No-bake Sweets and Desserts Market in Japan - Yano Research ...

RESEARCH SUMMARY
Yano Research Institute
December 14, 2010
2-46-2 Honcho, Nakano-ku,
Tokyo 164-8620, Japan
No-bake Sweets and Desserts Market in Japan: Key Research Findings 2010
Research Outline
Yano Research Institute has conducted a study on the no-bake sweets and desserts market in
Japan with following conditions.
1. Research period: September to December 2010
2. Research targets: Manufacturers, wholesalers, etc.
3. Research methodologies: Face-to-face interviews with companies, telephone and email surveys
with companies, consumer questionnaire surveys, literature research
DEFINITION of No-bake Sweets and Desserts Market
The research targets in this study are Japanese sweets, Western sweets, desserts (incl. pudding, jelly,
chilled desserts, yogurt), ice cream and frozen sweets.
Key Findings
♦ The FY 09 market size of no-bake sweets and desserts was JPY 1,766.3 billion. The market size
decreased for the first time in five years.
The market size of no-bake sweets and desserts in fiscal 2009 declined by 1.2 percent from the
previous year to 1,766.3 billion yen based on manufacturer shipment value. The market had been in an
increasing trend since fiscal 2004, however, it turned to decrease for the first time in five years. Due to
prolonged recession consumer tendency to save is growing and it is affecting confectionery, which are
nonessential foods.
♦ CVSs are attracting customers with original exquisite sweets.
One of the measures of convenience stores or CVSs to differentiate from others and to increase the
number of visits and per customer price is to reinforce their original sweets. Traditionally the demands
were high from male customers. By offering high quality merchandise with reasonable price range
CVSs are trying to take in young female customers. The results of consumer survey in this research
indicate that the purchases by women are increasing.
Report format:
Published report: “Confectionery Industry: No-bake Sweets and Desserts 2010”
Issued in: December 10, 2010 Language: Japanese Format: 593 pages in A4 format
Price: 100,000 yen (5,000 yen of consumption tax will be additionally charged for sales in Japan.)
Contacts: Public Relations Yano Research Institute Ltd.
URL: http://www.yanoresearch.com Phone: +81-3-5371-6912 E-mail: press@yano.co.jp

20,000
17,736
[Market Size of No-bake Sweets and Desserts]
(JPY 100 million)
17,375 17,426 17,498 17,734 17,835 17,874 17,663
15,000
10,000
5,000
0
FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009
Estimated by Yano Research Institute Ltd.
Note:
1. Based on manufacturer shipment value.
2. The figures of ice cream is from Japan Ice Cream Association.
[2009 Market Size by Category]
Ice Creams
21.7%
Japanese Nobake
Sweets
27.5%
Dessets
26.3%
Western Nobake
Sweets
24.5%
FY 2009 Market Size of No-bake Sweets and Desserts
JPY 1,766.3 yen
Estimated by Yano Research Institute Ltd.
Note:
1. Based on manufacturer shipment value.
2. The figures of ice cream is from Japan Ice Cream Association.
3. Desserts include pudding, jelly and cup dessert.

[Frequencies of Purchasing CVS Original Sweets by Sex]
5 to 7 per
Week
0.2%
2 to 4 per
Week
1.2%
Approx. 1 per
Week
7.4%
No Purchase at
All
27.5%
Men
n=487
1 to 3 per
Month
19.3%
Less than Those
20.3%
Once per Half a
Year
9.7%
Once per 2 to 3
Months
14.4%
5 to 7 per
Week
0.2%
2 to 4 per
Week
2.9% Approx. 1 per
No Purchase at
All
16.5%
Week
9.7%
Less than Those
17.7%
Women
n=486
1 to 3 per
Month
24.9%
Once per Half a
Year Once per 2 to 3
9.7% Months
18.5%
Estimated by Yano Research Institute Ltd.
Note:
1. Research Targets: 487 men and 486 women in the 20s to 60s living in Tokyo, Kanagawa, Chiba
and Saitama.
2. Research Period: November 2010
3. Research Method: Online questionnaire, single answer