You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Climate Knowledge Brokers <strong>Workshop</strong> 2013<br />
16<br />
Snapshots of 5 Imagined User Personas<br />
Name/Role Vital Statistics/Characteristics Info of most value<br />
Somsak, City<br />
Planner (flood<br />
management) in<br />
government agency<br />
(South East Asia)<br />
40 years old trained as a water engineer <br />
speaks national language and intermediate<br />
English currently preparing a strategy paper<br />
delegates research to juniors has an old<br />
computer at the office plus a smartphone <br />
limited time for reading in-depth information <br />
needs topline messages.<br />
Case studies on flood<br />
management<br />
Toolkits<br />
An info source with a<br />
local language<br />
interface<br />
Edgar, Junior<br />
Minister at Ministry<br />
of Environment<br />
(Latin America)<br />
45 years old Spanish speaker with basic<br />
English ambitious and focused on growing<br />
the reputation of his work portfolio trusts<br />
info coming from his local sources most is<br />
less open to info from international sources <br />
recently purchased a smartphone but not used<br />
to browsing with it.<br />
Info in Spanish from<br />
local sources relevant<br />
to his country<br />
Donor/financing info<br />
Michael, Policy<br />
Advisor to the<br />
Minister of<br />
Environment (West<br />
Africa)<br />
35 years old speaks French and basic English<br />
motivated and ambitious someone a lot of<br />
CKBs would like to target attends some<br />
international meetings has I-pad &<br />
Blackberry poor wi-fi access and slow data<br />
connections uses email a lot enjoys offline<br />
or personalised engagements most.<br />
Info from trusted<br />
research and policy<br />
institutes & peer<br />
networks<br />
Hard copy publications<br />
Director of<br />
domestic NGO<br />
(Pacific)<br />
Passionate about the issues because he is<br />
directly affected (his island is sinking) has<br />
direct contact with some donors and regional<br />
organisations does not get to international<br />
meetings internet service is very slow (dialup)<br />
no smartphone relies on offline and<br />
email engagement radio also influential.<br />
Toolkits and practical<br />
case studies for<br />
disaster management<br />
and sanitation<br />
Hard copies and DVDs<br />
best<br />
Mafalda, climate<br />
change and<br />
development<br />
researcher at a<br />
policy institute<br />
(based in UK)<br />
36 years old based in London but travels a lot<br />
speaks Spanish and English fluently <br />
ambitious and focused on building reputation<br />
in policy field good computer skills and wellconnected<br />
has smartphone uses social<br />
media for personal rather than professional<br />
use attends conferences taps into many<br />
info sources quality a key issue.<br />
Looking for gaps in<br />
knowledge, and<br />
innovative ideas<br />
Info forwarded by<br />
colleagues especially<br />
valued<br />
Peer reviewed articles<br />
16
Change language