joseph Murdoch,
FIES (University of New Hampshire, retired).
John Selander (Gotham Lighting) was elected RVP for the Great Lakes Region;
Steven Mesh (Holophane Corp.) was elected RVP for the Northeastern
Region; Morgan Gabler, IALD (Gabler-Youngston) was elected RVP for the
Southern Region; and Brent Andrews (American Lighting, Inc.) was elected
RVP for the Southwest Region.
Members In
The News
Sivoia Manual Shades by Lutron
Electronics Co., Inc. has won top
honors for Best New Technical Innovation
and Most Innovative Design
in the Pleated and Roller Shades
category in the Window Covering
Manufacturers Association (WCMA)
2007 Product Innovation Awards.
Watt Stopper/Legrand is offering
an endowed fellowship in advanced
lighting controls to support a new
Master of Science in Engineering
program at the University of California,
Davis, beginning in Fall 2007. The
fellowship will support outstanding
students seeking to enhance their
understanding of lighting controls
and contribute new knowledge to
the field. Individuals interested in
the fellowship should contact Professor
Konstantinos Papamichael at
kpapamichael@ucdavis.edu.
IESNA
Calendar of Events
September 23-26
IESNA Street & Area
Lighting Conference
Seattle, WA
November 1-3
IESNA Symposium
“Quality Lighting In a
Green World”
St. Louis, MO
Contact: Valerie Landers
212-248-5000 ext .117
www.iesna.org
IES FYI
LD+A June 2007 79

IES FYI
1st Place: “Mandala in Light”
2nd Place: “The Light Prism”
Six Schools Vie In IESNY Design
Competition
The theme of the 2007 Illuminating Engineering Society New York Section
(IESNY) Student Design Competition—“Immersive Lightscapes”—
piqued the interest of design and art students from Parsons The New
School for Design, Pratt Institute, New York University, New York School
of Interior Design, Cooper Union for the Advancement of Science and Art
and the School of Visual Arts.
3rd Place: “Refracted by Levers”
Students were asked to explore light as an art form and create threedimensional
studies of how light can create an immersive sensory experience.
Forty-seven students entered the competition, resulting in a diverse
showcase of ideas
and interpretations that
were on exhibit for two
days at Lotus Space in
Chelsea.
Chung-Jung Liao, a
candidate for an MFA in
Lighting Design at Parsons,
won first prize for
his installation, “Mandala
in Light,” an interactive installation that uses the translucency
of sand to create a unique lighting experience
for each user.
Sara Elizabeth Foley of Cooper Union won second
place for “The Light Prism,” a kaleidoscope that surrounds
an individual viewer with light and color within
the confines of a long, tent-like structure. The installation
uses a total of 15 color-changing 1-W LEDS that produce
intense color with minimal heat output.
Ross Guntert of Parsons The New School for Design
took third prize for “Refracted by Levers,” a series of levers
that, when pulled and pushed, change the intensity
of the refraction of light in a black box.
The jury included Frank Conti of Enterprise Lighting
Sales; Dennis McKee of Bartco Lighting; Molly McKnight
of Brandston Partnership; Allison Ritter of ELDA;
Joachim Ritter of Professional Lighting Design magazine;
and Coren Sharples of ShoP Architects. The program is
sponsored by Bartco Lighting, Con Edison, Cooper Lighting,
ELDA, Electric Lighting Agencies, Enterprise Lighting
Sales, Juno Lighting Group, Louis Poulsen Lighting,
Lutron, Mark Architectural Lighting, Nulux, OSRAM SYL-
VANIA and Professional Lighting Design.
80 www.iesna.org