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Business overview<br />
6 | <strong>Haldex</strong> <strong>annual</strong> report <strong>2011</strong><br />
trusted partner<br />
to the commercial<br />
vehicle industry<br />
Mission<br />
<strong>Haldex</strong> develops and provides reliable and innovative solutions that improve safety, vehicle<br />
dynamics and environmental sustainability in the global, commercial vehicle industry.<br />
Vision<br />
<strong>Haldex</strong> will be the global, commercial vehicle industry’s preferred choice for an innovative<br />
solution provider with a focus on brake and air suspension products.<br />
Core values<br />
Customers first • Respect for the individual • passion for excellence<br />
Strategy<br />
<strong>Haldex</strong> will:<br />
• use its leading market position in the uSa and europe to take full advantage of strong truck<br />
and trailer market growth and to promote the benefits of premium products.<br />
• Continue to drive expansion in China, India and Brazil by customizing higher quality technology<br />
and leveraging our established position.<br />
• use product development to drive growth and profitability.<br />
• Build on our strong position in the aftermarket, promote product benefits, to provide technical<br />
support and excellent customer service.<br />
• Focus on supply chain performance to meet the growth in demand due to market recovery.<br />
• drive for continuous improvements in quality, productivity and cost efficiency.
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