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Workshop report - weADAPT

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Climate Knowledge Brokers <strong>Workshop</strong> 2013<br />

13<br />

<br />

Getting the hang of new techniques requires an investment of time and resources.<br />

Think strategically about where to concentrate effort.<br />

“CKBs often assume a certain level of understanding around knowledge brokering. We<br />

assume in some projects that people you are working with know the processes we use<br />

in climate knowledge brokering. But I know from experience that this is not the case.”<br />

What have we learned as a CKB community<br />

Four main points were highlighted:<br />

Users – We are starting to value and better understand our end users, but there is much<br />

more to be done. We need to learn how to conduct stakeholder mapping more efficiently -<br />

lots has been going on but have we really taken an overview on its implications and<br />

communicated our learnings<br />

Marketing - We have improved our knowledge of marketing but we need to be more<br />

strategic in thinking who are we trying to reach, and how to engage them.<br />

Reputation - The CKB Group’s reputation and credibility is improving externally, but not<br />

necessarily within our own organisations. We need to explain the value of our work.<br />

Knowledge sharing – As a knowledge brokerage community we need to be much better at<br />

sharing best practice amongst ourselves.<br />

There is an implicit assumption that having access to information, data, and knowledge,<br />

is enough. We forget that you can sit down with someone and have an offline<br />

conversation, and sometimes that’s precisely what you need to do. We need to stop<br />

ignoring the political economy of these processes. If you look at a theory of change<br />

around influencing the influencers…access to information isn’t enough…”<br />

So what<br />

A) Research our users better:<br />

<br />

<br />

<br />

Define key stakeholders more precisely.<br />

Analyse their social and political contexts.<br />

Revisit and test out our theories of change.<br />

B) Share best practice amongst the CKB community:<br />

<br />

<br />

Articulate what we are learning and share it, e.g. via the LinkedIn group or over email.<br />

Share experiences on new approaches, e.g. data visualization and mapping. What are<br />

the best tools<br />

C) Build the reputation of CKBs through marketing internally and externally:<br />

Convey the critical value of CKB work to management.<br />

Avoid jargon - who understands CKB terminology outside our own community -<br />

Make it simpler for stakeholders.<br />

Be clearer about our aims and ambitions.<br />

Communicate our mapping work better to demonstrate the breadth and richness of<br />

what CKBs are offering - possibly via some visualisations.<br />

13

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