PwC - WWF

Our commitment to being a responsible
corporate citizen led PwC to be among
the first corporate signatories of the
United Nations Global Compact
(UNGC). We adhere to its principles on
human rights, labour standards, the
environment and anti-corruption.
Through the development of UNGC
LEAD, a select group of UNGC
signatories that addresses the UNGC
Principles individually in different
regions, we look forward to deepening
our partnership globally and throughout
our region.
Corporate citizenship Global Code of Conduct
We express support for fundamental human rights and avoid participating in
business activities that abuse human rights. We act in a socially responsible
manner, within the laws, customs and traditions of the countries in which we
operate, and contribute in a responsible manner to the development of
communities. We aspire to act in a manner that minimizes the detrimental
environmental impacts of our business operations. We encourage the support of
charitable, educational and community service activities. We are committed to
supporting international and local efforts to eliminate corruption and financial
crime.
PwC’s corporate citizenship code of
conduct (see box) states our commitment
to many of the key areas highlighted by
our Stakeholders in this report, and
aligns with the UNGC principles.
Our overall code of conduct sets out the
way we do business and interact with
Stakeholders in our marketplace. Our
three core values of excellence,
teamwork and leadership, as well as the
nine supporting attributes that define
how we conduct ourselves and do
business, all link to the areas expressed
by our Stakeholders.
Embedding
sustainable
values in the
marketplace
Reporting on social and environmental
issues has become more important as
consumers, investors and other
Stakeholders increasingly demand
greater transparency in all aspects of
doing business. Besides new costs
associated with legislation and
sustainability risks, significant new
opportunities are emerging for many
sectors and companies, particularly as
markets are created for lower-carbon
and more sustainable goods and
services. Through the services of our
Sustainability and Climate Change
(S&CC) team, we are able to provide our
clients with sustainability-related
services to help them deal with the
significant sustainability challenges
they face.
Besides the provision of sustainability
services to our clients, an important part
of our strategy is the promotion of CR in
the marketplace. We aim to achieve this
through:
• leading by example and sharing best
practices,
• contributing to strong thought
leadership on sustainability-related
issues,
• hosting sustainability related events in
partnership with relevant
organisations, and
• being members of organisations that
share our goals of promoting better
CR practices.
Client satisfaction is important to our
Stakeholders and essential to our
business. We continue to deliver value to
our clients through following the PwC
Experience behaviours.
We address client satisfaction in several
ways, including formal client feedback
and upfront conversations with clients
to find out what they value most.
Through wider surveys with both
current and prospective clients, we aim
to understand how PwC is perceived and
how we can adapt our behaviour
accordingly, in order to ensure we keep
delivering value where it is needed. We
consider the results from these surveys
and develop plans to improve on areas
that need attention.
Our entire strategy is dedicated to
delivering high quality services and
creating value for our clients.
Maintaining exceptional
ethical standards
Delivering the
value our
clients are
looking for
clients with the tools they need to
implement strong anti-bribery and
anti-corruption measures in their
organisations, as well as to investigate
any concerns they have surrounding
corrupt and fraudulent activities.
Working
together to
achieve more
In addition to our membership to the
UNGC, PwC is also a founding member
of CSR Asia’s Community Investment
Roundtable. Through this initiative, we
are committed to promoting best
practices for corporate community
investment in the region.
PwC has been global advisor and report
writer for the Carbon Disclosure Project
(CDP) since 2008. CDP acts on behalf of
551 institutional investors, holding
US$ 71 trillion in assets under
management. CDP investors ask over
3,000 publicly-listed companies around
the world to disclose their carbon
emissions, how they are changing their
businesses to mitigate impacts on
climate change and how they are
adapting their responses to climate
change. Increasingly, performance on
such issues is seen as a proxy for
effective management. PwC's role is to
advise the CDP on developing strategies
and actions to further enhance the
quality of information disclosed. This
year, PwC Hong Kong scored the results
of participating companies in Asia.
PwC China’s S&CC team partners with
The Climate Group China on its Low
Carbon Treasure Program to promote
the development of low carbon
strategies among Chinese companies.
PwC China authored a low carbon
strategy guideline for China's banking
and insurance sector, and also organised
a financial sector workshop to stimulate
discussions among international and
Chinese financial institutions on their
current approach in dealing with
climate change issues.
PwC China continues to be the Major
Strategic Partner of the China Greentech
Initiative. This sponsorship includes
hosting industry specific forums, as well
as providing specialist advice and
contributions to the China Greentech
Report.
Given the nature of our business,
maintaining exceptional ethical
standards is essential. Part of our impact
on the marketplace is in promoting trust
and transparency in the capital markets,
and in order to do that our own ethical
standards are always a top priority.
We adhere to all Certified Public
Accounting Institute regulations.
Through active membership in these
institutions in our markets, we
contribute to the running and
development of the accounting sector.
All our staff and partners undergo
regular compulsory training in
compliance and ethics to ensure the
integrity of PwC is upheld at all times.
We have clear policies in all issues
surrounding independence that relate to
personal investments and the way we
interact with clients and business
partners. When ethical concerns do
arise, staff are encouraged to use PwC’s
confidential ethics hotline, which is
available for them to talk through any
issues, and obtain support with what, if
any, action needs to be taken.
Throughout our network of firms, PwC
has strong anti-bribery and anticorruption
processes in place. Related
training is compulsory for all staff, and
in 2011, close to 100% of staff and
partners completed this training. In a
region where the challenges of bribery
and corruption are evident, we continue
to ensure our people are well equipped
to face these challenges, so that the
integrity of PwC is maintained and trust
in the marketplace is promoted.
Our commitment to tackling corruption
and bribery is reflected and reinforced
through our commitment to the UNGC.
The tenth principle of this Compact
centres on anti-bribery and anticorruption.
Through our forensic
accounting services, we also equip our
Data security is also of paramount
importance to PwC. We have clear and
strictly implemented policies around:
• access to our office areas and IT
systems,
• safe storage of sensitive papers,
• disposal of confidential materials
(including recycling), and
• dissemination of confidential
materials.
All new joiners undergo training in data
security, and aspects of this training
form part of the annual training
requirements for all our people. During
the reporting period no substantiated
complaints regarding breaches of
customer privacy or losses of customer
data were recorded.
16 Corporate Responsibility Report 2011
Corporate Responsibility Report 2011 17