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MEGA ARTIST Issue no: 03 MAM sat with Mr Muleya in one of the brightest and colourful Energy FM offices – one can actually smell the fresh new furniture and the vibrancy of the newly established urban community radio station for Polokwane and the surrounding areas, Energy FM “The Pulse of the City” 102.1. As an African tradition and culture greetings is a norm to soften each other and to get the feel of the environment and to welcome God and our ancestors to join in the meeting. After the small chat we got to know the man behind the establishment of “radio” and learn from his experience and expertise in as far as radio is concerned. Shonisani Aubrey Muleya affectionately known as Ashifashabba was born in Venda, Vhufuli Hospital. “I was born on a Thursday at 16h30, my mom told me” said Shabba. He was bred in Makwarela Township and studied and practiced Civil engineering and Computer engineering at Technikon Northern Transvasal where his comedic creativity and radio career kick started. His first radio job at TNT Campus Community Radio was being a Presenter and Technical Manager. Like many of us, we have role models and people who influence us, In his early years Shabba was influenced by the likes of author Bra Mike Muendane, Karl Max, Nelson Mandela, Tich Matazz, Mr Bean, Richard Prayor and Ali G. Growing up as a teenager like every teenager he picked up a nickname which represent a certain act and or activity that he once performed – sometimes we do not like these nickname(s) when given to us by friends, but Shonisani liked his and decided to keep it . "Ashifashabba originated at Technikon Northern Transvasal, I was participating in their Freshers ball's fashion show and I was wearing the Shabba Ranks debut hairstyle and round shades, the audience started calling/ shouting “shabba!!! Shabbba!!! Shabba!!, I then embraced the nickname and used it on the Campus Radio station TNT Radio between 1993 and 1996 as a Technical Manager and Presenter” said Shabba. www.megaartists.co.za FEB - MAR 2015 Page 9
MEGA ARTIST Issue no: 03 Ashifashabba radio broadcasting experience. I started radio 21 years ago at Campus Radio TNT, then moved to YFM as a Technical Producer and DJ in 1999 and then moved to Capricorn FM as a shareholder, programmes manager and Presenter, and was approached by the Energy FM board in 2014 to help set up the station and mentor the new breed of presenters. What led you to a career in radio? I love attention, so radio is one of the platforms that I thought people will give me that. Lol … Radio landscape in Limpopo. Well, we are getting there but we are behind most progressive radio markets around the world, like : New Zealand, Canada, North America and Britain, in terms of technology and creative ideas. We are doing basic radio or should I say radio 101, I think there is a lot we are not doing and we have to stand up and start pushing the envelope and squeezing the creative juices out our brains. Do we still need more community or commercial radio stations? A big YES, North America has more than 18,000 radio station on air as we speak. SA has less than 300. I know the frequency spectrum is clogged up, but I am happy that the Digital Migration process will resolve that challenge and as a country we shall be able to put more radio stations on air to give our citizen more choice and variety. Lack of professionalism at community radio stations. Problems and Solutions. Most of the problems are related to incompetence and other non-progressive stuff is happening mainly on black radio and that has to change, black listeners in this country deserve better. ICASA, MDDA, BCCSA, SAARF, NCRF and DOC should come to the party to educate and empower the organisations who have been awarded community broadcasting licences, we need more education and empowerment on needs of the sector. Exchange programs to other countries can also help. Current state of the radio "talent pool” particularly in Limpopo. Well, if the radio managers do not have the support from MDDA, DOC, ICASA, SAARF, NCRF and BCCSAwe are basically doomed, new talent will simply not survive. What is it about radio broadcasting that keeps you wanting to do it for a living? My passion for my audiences who need a different approach on how to consume information keeps me wanting more. I use humour to communicate and deal with serious issues in our communities. I believe that radio forms part of my purpose on earth. My business is entertainment; all I do is entertainment on all possible platforms - TV, Radio and stage. Radio NOW and THEN Wow, radio was great then, obviously because it didn't have much completion from new media like facebook, twitter, instagram, internet and other technologies distracting or taking away radio audiences. The relevance of radio in future Well, it is up to the practitioners themselves, I call upon all involved to commit to offer great radio for the sake of our listeners. Let www.megaartists.co.za FEB - MAR 2015 Page 10
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