MegaArtists.pdf

MEGA ARTIST
Issue no: 03
us start to look for ways on how best we can
serve the listeners by producing compelling
content. Let us stop regurgitating content
from the internet or Google, the truth is 80%
of radio's audience have access to the
internet. So by the time you go on radio,
your information is history. Presenters need
to learn to have an opinion and personality
and learn to tell stories of things they
observed, that way our listeners will gain a
lot fresh content on radio.
Difference between a community radio
station, commercial radio station and
public radio
Community radio is owned and the
community itself get involved in content
generation. commercial radio is owned and
operated by private companies where
programing is dictated by the private
company that own it and public radio station
– owned by the government and it main
responsibilty is to keep the citizens
informed about the government's projects
and inform the public about issues of
national interest, while upholding and
preserving citizens values and more. simple
neh?
Qualities of a good radio presenter
To be a great presenter you need to have a
personality that sets you apart from an
average presenter, an individual who
understands what the listeners need and
want. Have an opinion on almost everything
that the listeners are exposed to. A good
presenter is an individual who aims to tell
the listeners new stuff every time they are
on air. They must be ultra-creative, use the
microphone to change lives, someone who
is doing radio to make a difference. It is not
about fame. The presenter should have an
honest relationship with the listeners and
the listeners should know him as if they
have met him in real life.
Educational qualification for one to be on
radio.
No educational qualification needed, talent
is all you need. But I'll hasten to say that
education will really give you an added
advantage, education will help you
understand life better and therefor qualify to
make logical and progressive comments on
the radio. Presenters MUST respect the
microphone, that thing right there is a very
powerful communication tool.
The 'worst' part of radio work and the
'best' part of radio work.
Worst part is, when you do not have a clue
of what you are doing on radio and the best
– it's when you are completely in charge of
your content or show and making a
difference in the life of the listener.
How easy or hard it is to start a radio
station and what is needed to do so?
I am not sure if it is easy or difficult, it is
relative you see, I would rather propose that
you visit www.icasa.org.za there is a lot of
info there regarding your question.
The inspiration behind Energy FM.
The inspiration is to give the community of
Polokwane and the surrounding areas a
voice, a platform for them to enjoy
democracy and their rights to the fullest. To
give potential individuals a chance to learn
and realise their dreams of being on radio,
while and creating job opportunities.
www.megaartists.co.za FEB - MAR 2015
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