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NECSA Conference Cooking Up The Profits!

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Best Practice #2<br />

Create Strong Value Proposition Concepts:<br />

1. Identify Key Customer Behaviors & Trends<br />

2. Develop Product Profiles & Specs<br />

3. Engineer Efficient & Profitable Menu Models<br />

4. Develop Effective Design & Marketing Strategies<br />

5. Consider Value Equation in all Decisions:<br />

• Quality + Variety + Freshness + Consistency +<br />

Convenience + Atmosphere / Price = Value<br />

Price is Simply an “Anti” into the Game!<br />

Best Practice<br />

DLH 2011

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