Bridal Market in Japan - Yano Research Home

Yano Research Institute
RESEARCH SUMMARY
January 24, 2013
2-46-2 Honcho, Nakano-ku,
Tokyo 164-8620, Japan
Bridal Market in Japan: Key Research Findings 2013
◆ Research Outline
Yano Research Institute has conducted a study on the bridal market with the following
conditions:
1. Research period: October to December, 2012
2. Research target: Enterprises and organizations in the business of wedding services and
products.
3. Research methodologies: Face-to-face interviews by the specialized researchers,
telephone/FAX/mail-in surveys, and literature research
The bridal/wedding-related market in this research indicates the following six wedding categories:
Wedding ceremonies/banquets/parties, Furniture for newlyweds, Honeymoon, Bridal jewelries,
Betrothal gifts and ceremonies, Wedding-related information delivery services. In the category of
“wedding ceremonies/banquets/parties,” the sales of overseas ceremonies planned and arranged in
Japan are included.
◆ Key Findings
• Expansion in Categories of Strong-Yen-influenced “Honeymoons” and
“Information Services” were Limited, Unable to Stop Shrinking of Entire Bridal
Market to Mark 98.3% of Previous Year at 2,617.0 Billion Yen
The wedding-related market has been declining since 2009. 2012 was no exception, which
resulted in 2,617.0 billion yen, 98.3 % of the previous year. This stems from doldrums in the
category of “wedding ceremonies/banquets/parties” market, occupying more than 50% of the
entire bridal market sales. Although sales from honeymoon, driven by appreciation of yen,
coupled with wedding-related information delivery services were in good condition, they failed
to boost the entire market.
• Wedding Ceremonies/Banquets/Parties Market in 2012 Shrank to Mark 98.6% of
Previous Year, due to Slower Increase in Number of Marriages, Growth of
No-Ceremony Weddings, and Price Reduction per Couple
Size of the wedding ceremonies/banquets/parties market in 2012 is likely to end up at 1,430.0
billion yen, 98.6 % of the previous year. The market is suffering from slower growth in number
of marriages and from increasing number of newly-weds giving no wedding parties. Currently,
there are excessive facilities to provide wedding ceremonies and services against demand,
leading to price competition among wedding-service providers. In addition to the prevailing
consumer trends of spending minimum as possible, the companies, especially those that have

newly entered the market, hammered out low-price wedding services that reduced wedding cost
per couple.
◆ Report format:
Published report: “Wedding Industry 2013”
Issued on: December 26, 2012
Language: Japanese
Format: 685 pages in A4 format
Price: 105,000 yen (5,000 yen of consumption tax shall be charged for the sales in Japan.)
Contacts: Public Relations
Yano Research Institute Ltd. (URL: http://www.yanoresearch.com)
Phone: +81-3-5371-6912
E-mail: press@yano.co.jp
• Figure 1: Transition of Size of Bridal Market
(Hundred Million Yen)
30,000
27,410 27,720 28,021 27,602 27,503
26,630 26,170 25,900
120.0%
25,000
20,000
102.4% 101.1% 101.1% 98.5% 99.6% 96.8% 98.3% 99.0%
100.0%
80.0%
15,000
60.0%
10,000
40.0%
5,000
20.0%
0
2006 2007 2008 2009 2010 2011 2012
(Prospect)
2013
(Estimate)
0.0%
Wedding-related market
Y-o-Y
Estimated by YRI
Notes:
1. The figures are based on the sales volume from enterprises.
2. The bridal/wedding-related market in this research indicates the following six wedding categories: Wedding
ceremonies/banquets/parties, Furniture for newlyweds, Honeymoon, Bridal jewelries, Betrothal gifts and
ceremonies, Wedding-related information delivery services. .
3. The figures from 2011 have been revised.

• Figure 2: Transition of Size of Wedding Ceremonies/Banquets/Parties
(Hundred Million Yen)
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
14,230
14,630
14,940 15,080 15,160
14,500 14,300 14,100
104.2% 102.8% 102.1% 100.9% 100.5% 98.6% 98.6%
95.6%
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0
2006 2007 2008 2009 2010 2011 2012
(Prospect)
Wedding Ceremonies/Banquets/Parties Market
Y-o-Y
2013
(Estimated)
0.0%
Estimated by YRI
Notes:
4. The figures are based on the sales volume from enterprises.
5. In the category of “wedding ceremonies/banquets/parties,” the sales generated by overseas ceremonies planned
and arranged in Japan are included.
6. “Wedding Ceremonies/Banquets/Parties” market is a part of the entire bridal market.
7. The figures from 2011 have been revised.