MegaArtists.pdf

MEGA TOPICS
Issue no: 03
MARKETING:
AN ARTIST’S SHARPEST WEAPON.
South African media was recently abuzz with an open letter
that was penned by poet and 'singer', Ntsiki Mazwai, and
addressed to our Minister of Sports and recreation, Mr Fikile
Mbalula aka Mr Razzmatazz. According Mazwai's open letter,
Razzmatazz is obsessed with Beyoncé, and he deems her
more important than our own local artists. Some people feel
that the minister's obsession with Beyoncé has nothing to do
with his responsibilities as the minister while others think he
shouldn't be obsessed with American artists to an extent that
he even dress like them… But what prompted Miss Mazwai to
sit down and actually point out that the minister is ignoring
gold in his own backyard? Is it really his obsession with B, or
is it a cry for help on behalf of some South African artists who
feel like their existence has been forgotten by potential
business providers? Whose responsibility is it, if that's the
case, between the artists and potential clients to make sure
that the artist' work doesn't fade away from the audiences'
mind?
Tshegofatso Rasekgothoma
Photo and Article by: TR
Ask any teenager who Ntsiki Mazwai is, and listen while
they try to connect what they can actually recall from what THEY Have heard
from someone or read a while ago about her. Now, ask them again who
Beyoncé is. I bet to you the list of everything they know including her
songs will come out of their mouths as if its water coming out of a
tap. But why is this? The answer leads to marketing. If one
considers themselves a brand, they should always put
marketing on top of their “to accomplish list” because at the
end of the day, like in any other industry, we get hired
because we have successfully marketed our craft.
We are living in a market-led world, and as such artists
should invest in the best marketing plan for their work.
There is no denying the fact that a brand is, and will
always remain a brand through marketing. Artists
should always know what they are trying to achieve
and how they hope to do it. There are various types
of marketing one can adopt as an artist. The
following are just some of the marketing tools
artists should consider to market their craft.
www.megaartists.co.za FEB - MAR 2015
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