Workshop report - weADAPT

Climate Knowledge Brokers Workshop 2013
41
Tips Purpose Cautions
Focus on adding ‘content’ – not
just links
Make articles in more languages
than just English
People come to Wikipedia for
content first. Then if the
content holds their interest,
they tend to click on the links
Search engines index wiki
pages frequently, so having
your content on wiki websites
enhances the visibility of your
primary keyword on search
engine results page
Opens up the information to a
much wider audience, and is
less work that writing a
completely new article on
another topic
Facebook
the subject
Build up credibility by ensuring
the information is accurate and
neutral
Insert keywords in URL and
choose a username
After 25 fans you can apply for
your username. go to
www.facebook.com/username
and select your page from the
drop down under ‘Each Page can
have a username’.
Use the “About” text box to
place keyword-dense prose near
the top of your Page
Add a ‘Like’ Box to your website
Link back to your website as
often as possible
For search engine visibility
Helps search engines find
keywords
Increases number of Likes
because people don’t have to
leave your site to like you on
Facebook – you’ll also create
more inbound links to your
Facebook page.
Drives traffic to your website
Increases visibility of keywords
As always, keep it clean and
concise
Put as close to the top of the
page as possible because
Facebook limits where Page
owners can place large chunks of
text.
The “About” box is the highest
place to add custom text.
This may not be suitable for all
websites
Don’t just provide links – provide
interesting and well-worded
content (in natural language) and
embed the link with it.
Provide content on a regular High potential for visibility Ensure the language used in this
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