Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
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Response Effects Explained by<br />
Satisficing<br />
• Response order<br />
• Agreeing with assertions<br />
• Non-differentiation in ratings<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
13<br />
Non-differentiation<br />
How important is each of the following qualities for<br />
a child <strong>to</strong> have?<br />
Good manners<br />
Tries hard <strong>to</strong> succeed<br />
Not<br />
important<br />
1<br />
1<br />
2<br />
2<br />
3<br />
3<br />
4<br />
4<br />
5<br />
5<br />
6<br />
6<br />
Extremely<br />
important<br />
7<br />
7<br />
Is honest<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
Is neat and clean<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
Has sound judgment<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
14<br />
Response Effects Explained by<br />
Satisficing<br />
• Response order<br />
• Agreeing with assertions<br />
• Non-differentiation in ratings<br />
• Saying “don’t know”<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
15<br />
5
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