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Knowledge Intensive Services' Suppliers and Clients

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39<br />

with authors such as James Brian Quinn providing useful insights as to services. 17<br />

These researchers conclude that forward-looking firms are applying IT <strong>and</strong> other<br />

technologies to achieve services that are both efficient <strong>and</strong> customised. Software<br />

<strong>and</strong> planning staff assume a key responsibility for guiding the innovation process so<br />

that these technologies support the decisions required of the front-office staff.<br />

More decisions about product configurations are made at the local level, within<br />

these new frames of reference.The “flattening” of firm structures, means that<br />

information on operations is rapidly processed <strong>and</strong> fed to senior levels of<br />

management, rather than proceeding slowly through a many-layered management<br />

chain. 18<br />

<strong>Knowledge</strong> workers <strong>and</strong> management<br />

A further literature that might be reviewed here, were there more space <strong>and</strong> time<br />

available, would be that concerned with the MANAGEMENT of professional<br />

workers (e.g. the work of William H Starbuck – cf Starbuck 1992). The main<br />

problem confronting “knowledge management” appears to be the conflict between<br />

companies’ seeking to control their intellectual assets, <strong>and</strong> professional workers<br />

seeking to maintain their autonomy <strong>and</strong> own sources of reputation. The literature<br />

on knowledge workers – <strong>and</strong> that on the political economy of information systems -<br />

is worth examining here, but cannot be addressed in this paper.<br />

17 E.g. Quinn <strong>and</strong> Pacquette (1990), Quinn, Dooley <strong>and</strong> Paquette (1990).<br />

18 Quinn op cit. goes on to discuss several types of firm organisation <strong>and</strong> strategic issue that arise from<br />

these developments.

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