Aesthetic (Beauty) Salon Market in Japan - Yano Research Home

Yano Research InstituteRESEARCH SUMMARYJanuary 7, 20132-46-2 Honcho, Nakano-ku,Tokyo 164-8620, JapanAesthetic (Beauty) Salon Market in Japan: Key ResearchFindings 2012◆ Research OutlineYano Research Institute has conducted a study on the domestic aesthetic salon market with thefollowing conditions:1. Research period: October to December, 20122. Research target: Aesthetic (Beauty) salons, enterprises in the business of aesthetic-salons3. Research methodologies: Face-to-face interviews by the specialized researchers, telephone surveys,and literature researchAesthetic salons in this research indicate salons in which aestheticians practice treatments using their handtechniques, skin-care products and tools. Those salons provide services including facial treatments,slimming and body-care treatments, and epilating, and they sell related products. Note that selftreatments, home-visit treatments, hair dressing salons, and medical aesthetic salons are not included.◆ Key Findings• Aesthetic Salon Market in FY2012 Estimated as 349.1 Billion Yen, 99.9 % on Y-o-Y BaseSize of the aesthetic salon market in FY2012 is likely to attain 349.1 billion yen, 99.9 % of the previousyear. The market managed to keep the same level as the prior year, because the treatment fees andnumber of customers seem to have bottomed out and low-price salons that specialize in epilating havebeen emerging and expanding their business.• Future Expansion Lies Not Only in Acquiring Trust from Consumers but Also in DevelopingNew Business Styles and ServicesThe market is anticipated to keep the current market size in FY2013 and beyond.In order to expand the market, the industry need to unite and work on acquiring trust from customers byvarious activities including establishing certification systems and developing new business styles andservices that expose potential needs.◆ Report format:Published report: “Aesthetic Salon Industry 2013”Issued on: December 21, 2012Language: JapaneseFormat: 483 pages in A4 formatPrice: 110,250 yen (5,250 yen of consumption tax shall be charged for the sales in Japan.)Contacts: Public RelationsYano Research Institute Ltd. (URL: http://www.yanoresearch.com)Phone: +81-3-5371-6912E-mail: press@yano.co.jp

• Figure 1: Transition of Size of Aesthetic Salons MarketUnit: Million yen400,000386,411363,980353,600 349,400 349,100300,000200,000100,0000FY 2008 FY 2009 FY 2010 FY 2011 FY 2012(Forecast)Estimated by YRINotes:1. The figures are based on the sales of businesses.2. Aesthetic salons in this research are those salons that provide facial treatments, slimming and body-care treatments,epilating, product sales and etc. Note that self treatments, home-visit treatments, hair dressing salons, and medicalaesthetic salons are not included.