Contributed Papers - Icmis.net
Contributed Papers - Icmis.net
Contributed Papers - Icmis.net
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
2A-2, Sunday, January 2, 9:20-10:40 A.M.<br />
Session: Supply Chain Models<br />
Session Chair: Nilay Yajnik<br />
Narsee Monjee Institute of Management Studies<br />
8341 Implementation of Ge<strong>net</strong>ic Algorithm Based Model for Supply Chain Inventory Optimization<br />
Radhakrishnan Perumalsamy, Wisdom School of Management, sp_radha@yahoo.com<br />
M.R. Gopalan<br />
V.M. Prasad<br />
N. Jeyanthi<br />
Efficient and effective management of inventory throughout the supply chain significantly improves the ultimate service provided<br />
to the customer. Efficient inventory management throughout a supply chain is a complex process and the complexity of the<br />
problem increases when more number of players, products and lead times are involved.In this paper,a novel approach based on<br />
Ge<strong>net</strong>ic Algorithm has been proposed in which the most probable excess stock level and shortage level required for inventory<br />
optimization in the supply chain is distinctively determined so as to achieve minimum total supply chain cost.<br />
8422 Price Game in Bi-Channel Supply Chain<br />
Anish Bhattacharya, Goa Institute of Management, anish.bhattacharya10@gim.ac.in<br />
Ashish Verma, Goa Institute of Management, ashish.verma10@gim.ac.in<br />
This paper explores pricing in a bi-channel supply chain. Through a game theoretical approach to pricing problem when the<br />
product is available in two supply channels - retail store and online direct channel, we prove that direct selling helps manufacturer<br />
in reducing price double marginalization and increases negotiated share of cooperative profits. Alternately it also helps the retailer<br />
by an overall wholesale price reduction. We obtain the equilibrium solutions analytically by solving through a Nash-Bertrand<br />
game. It also shows that both manufacturer and retailer always benefit from a bi-channel profit-sharing strategy due to incremental<br />
profit gains in bi-channel supply chain.<br />
8427 Design and Implementation of 'Service Identity Program' at Dealership Network<br />
Govind Hemrajani, Symbiosis Institute of Management Studies, gnhemrajani1@rediffmail.com<br />
The paper delves on the strategies adopted by a key player in two wheelers to emerge as a robust player in the industry after being<br />
ridiculed as complacent by the rivals. To maximize customer convenience, the organization undertook massive efforts with a<br />
mega project named “Service Standardization” at dealership <strong>net</strong>work. The project covered the development of service standards in<br />
terms of space, layouts, elements which make the service experience for potential customers. The paper contributes towards<br />
providing the vital insights to the industry and practitioners into the design and implementation of the service standards for better<br />
planning and control.<br />
8447 An Approach for Supply Chain Coordination Mechanisms<br />
Pradeep Behera, Indian School of Mines, pradeepbhr@gmail.com<br />
Kampan Mukherjee, Indian School of Mines, kampan_m@hotmail.com<br />
Supply chain coordination is an act of managing interdependencies among different entities for achieving better efficiency and<br />
effectiveness of a supply chain. Proper understanding and management of the coordination issues give rise to higher financial<br />
returns, better customer service, and judicious handling of competitiveness and uncertainty in the environment. This paper aims at<br />
exploring the characteristics of various coordination schemes leading to establishing a brief overview on SC coordination<br />
classification. A structured process for selecting appropriate SC coordination mechanism is also proposed in this paper.
Change language