PwC - WWF

Defining our corporate
responsibility agenda
Listening to, and engaging our
Stakeholders about what it means for
PwC to be a responsible corporate
citizen, helps us do the right thing by
our people, clients and our communities.
An open dialogue helps build trustbased
and transparent relationships,
and that is what we at PwC highly value
– this is our PwC Experience.
We defined our most important internal
and external stakeholder groups and
engaged them through interactive
dialogue sessions, written
questionnaires and one-to-one feedback
sessions. In addition, we looked at our
internal employee satisfaction survey
results for further insight into how our
employees view our corporate
responsibility efforts.
Our main objectives for initiating a
dialogue with our Stakeholders were:
• to improve our understanding of what
our Stakeholders would like PwC to do
in the area of CR,
• to gather comments and feedback to
help us review our CR strategy,
• to encourage an open, honest and
constructive discussion, and
• to determine the issues our
Stakeholders most want to read about
in this report.
When defining our approach and
methodology for the Stakeholder
engagement process, we followed
AA1000 Accountability Principles of
Inclusivity, Materiality and
Responsiveness. For defining the report
content we followed the GRI G3.1
Reporting Principles for Defining
Content – Materiality, Stakeholder
Inclusiveness, Sustainability Context,
and Completeness**.
Listening to our
Stakeholders
• 149 representatives gave us their
feedback
• 83 attended group dialogue
sessions
• 66 participated by telephone or
by submitting a completed
questionnaire
We find the two standards
complementary and by applying both we
have been able to gain a better
understanding of our Stakeholder’s
expectations, adding value to our CR
agenda.
** Global Reporting Initiative http://www.
globalreporting.org/ReportingFramework/
G31Guidelines/
We would like to extend our
appreciation to our partners and
employees, our clients and our business
partners, and other groups and
individuals who have contributed to the
dialogue. Your input was invaluable.
We hope you enjoy reading the report,
which has taken your feedback and
comments into consideration, in
addressing our plans for the future.
Our
Stakeholders
• Academia and researchers
• Business and industry organisations
• Clients
• Governmental agencies
• Graduates
• Industry peers
• Media
• NGOs
• People (staff and partners)
• Vendors and suppliers
Key areas of
interest
Based on the outcomes of the dialogue,
we have developed a materiality index,
using the top three issues identified by
each group of Stakeholders. The
‘importance of issues to external
Stakeholders’ is based on the
stakeholder dialogue analysis, and the
‘materiality of issues to business’ is
based on internal Stakeholders’
feedback. This has been additionally
verified by the CR Committee and PwC’s
senior management.
Our stakeholder dialogue in 2011 was
the first one conducted to this scale.
Next year we plan to involve more
Stakeholders - especially governmental
agencies - in discussions around the
further development of our CR agenda
and the way in which we report on this.
We are committed to sharing more
information and continuing a
constructive dialogue on a regular basis
with our Stakeholders.
Importance of issues to external stakeholders
CLIENTS
NGOs
Client feedback survey
Brand health index
Regular meetings
Charity events
Volunteering
PEOPLE
Global People Survey
Pulse survey
Internal corporate intranet (rise)
PwC
Feedback & debriefing
meetings
Carbon footprint
Environmental strategy
VENDORS &
SUPPLIERS
Pro bono services
Recycling
Paper consumption
Community investment
Water use
Active involvement in working
groups and committees
MEDIA
Training and workshops for
journalists on business hot topics
Press conferences
Media luncheons and roundtables
BUSINESS &
INDUSTRY
ORGANISATIONS
How we engaged with Stakeholders
CR strategy & targets
Employee volunteering
People engagement
in CR activities
Materiality of issues to business
Employee security & wellbeing
Talent attraction & retention
Training & development
Anti-corruption,
anti - bribery measures
Data security
Behavioural change
- PwC Experience
Client satisfaction
Inclusion & diversity
Maintaining
exceptional
ethical
standards
12 Corporate Responsibility Report 2011
Corporate Responsibility Report 2011 13