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Climate Knowledge Brokers <strong>Workshop</strong> 2013<br />
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Getting the hang of new techniques requires an investment of time and resources.<br />
Think strategically about where to concentrate effort.<br />
“CKBs often assume a certain level of understanding around knowledge brokering. We<br />
assume in some projects that people you are working with know the processes we use<br />
in climate knowledge brokering. But I know from experience that this is not the case.”<br />
What have we learned as a CKB community<br />
Four main points were highlighted:<br />
Users – We are starting to value and better understand our end users, but there is much<br />
more to be done. We need to learn how to conduct stakeholder mapping more efficiently -<br />
lots has been going on but have we really taken an overview on its implications and<br />
communicated our learnings<br />
Marketing - We have improved our knowledge of marketing but we need to be more<br />
strategic in thinking who are we trying to reach, and how to engage them.<br />
Reputation - The CKB Group’s reputation and credibility is improving externally, but not<br />
necessarily within our own organisations. We need to explain the value of our work.<br />
Knowledge sharing – As a knowledge brokerage community we need to be much better at<br />
sharing best practice amongst ourselves.<br />
There is an implicit assumption that having access to information, data, and knowledge,<br />
is enough. We forget that you can sit down with someone and have an offline<br />
conversation, and sometimes that’s precisely what you need to do. We need to stop<br />
ignoring the political economy of these processes. If you look at a theory of change<br />
around influencing the influencers…access to information isn’t enough…”<br />
So what<br />
A) Research our users better:<br />
<br />
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Define key stakeholders more precisely.<br />
Analyse their social and political contexts.<br />
Revisit and test out our theories of change.<br />
B) Share best practice amongst the CKB community:<br />
<br />
<br />
Articulate what we are learning and share it, e.g. via the LinkedIn group or over email.<br />
Share experiences on new approaches, e.g. data visualization and mapping. What are<br />
the best tools<br />
C) Build the reputation of CKBs through marketing internally and externally:<br />
Convey the critical value of CKB work to management.<br />
Avoid jargon - who understands CKB terminology outside our own community -<br />
Make it simpler for stakeholders.<br />
Be clearer about our aims and ambitions.<br />
Communicate our mapping work better to demonstrate the breadth and richness of<br />
what CKBs are offering - possibly via some visualisations.<br />
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