Natural/Organic Cosmetics Market in Japan - Yano Research Home

Yano Research Institute
RESEARCH SUMMARY
July 18, 2012
2-46-2 Honcho, Nakano-ku,
Tokyo 164-8620, Japan
Natural/Organic Cosmetics Market in Japan: Key
Research Findings 2012
◆ Research Outline
Yano Research Institute has conducted a study on natural/organic cosmetics market with the
following conditions:
1. Research period: April to June, 2012
2. Research target: Cosmetic manufacturers, retailers and other related businesses
3. Research methodologies: Face-to-face interviews with expert researchers, surveys via
telephone and at shops
This research defines natural cosmetics as those that applicable to both of the following
conditions: Cosmetics that 1) use natural plant materials as chief ingredients; 2) restrain
using chemically-synthesized compounds.
This research defines organic cosmetics as those that fall into one of the following
conditions: Cosmetics 1) certified as “organic” by a third-party institution, 2) whose large
part of ingredients are organic materials from in-house or tie-up farms, 3) that use organic
materials in most of “brand line up”.
◆ Key Findings
• Estimated Size of Natural/Organic Cosmetics Market for FY2011 Rose by 6.7% to
Reach ¥93.0 Billion
Natural/organic cosmetics market is showing a rapid expansion because of the following
backgrounds : Increase of women with sensitive skins, heightened safety-oriented or
security-oriented minds among cosmetic users, increase of consumers conscious of eco-minded
lifestyles including LOHAS (lifestyles of health and sustainability), and rising ethical
consumption to bring about social contribution. The market size is estimated as 93.0 billion yen,
an increase by 6.7% year-over-year.
• ‘Aging Care’, ‘Whitening’ and Other Funcional Products, and Minimum-Priced
Products On the Rise
Natural/organic cosmetics traditionally attracted consumers for being natural or organic. In
recent years, however, some functional products for aging care, whitening and other efficacies
increased in the market due to necessity of differentiation from other cosmetics.
Minimum-priced products also increased in the market, aiming to make cosmetic users to switch
from cosmetics of other brands.

• Market Outlook : Robust Growth for Future
As eco-minded lifestyles have taken root, awareness of natural/organic cosmetics heightened
among consumers, supporting continued steady growth of the market in the years to come.
The estimated market size for FY2012 is 98.7 billion yen (up by 6.1% year-over-year, based on
shipment value of brand manufacturers).
◆ Report format:
Published report: “Natural and Organic Cosmetics Market 2012”
Issued in: June 29, 2012
Language: Japanese
Format: 205 pages in A4 format
Price: 126,000 yen (6,000 yen of consumption tax shall be charged for the sales in Japan.)
Contacts: Public Relations
Yano Research Institute Ltd. (URL: http://www.yanoresearch.com)
Phone: +81-3-5371-6912
E-mail: press@yano.co.jp
• Figure 1 :Transition of Estimated Size of Natural/Organic Cosmetics Market
100,000
(Million yen)
93,000
98,700
80,000
73,400
78,300
83,000
87,200
60,000
40,000
20,000
0
FY2007 FY2008 FY2009 FY2010 FY2011 FY2012
(Estimated)
Estimated by YRI
Note:
The figures are based on shipment values of brand manufacturers.