MegaArtists.pdf

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MEGA TOPICS Issue no: 03 1. Agents. Agents act on behalf of artist. They handle the business side of an artist's life. These are the people responsible for bookings and marketing. Investing in one is very important because in most cases these people are trained and knowledgeable about the art and entertainment industry. Always bear in mind too that they come with a price attached. 2. Direct approach. What better way to market your craft than through pulling the bull by its horn? Approaching businesses about what you have to offer shows how a person is adamant and determined to deliver to the audience. One cannot always wait for businesses to approach them, because sometimes with lack of marketing some businesses don't even know one has something to offer. 3. Press releases. We all got to hear and read about Ntsiki Mazwai's open letter to Mr Mbalula on the media. So why not market your craft through it? Most artists take advantage of the social media, and it would be comparative that any emerging artists should also adopt this platform and get themselves and their work out there. Letting people know who you are, what you have to offer, where and when they can see your work can reach the masses through just a tweet or status update, coming from that smart phone of yours. 4. Networking Go out there. Be seen. Exchange numbers. Enlist your name for the open mic session if you're into poetry. Attend events that are related to what you do, and see what other people are doing. It will benefit you. Sitting at home and hoping to wake up with an invitation to an event that could benefit your career is just useless. 5. Brand packaging. As a brand, one should also consider how they present themselves to potential fans, what they say in public that could damage their reputation and work as artists, what worthy causes they associate themselves with and how they behave in public places. Brand packaging means being true to yourself, that is, not stealing and copying other peoples work, because diversity is a great thing and bad publicity isn't always good publicity. 6. Consistency In order for one to excel in anything, a rule of consistency should be applied. An artist doesn't sit and fold their hands after having one project that doesn't sell or attract more customers than he had hoped it would. One is bound to be forgotten if their work is released five years apart, learning from Beyoncé is actually beneficial. Her consistency commands you not to even dare forget her because even if you wanted to, you wouldn't. The above mentioned marketing tools are but some of the tools that one can use to nurture their career as an artist. Put them to test. One can argue that by having a great marketing plan, open letters that suggest ministers overlook local artists and in Miss Mazwai's words, “…put Americans before their own” will not plague our social media and ignite twars, in the long run. The minister might even consider his obsession with Beyoncé and obsess on a local artist. Marketing will always be, after an artist's actual craft, an artist's sharpest weapon in the war that is the art and entertainment industry. Tshegofatso Rasekgothoma is a seasonal Poet, Writer, Educator, MBA student at University of Limpopo www.megaartists.co.za FEB - MAR 2015 Page 15
MEGA PHOTOGRAPHY Issue no: 03 SUN AMUN PHOTOS PROVIDED BY: GEORGE KAMBWIRI (AMUN SUN) George Kambwiri (25) was born in Malawi, grew up in South Africa, Free State and now a resident of Limpopo, and it is here where he found solace in photography . George is also a writer who believes that whatever he is today is not a mistake, “who would be equipped to express unique perspectives on life, if not a culturally ambiguous individual such as myself and humanity?” said George. Relatively new in photography George has acquired an ability and experience that makes his work amazingly inspiring and unique. “I am currently exploring photography as a means of documenting and sharing the everyday encounters I have with life as it manifests. Having gained a relative degree of experience in the threeodd years I have spent as a closet photographer, photography has been an interchangeable medium of expression for me through which a personal project has emerged, called Sun Disk Photography.” Making use of online social-media platforms such as Tumblr, Twitter, Instagram, www.megaartists.co.za FEB - MAR 2015 Page 16
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