No-bake Sweets and Desserts Market in Japan - Yano Research ...

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20,000 17,736 [Market Size of No-bake Sweets and Desserts] (JPY 100 million) 17,375 17,426 17,498 17,734 17,835 17,874 17,663 15,000 10,000 5,000 0 FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 Estimated by Yano Research Institute Ltd. Note: 1. Based on manufacturer shipment value. 2. The figures of ice cream is from Japan Ice Cream Association. [2009 Market Size by Category] Ice Creams 21.7% Japanese Nobake Sweets 27.5% Dessets 26.3% Western Nobake Sweets 24.5% FY 2009 Market Size of No-bake Sweets and Desserts JPY 1,766.3 yen Estimated by Yano Research Institute Ltd. Note: 1. Based on manufacturer shipment value. 2. The figures of ice cream is from Japan Ice Cream Association. 3. Desserts include pudding, jelly and cup dessert.
[Frequencies of Purchasing CVS Original Sweets by Sex] 5 to 7 per Week 0.2% 2 to 4 per Week 1.2% Approx. 1 per Week 7.4% No Purchase at All 27.5% Men n=487 1 to 3 per Month 19.3% Less than Those 20.3% Once per Half a Year 9.7% Once per 2 to 3 Months 14.4% 5 to 7 per Week 0.2% 2 to 4 per Week 2.9% Approx. 1 per No Purchase at All 16.5% Week 9.7% Less than Those 17.7% Women n=486 1 to 3 per Month 24.9% Once per Half a Year Once per 2 to 3 9.7% Months 18.5% Estimated by Yano Research Institute Ltd. Note: 1. Research Targets: 487 men and 486 women in the 20s to 60s living in Tokyo, Kanagawa, Chiba and Saitama. 2. Research Period: November 2010 3. Research Method: Online questionnaire, single answer
Page 1: RESEARCH SUMMARY Yano Research Inst

No-bake Sweets and Desserts Market in Japan - Yano Research ...

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