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1POPULAR CINEMA

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to the constituent elements and processes. Greater awareness of the complex<br />

nature of popular cinema and its privileged moments of crisis, controversy,<br />

and compromise also forces us to rethink many of the tacit assumptions<br />

about the sociopsychological function of mass entertainment in the<br />

Third Reich and, more generally, in modern Germany. In particular, the<br />

event-based nature of cinema brings out the most effective forms of negotiation<br />

and the most important areas of contention in the social and cultural<br />

practices that are implicated in, but never reducible to, dominant ideology.<br />

The theoretical implications of approaching popular cinema as a site<br />

of ongoing struggle are far-reaching. In terms of German film history, the<br />

focus on typical genres, tastes, and styles draws attention to the discontinuous<br />

continuities—that is, the prevailing modes of representation and their<br />

changing critical and aesthetic investments—that defined classical genre<br />

cinema from the late 1920s to the 1950s. Moreover, the attention to industry<br />

practices and audience expectations highlights the extensive exchanges,<br />

again with the necessary modifications, between a self-consciously national<br />

(and nationalistic) cinema and the kind of international tendencies and developments<br />

associated with Hollywood. In terms of modern German history,<br />

the emphasis on popular traditions shifts the terms of the debate from<br />

a deterministic relationship between cinema and ideology to the often inconsistent<br />

articulation of that relationship in economic strategies, political<br />

measures, artistic traditions, social movements, and, perhaps most importantly,<br />

popular tastes and mentalities. And in terms of film studies, the<br />

combination of textual and historical analysis moves the study of popular<br />

cinema beyond the binaries of propagandistic vs. escapist, subversive vs.<br />

affirmative, or innovative vs. conformist that continue to influence the debates<br />

on the fascist imaginary in often unproductive ways.<br />

As I want to argue, popular cinema in the Third Reich must be approached<br />

through its inherent contradictions. On the one hand, its most<br />

successful genres and most popular stars confirm the formative influence<br />

of the early Weimar sound period and point to even stronger connections<br />

with the classical Hollywood cinema of the 1930s. On the other hand, the<br />

Gleichschaltung (forced coordination) of the industry in 1933 completed the<br />

institutional alignment with the ideology of National Socialism, primarily<br />

through the new anti-Semitic measures and the creation of a highly politicized<br />

genre, the so-called Staatsauftragsfilm (state-commissioned film). On<br />

the one hand, the identification of popular cinema with escapist entertainment<br />

helped to maintain the institutional divisions between high and low<br />

x Popular Cinema of the Third Reich

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