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Process Map_Retail형_R8.9 VMD 전략 수립<br />

MEGA PROCESS<br />

상품기획<br />

PROCESS CHAIN<br />

R8. 상품기획<br />

PROCESS<br />

R8.9 VMD 전략 수립<br />

Shapes<br />

documents<br />

Input to an activity or<br />

outcome of an activity<br />

Connection to a<br />

different process<br />

Evaluation, decision, or<br />

inspection point<br />

Activity or a task<br />

Connection with another<br />

activity or decision point<br />

within process<br />

기획MD/디자인기획부서<br />

VMD부서<br />

R8.1 시즌<br />

컨셉 설정<br />

R8.2 시즌<br />

상품 구성<br />

계획<br />

R8.9.1 중점 상품<br />

계획<br />

해외<br />

시장<br />

조사<br />

R8.9.2 중점 테마<br />

계획<br />

VMD<br />

트렌드<br />

분석<br />

R8.9.3 Visual<br />

Presentation 계획<br />

R8.9.4 레이아웃<br />

및 집기 계획<br />

R8.9.4 판촉 계획<br />

R8.9.4 중점상품<br />

재고 계획<br />

R8.9.5 마네킹 및<br />

기타 집기 구입 및<br />

매장 배분<br />

R8.9.6 주기적으로<br />

매장에 VMD 매뉴얼<br />

전달<br />

VMD<br />

매뉴얼<br />

R12.5<br />

VMD 관리<br />

Business Process Management<br />

30

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