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Climate Knowledge Brokers <strong>Workshop</strong> 2013<br />
40<br />
Tips Purpose Cautions<br />
YouTube<br />
Produce and upload good<br />
quality, informative videos<br />
Consider what other expertise<br />
you can offer beyond your<br />
typical products<br />
Optimise for Video SEO in<br />
YouTube’s title, description and<br />
tags:<br />
Use keywords in title where<br />
possible<br />
Include a link to the website in<br />
the video description<br />
Tag with key word and common<br />
variants<br />
Post your content as a "video<br />
reply" to other related videos.<br />
Build links back to your videos<br />
Link Wikipedia article to your<br />
website and other key sources<br />
on your work area<br />
Will attract users who are not<br />
necessarily aware of your<br />
organisation but interested in<br />
the topics<br />
This will attract a wider pool<br />
of users from search<br />
Optimises your video in search<br />
engines<br />
Builds a base of users<br />
This gives YouTube context on<br />
what your video is about and<br />
starts a steady flow of traffic<br />
The more trustworthy<br />
websites that link back to your<br />
video on YouTube, the more<br />
relevant that video will appear<br />
in searches.<br />
Once it has had a couple of<br />
hundred views it should start<br />
appearing on Google for your<br />
key phrase<br />
Wikipedia<br />
Wikipedia is one of the most<br />
visited websites in the world,<br />
so there is a huge potential<br />
traffic that can be directed to<br />
your website<br />
Keep all videos under 5 minutes<br />
unless they are in a documentary<br />
format (2 minutes is ideal)<br />
Do not claim to be an ‘expert’ on<br />
the topic if you are not, but you<br />
can share experiences<br />
Do not have esoteric<br />
descriptions with specialised<br />
language that outsiders will not<br />
understand, or that people will<br />
not be searching for in Google<br />
Do not spam other YouTube<br />
videos/channels by posting<br />
irrelevant video replies – only<br />
use this in a very targeted way<br />
Put links in the references, not in<br />
the article, because the editors<br />
will remove them<br />
Do not put ‘here’ with a<br />
hyperlink as Google thinks it is<br />
not relevant (this applies to all<br />
links)<br />
Don’t provide a link just to your<br />
website, try and provide a few<br />
other links to credible sources on<br />
40
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